In this episode we discuss optimizing your Amazon Ad Spend by using a credit card to pay for your ad spend.

Using a credit card for Amazon ad spend offers strategic advantages: it helps manage cash flow by deferring payments, earns rewards or cash back, builds business credit, simplifies expense tracking, increases purchasing power, and provides fraud protection. This approach can reduce the net cost of advertising and support business growth.

00:00 Introduction

00:54 Sellers can use a different credit card for ad spend

01:49 We see about 50% of business use this strategy, but the rewards can be significant

02:58 There are more benefits than just the increased cashback rewards

04:18 Sellers can leverage cards that offer 2-3x the rewards specifically for business ad spending

05:33 There are tax benefits to using this strategy

👍 **If you found this episode valuable, give it a thumbs up and share it with other Amazon sellers who might benefit.**
💬 **We'd love to hear your experiences and thoughts on Amazon Brand Tailored Promotions. Leave a comment below!**
🔔 **Subscribe and hit the notification bell to stay updated on the latest from the Online Seller Podcast.**
📖 **For more resources and tips, check out:**
- https://www.onlinesellerconsulting.com/
- https://capforge.com/

📚 **Resources:**
- https://www.onlinesellerconsulting.com/posts/new-amazon-seller-fee-changes-for-2024
- https://www.amazon.com/QuickBooks-Bookkeeping-Common-Mistakes-Everyone-ebook/dp/B00UKCUDG4
- https://www.amazon.com/Amazon-Seller-Bookkeeping-commerce-Operations-ebook/dp/B07C5BYKVD

🌐 **Follow Us:**
**Online Seller Consulting:**
LinkedIn - https://www.linkedin.com/company/online-seller-consulting/
Facebook - https://www.facebook.com/Hometown.OSC/
TikTok - https://www.tiktok.com/@oscpodcast?lang=en

**CapForge:**
LinkedIn - https://www.linkedin.com/company/capforge-bookkeeping-&-more/
Facebook - https://www.facebook.com/capforge/

**#AmazonSelling #EcommerceTips #OnlineSellerPodcast #AmazonFBA #amazonbrand #AmazonCustomerEngagementTool #PremiumAPlusContent #AmazonSellerTips #OnlineSelling #AmazonMarketplace #BusinessGrowth #RetailStrategy**

Navigate the complexities of Amazon Seller Fees for 2024. Uncover the latest updates and strategies to minimize costs and maximize your profitability on Amazon's platform.

In this episode of the Online Seller Podcast, we dive deep into the intricacies of Amazon Seller Fees for 2024, providing sellers with crucial information to navigate the ever-evolving marketplace. Understand the new fee structures and categories that Amazon has introduced for sellers. Gain insights into the best practices for reducing overhead and increasing your bottom line. This episode of the Online Seller Podcast reveals all you need to know about efficiently managing Amazon Seller Fees to ensure your business thrives in 2024.

00:00 Introduction - Amazon’s Fees Are Changing
01:46 It’s good to see some fee reductions, and Amazon making shipping details more granular
02:40 Sellers who are dialed in on logistics will be rewarded
03:25 New Amazon FBA Rates
05:58 Amazon brings back the Ships In Product Packaging program
07:51 This is an opportunity to explore branded packaging
09:21 Amazon FBA Monthly Storage Fees
10:44 New “Low Inventory Level” Fees
12:13 How the new Low Inventory Level Fees might affect various Sellers
17:15 Storage Utilization and Long Term Storage Fees
17:43 Inventory Removal, Disposal, and Liquidation Fees
18:22 Fee breaks for sellers of Apparel
19:04 Amazon Vine will have it’s cost reduced
19:24 When should a Seller consider involving a 3rd party logistics system as part of their overall inventory management?
22:27 It would be great to have an “Amazon vs 3PL vs Garage” cost calculator

👍 **If you found this episode valuable, give it a thumbs up and share it with other Amazon sellers who might benefit.**
💬 **We'd love to hear your experiences and thoughts on Amazon Brand Tailored Promotions. Leave a comment below!**
🔔 **Subscribe and hit the notification bell to stay updated on the latest from the Online Seller Podcast.**
📖 **For more resources and tips, check out:**
- https://www.onlinesellerconsulting.com/
- https://capforge.com/

