In this episode we discuss optimizing your Amazon Ad Spend by using a credit card to pay for your ad spend.

Using a credit card for Amazon ad spend offers strategic advantages: it helps manage cash flow by deferring payments, earns rewards or cash back, builds business credit, simplifies expense tracking, increases purchasing power, and provides fraud protection. This approach can reduce the net cost of advertising and support business growth.

00:00 Introduction

00:54 Sellers can use a different credit card for ad spend

01:49 We see about 50% of business use this strategy, but the rewards can be significant

02:58 There are more benefits than just the increased cashback rewards

04:18 Sellers can leverage cards that offer 2-3x the rewards specifically for business ad spending

05:33 There are tax benefits to using this strategy

👍 **If you found this episode valuable, give it a thumbs up and share it with other Amazon sellers who might benefit.**
💬 **We'd love to hear your experiences and thoughts on Amazon Brand Tailored Promotions. Leave a comment below!**
🔔 **Subscribe and hit the notification bell to stay updated on the latest from the Online Seller Podcast.**
📖 **For more resources and tips, check out:**
- https://www.onlinesellerconsulting.com/
- https://capforge.com/

📚 **Resources:**
- https://www.onlinesellerconsulting.com/posts/new-amazon-seller-fee-changes-for-2024
- https://www.amazon.com/QuickBooks-Bookkeeping-Common-Mistakes-Everyone-ebook/dp/B00UKCUDG4
- https://www.amazon.com/Amazon-Seller-Bookkeeping-commerce-Operations-ebook/dp/B07C5BYKVD

🌐 **Follow Us:**
**Online Seller Consulting:**
LinkedIn - https://www.linkedin.com/company/online-seller-consulting/
Facebook - https://www.facebook.com/Hometown.OSC/
TikTok - https://www.tiktok.com/@oscpodcast?lang=en

**CapForge:**
LinkedIn - https://www.linkedin.com/company/capforge-bookkeeping-&-more/
Facebook - https://www.facebook.com/capforge/

**#AmazonSelling #EcommerceTips #OnlineSellerPodcast #AmazonFBA #amazonbrand #AmazonCustomerEngagementTool #PremiumAPlusContent #AmazonSellerTips #OnlineSelling #AmazonMarketplace #BusinessGrowth #RetailStrategy**

Navigate the complexities of Amazon Seller Fees for 2024. Uncover the latest updates and strategies to minimize costs and maximize your profitability on Amazon's platform.

In this episode of the Online Seller Podcast, we dive deep into the intricacies of Amazon Seller Fees for 2024, providing sellers with crucial information to navigate the ever-evolving marketplace. Understand the new fee structures and categories that Amazon has introduced for sellers. Gain insights into the best practices for reducing overhead and increasing your bottom line. This episode of the Online Seller Podcast reveals all you need to know about efficiently managing Amazon Seller Fees to ensure your business thrives in 2024.

00:00 Introduction - Amazon’s Fees Are Changing
01:46 It’s good to see some fee reductions, and Amazon making shipping details more granular
02:40 Sellers who are dialed in on logistics will be rewarded
03:25 New Amazon FBA Rates
05:58 Amazon brings back the Ships In Product Packaging program
07:51 This is an opportunity to explore branded packaging
09:21 Amazon FBA Monthly Storage Fees
10:44 New “Low Inventory Level” Fees
12:13 How the new Low Inventory Level Fees might affect various Sellers
17:15 Storage Utilization and Long Term Storage Fees
17:43 Inventory Removal, Disposal, and Liquidation Fees
18:22 Fee breaks for sellers of Apparel
19:04 Amazon Vine will have it’s cost reduced
19:24 When should a Seller consider involving a 3rd party logistics system as part of their overall inventory management?
22:27 It would be great to have an “Amazon vs 3PL vs Garage” cost calculator

👍 **If you found this episode valuable, give it a thumbs up and share it with other Amazon sellers who might benefit.**
💬 **We'd love to hear your experiences and thoughts on Amazon Brand Tailored Promotions. Leave a comment below!**
🔔 **Subscribe and hit the notification bell to stay updated on the latest from the Online Seller Podcast.**
📖 **For more resources and tips, check out:**
- https://www.onlinesellerconsulting.com/
- https://capforge.com/

📚 Resources:
- https://www.onlinesellerconsulting.com/posts/new-amazon-seller-fee-changes-for-2024
- https://www.amazon.com/QuickBooks-Bookkeeping-Common-Mistakes-Everyone-ebook/dp/B00UKCUDG4
- https://www.amazon.com/Amazon-Seller-Bookkeeping-commerce-Operations-ebook/dp/B07C5BYKVD

🌐 Follow Us:
**Online Seller Consulting:**
LinkedIn - https://www.linkedin.com/company/online-seller-consulting/
Facebook - https://www.facebook.com/Hometown.OSC/
TikTok - https://www.tiktok.com/@oscpodcast?lang=en

CapForge:
LinkedIn - https://www.linkedin.com/company/capforge-bookkeeping-&-more/
Facebook - https://www.facebook.com/capforge/

**#AmazonSelling #EcommerceTips #OnlineSellerPodcast #AmazonFBA #amazonbrand #AmazonCustomerEngagementTool #PremiumAPlusContent #AmazonSellerTips #OnlineSelling #AmazonMarketplace #BusinessGrowth #RetailStrategy**

Elevate your Amazon business with the innovative Amazon Customer Engagement tools. Seize the opportunity to gain insights and strategies that can propel your Amazon business forward by accessing unique customer engagement features Amazon now offers to 3rd party sellers for the first time!

In this episode of the Online Seller Podcast, we delve into the powerful capabilities of Amazon Customer Engagement tools for sellers looking to enhance their online presence. Learn how to engage directly with your customer base on Amazon. Utilize Amazon's sophisticated tools to create personalized email campaigns, reaching out to customers who have shown interest in your products. Discover how to effectively boost customer loyalty and drive repeat purchases by leveraging Amazon's rich data insights, previously unavailable to 3rd party sellers. This episode of the Online Seller Podcast unpacks all you need to know about maximizing the potential of Amazon Customer Engagement tools.

00:00 Introduction
02:19 The customization of emails is both a pro and a con
03:25 Purchase rate engagement is similar to cold email
04:39 There is little added effort or cost required
06:07 Key requirements to use the tool
06:42 How to use the Customer Engagement Tool
09:04 The four Audience Types
11:58 Matt's take on the Audience Types Amazon offers in this tool
14:04 Some audience types are unavailable until you meet specific criteria
14:46 Adding a product ASIN to the Customer Engagement Tool
15:40 Amazon will pull artwork and descriptions from the product's page
16:59 Amazon only offers two email subject line options
18:06 This requires very little time for potential incremental sales
19:04 There seem to be zero downsides to this, especially since it's free to use

👍 If you found this episode valuable, give it a thumbs up and share it with other Amazon sellers who might benefit.
💬 We'd love to hear your experiences and thoughts on Amazon Brand Tailored Promotions. Leave a comment below!
🔔 Subscribe and hit the notification bell to stay updated on the latest from the Online Seller Podcast.