📚 Resources:
- https://www.onlinesellerconsulting.com/posts/new-amazon-seller-fee-changes-for-2024
- https://www.amazon.com/QuickBooks-Bookkeeping-Common-Mistakes-Everyone-ebook/dp/B00UKCUDG4
- https://www.amazon.com/Amazon-Seller-Bookkeeping-commerce-Operations-ebook/dp/B07C5BYKVD

🌐 Follow Us:
**Online Seller Consulting:**
LinkedIn - https://www.linkedin.com/company/online-seller-consulting/
Facebook - https://www.facebook.com/Hometown.OSC/
TikTok - https://www.tiktok.com/@oscpodcast?lang=en

CapForge:
LinkedIn - https://www.linkedin.com/company/capforge-bookkeeping-&-more/
Facebook - https://www.facebook.com/capforge/

**#AmazonSelling #EcommerceTips #OnlineSellerPodcast #AmazonFBA #amazonbrand #AmazonCustomerEngagementTool #PremiumAPlusContent #AmazonSellerTips #OnlineSelling #AmazonMarketplace #BusinessGrowth #RetailStrategy**

Elevate your Amazon business with the innovative Amazon Customer Engagement tools. Seize the opportunity to gain insights and strategies that can propel your Amazon business forward by accessing unique customer engagement features Amazon now offers to 3rd party sellers for the first time!

In this episode of the Online Seller Podcast, we delve into the powerful capabilities of Amazon Customer Engagement tools for sellers looking to enhance their online presence. Learn how to engage directly with your customer base on Amazon. Utilize Amazon's sophisticated tools to create personalized email campaigns, reaching out to customers who have shown interest in your products. Discover how to effectively boost customer loyalty and drive repeat purchases by leveraging Amazon's rich data insights, previously unavailable to 3rd party sellers. This episode of the Online Seller Podcast unpacks all you need to know about maximizing the potential of Amazon Customer Engagement tools.

00:00 Introduction
02:19 The customization of emails is both a pro and a con
03:25 Purchase rate engagement is similar to cold email
04:39 There is little added effort or cost required
06:07 Key requirements to use the tool
06:42 How to use the Customer Engagement Tool
09:04 The four Audience Types
11:58 Matt's take on the Audience Types Amazon offers in this tool
14:04 Some audience types are unavailable until you meet specific criteria
14:46 Adding a product ASIN to the Customer Engagement Tool
15:40 Amazon will pull artwork and descriptions from the product's page
16:59 Amazon only offers two email subject line options
18:06 This requires very little time for potential incremental sales
19:04 There seem to be zero downsides to this, especially since it's free to use

👍 If you found this episode valuable, give it a thumbs up and share it with other Amazon sellers who might benefit.
💬 We'd love to hear your experiences and thoughts on Amazon Brand Tailored Promotions. Leave a comment below!
🔔 Subscribe and hit the notification bell to stay updated on the latest from the Online Seller Podcast.

📚 Resources:
- https://www.onlinesellerconsulting.com/posts/amazon-customer-engagement-tool
- https://www.amazon.com/QuickBooks-Bookkeeping-Common-Mistakes-Everyone-ebook/dp/B00UKCUDG4
- https://www.amazon.com/Amazon-Seller-Bookkeeping-commerce-Operations-ebook/dp/B07C5BYKVD

📖 For more resources and tips, check out:
- https://www.onlinesellerconsulting.com/
- https://capforge.com/

🌐 Follow Us:
Online Seller Consulting:
LinkedIn - https://www.linkedin.com/company/online-seller-consulting/
Facebook - https://www.facebook.com/Hometown.OSC/
TikTok - https://www.tiktok.com/@oscpodcast?lang=en

CapForge:
LinkedIn - https://www.linkedin.com/company/capforge-bookkeeping-&-more/
Facebook - https://www.facebook.com/capforge/

#AmazonSelling #EcommerceTips #OnlineSellerPodcast #AmazonFBA #amazonbrand #AmazonCustomerEngagementTool #PremiumAPlusContent #AmazonSellerTips #OnlineSelling #AmazonMarketplace #BusinessGrowth #RetailStrategy