📚 Resources:
- https://www.onlinesellerconsulting.com/posts/amazon-customer-engagement-tool
- https://www.amazon.com/QuickBooks-Bookkeeping-Common-Mistakes-Everyone-ebook/dp/B00UKCUDG4
- https://www.amazon.com/Amazon-Seller-Bookkeeping-commerce-Operations-ebook/dp/B07C5BYKVD

📖 For more resources and tips, check out:
- https://www.onlinesellerconsulting.com/
- https://capforge.com/

🌐 Follow Us:
Online Seller Consulting:
LinkedIn - https://www.linkedin.com/company/online-seller-consulting/
Facebook - https://www.facebook.com/Hometown.OSC/
TikTok - https://www.tiktok.com/@oscpodcast?lang=en

CapForge:
LinkedIn - https://www.linkedin.com/company/capforge-bookkeeping-&-more/
Facebook - https://www.facebook.com/capforge/

#AmazonSelling #EcommerceTips #OnlineSellerPodcast #AmazonFBA #amazonbrand #AmazonCustomerEngagementTool #PremiumAPlusContent #AmazonSellerTips #OnlineSelling #AmazonMarketplace #BusinessGrowth #RetailStrategy

Boost your Amazon business with the power of Amazon Brand Tailored Promotions. Don't miss out on expert advice that can drive sales in your Amazon business by leveraging new audience segments that Amazon is allowing 3rd party sellers access to for the first time ever!.

In this episode of the Online Seller Podcast, we explore the untapped potential of Amazon Brand Tailored Promotions for sellers eager to boost their business. Discover strategies to target specific audience segments on Amazon. Dynamically offer discounts to potential customers based on how they've browsed and interacted with your product listings on Amazon. Effectively increase conversion rates by using data never before provided by Amazon to 3rd party sellers on their platform. This episode of the Online Seller Podcast breaks down everything you need to know about Amazon Brand Tailored Promotions.

00:15 Introduction
01:49 How to find out if you're part of this beta program
02:11 Audience Segments that Amazon provides in Brand Tailored Promotions
02:25 Audience Segment: Brand cart abandoners
04:46 Audience Segment: Brand followers
05:07 Audience Segment: High spend customers
05:17 Audience Segment: Potential new customers
05:47 Audience Segment: Recent customers
05:58 Audience Segment: Repeat customers
06:51 How to create a new promotion
08:43 How this program differs from a traditional email marketing campaign
10:57 Costs and Pitfalls of Amazon Brand Tailored Promotions
12:40 The results we've seen so far
14:26 Amazon is incentivized to tweak and improve the program
15:38 Amazon is beginning to share more customer data with sellers
20:10 You can currently only run a promotion across the whole catalog

👍 If you found this episode valuable, give it a thumbs up and share it with other Amazon sellers who might benefit.
💬 We'd love to hear your experiences and thoughts on Amazon Brand Tailored Promotions. Leave a comment below!
🔔 Subscribe and hit the notification bell to stay updated on the latest from the Online Seller Podcast.
📖 For more resources and tips, check out:
- https://www.onlinesellerconsulting.com/
- https://capforge.com/

📚 Resources:
- https://www.onlinesellerconsulting.com/posts/how-to-leverage-brand-tailored-promotions-on-amazon
- https://www.amazon.com/QuickBooks-Bookkeeping-Common-Mistakes-Everyone-ebook/dp/B00UKCUDG4
- https://www.amazon.com/Amazon-Seller-Bookkeeping-commerce-Operations-ebook/dp/B07C5BYKVD

🌐 Follow Us:
Online Seller Consulting:
LinkedIn - https://www.linkedin.com/company/online-seller-consulting/
Facebook - https://www.facebook.com/Hometown.OSC/
TikTok - https://www.tiktok.com/@oscpodcast?lang=en

CapForge:
LinkedIn - https://www.linkedin.com/company/capforge-bookkeeping-&-more/
Facebook - https://www.facebook.com/capforge/

#AmazonSelling #EcommerceTips #OnlineSellerPodcast #AmazonFBA #amazonbrand #AmazonBrandTailoredPromotions #PremiumAPlusContent #AmazonSellerTips #OnlineSelling #AmazonMarketplace #BusinessGrowth #RetailStrategy

Learn about the new Amazon Creator Connections program in this episode of the Online Seller Podcast.

In this episode of the Online Seller Podcast, we delve into the potential of the Amazon Creator Connections program for sellers eager to elevate their business to the next level, and how to apply for early access. Whether you are a novice or advanced seller the Amazon Creator Connections program is a new opportunity for everyone.

Below is the link to apply for early access to the Amazon Creator Connections Program 👇

https://amazon1.qualtrics.com/jfe/form/SV_7OJQWCTVlW0ElPU

00:19 Introduction & What is the Amazon Creator Connections Program
02:41 How to see if you're inculded in the Beta
03:06 How to apply for the Beta if you're not already enrolled
04:07 First glimpse of the Amazon Creator Connections Program
05:05 We review web traffic metrics for the program's website
08:11 How much of this is Amazon responding to the threat of TikTok Shop?
10:04 Ebay is historical proof that big companies still need to be competitive
11:55 There is always the early mover advantage for those who join the program early on

👍 If you found this episode valuable, give it a thumbs up and share it with other Amazon sellers who might benefit.
💬 We'd love to hear your experiences and thoughts on Premium A+ Content. Leave a comment below!
🔔 Subscribe and hit the notification bell to stay updated on the latest from the Online Seller Podcast.
📖 For more resources and tips, check out:
- https://www.onlinesellerconsulting.com/
- https://capforge.com/

📚 Resources:
- https://www.amazon.com/QuickBooks-Bookkeeping-Common-Mistakes-Everyone-ebook/dp/B00UKCUDG4
- https://www.amazon.com/Amazon-Seller-Bookkeeping-commerce-Operations-ebook/dp/B07C5BYKVD

🌐 Follow Us:
Online Seller Consulting:
LinkedIn - https://www.linkedin.com/company/online-seller-consulting/
Facebook - https://www.facebook.com/Hometown.OSC/
TikTok - https://www.tiktok.com/@oscpodcast?lang=en

CapForge:
LinkedIn - https://www.linkedin.com/company/capforge-bookkeeping-&-more/
Facebook - https://www.facebook.com/capforge/

#AmazonSelling #EcommerceTips #OnlineSellerPodcast #AmazonFBA #AmazonCreatorConnectionsProgram #amazoncreator #AmazonSellerTips #OnlineSelling #AmazonMarketplace #BusinessGrowth #RetailStrategy

Boost your Amazon business with the power of Premium A+ Content in this insightful episode of the Online Seller Podcast. Don't miss out on expert advice that can elevate your product listings and increase conversion rates.

In this episode of the Online Seller Podcast, we explore the untapped potential of Amazon Premium A+ Content for sellers eager to boost their business. Discover strategies to craft visually rich content that tells your brand story compellingly and effectively increases conversion rates. Whether you are a novice seller or looking to optimize existing listings, this episode is your gateway to leveraging Premium A+ Content to its fullest.

👍 If you found this episode valuable, give it a thumbs up and share it with other Amazon sellers who might benefit.
💬 We'd love to hear your experiences and thoughts on Premium A+ Content. Leave a comment below!
🔔 Subscribe and hit the notification bell to stay updated on the latest from the Online Seller Podcast.
📖 For more resources and tips, check out:
- https://www.onlinesellerconsulting.com/
- https://capforge.com/

📚 Resources:
- https://www.onlinesellerconsulting.com/posts/amazon-premium-a-content
- https://www.amazon.com/QuickBooks-Bookkeeping-Common-Mistakes-Everyone-ebook/dp/B00UKCUDG4
- https://www.amazon.com/Amazon-Seller-Bookkeeping-commerce-Operations-ebook/dp/B07C5BYKVD

🌐 Follow Us:
Online Seller Consulting:
- https://www.linkedin.com/company/online-seller-consulting/
- https://www.facebook.com/Hometown.OSC/
- https://www.tiktok.com/@oscpodcast?lang=en
CapForge:
- https://www.linkedin.com/company/capforge-bookkeeping-&-more/
- https://www.facebook.com/capforge/