I'm joined by returning guest Deanna Seymour to talk about what it's actually like to run a membership.

We're not talking about finding your niche or writing the perfect sales page. We're talking about what happens after you launch. The platform decisions. The pricing traps. The emotional rollercoaster. The churn. The awkward community moments. The burnout risk.

Because memberships are not passive income, they're living, breathing ecosystems.

We cover:

• Platform mistakes to avoid, especially when you're just starting.

• Why low-ticket pricing isn't automatically easier to sell.

• The emotional reality of people joining and leaving.

• Balancing running the community with actually growing it.

• Why doing more inside the membership can backfire.

• How to stop taking churn personally.

• Experimenting without burning yourself out.

We both share lessons learned the hard way, including over-delivering, over-building, over-expecting, and underestimating the emotional load of community leadership.

If you're thinking about starting a membership, already running one, or quietly wondering why yours feels heavier than you expected, this conversation will land.

You're not failing. It's just more nuanced than the internet makes it look.

Thinking about starting your own Skool community?
Create your own Skool here (affiliate link).

Curious about The Done Era?
Join with a 7-day free trial here.

Want to check out Deanna's Playhouse?
Explore the Playhouse here (affiliate link).

How many times have you decided what you want, only to quietly change your mind a few days later?

In this episode, Suzanne unpacks the real reason so many smart, capable humans stall out. It's rarely a lack of ideas or motivation. It's the constant resetting. The pivoting. The "new plan" rush that interrupts momentum before it ever has a chance to build.

If you've ever:

• Started something strong and lost steam.

• Switched strategies mid-way through.

• Talked yourself out of a goal because it got uncomfortable.

• Fallen for bright shiny object syndrome.

This episode is your mirror.

Suzanne explores the difference between wanting and deciding, why repetition matters more than intensity, and how to stop reopening the negotiation with yourself every time the messy middle feels awkward.

You don't need a new goal.

You need to stop changing the one you already chose.

If you want structure and community while you practise this, The Done Era is where we do that work together.

What if some of your people-pleasing patterns didn't start in adulthood but on the school oval?

In this episode, I reflect on something many of us experienced but rarely question, the early environments that quietly taught us belonging mattered more than comfort.

• The subtle conditioning that teaches us discomfort is the price of belonging.

• Why forced participation builds shame, while chosen discomfort builds confidence.

• How early environments shape our relationship with visibility.

• The survival strategies many capable adults are still running.

• Why courage is not always pushing harder, sometimes it is stepping off the track.

If this episode stirred something in you, these are exactly the kinds of conversations we have inside The Done Era. It's a space for people who are done abandoning themselves and ready to choose differently.

Not ready for a community? My newsletter is where I share the deeper thoughts, behind-the-scenes honesty, and the stuff I don't always say out loud.

Passive income gets sold as the ultimate business dream.

Make money while you sleep. Predictable months. Freedom.

But what if recurring revenue is not actually passive?

In this episode, I'm talking about the crucial difference between having an audience and having paying clients, why a successful launch does not always mean you should build a membership, and the emotional reality of holding ongoing containers.

This is not financial advice. It is grounded perspective for people who want to build businesses that support their lives instead of quietly consuming them.

If you're tired of the laptop lifestyle narrative and craving something more sustainable, this conversation is for you.

If you want the deeper, behind-the-scenes layer, I share real numbers, real decisions, and the unfiltered realities of running a membership inside the Done Diaries, available in the Premium tier of The Done Era.

Not ready for a community? My newsletter is where I share the deeper thoughts, behind-the-scenes honesty, and the stuff I don't always say out loud.

Ever had someone disappear, then pop back into your life like nothing happened?

There is a name for that behaviour: zombieing.

In this episode, Suzanne explores the difference between healthy reconnection and the emotionally disorienting experience of someone resurfacing only when it suits them.

Because this is not just about annoying messaging habits.
It's about self-respect, emotional availability, and who gets access to you.

You will learn:

• What "zombieing" actually is.

• Why it hits harder than we expect.

• The hidden question it triggers: Am I only visible when I'm useful?

• How people-pleasers often respond.

• A simple, grounded way to address it without drama.

• Why boundaries and compassion can coexist.

This episode is an invitation to become more discerning with your energy while staying open-hearted.

Listener reflection:
Have you ever been zombied?
And more importantly, have you ever done it to someone else?

Come continue the conversation inside The Done Era community where we talk about the real relational dynamics that shape our lives.

Because your energy is not a public utility.

Not ready for a community? My newsletter is where I share the deeper thoughts, behind-the-scenes honesty, and the stuff I don't always say out loud.

There's a moment that doesn't get talked about enough.

It comes after you start saying no.
After you stop over-explaining.
After you stop contorting yourself to keep everyone comfortable.

At first, it feels powerful. Liberating. Like finally exhaling. Then it gets weird.

You feel untethered. Hollow. Disoriented.
You start wondering who you even are without being the reliable one, the fixer, the emotional glue.

This is the identity hangover.

In this episode, I unpack:

• Why people-pleasing is an identity, not just a habit.

• The strange emptiness that shows up when old patterns fall away.

• Why that discomfort means you are doing it right.

• How to navigate the messy middle without running back to overgiving.

If you are in that tender in-between phase, this episode is for you.

If this episode hits somewhere tender, you might feel very at home inside The Done Era, my community for recovering people-pleasers who are done abandoning themselves.

Being "easy to be around" is often praised.

But for many of us, it's not a personality trait. It's a survival strategy.

In this episode, I talk about the quiet, socially acceptable ways self-abandonment shows up in everyday life, how it slowly drains your energy and clarity, and why guilt appears when you start choosing yourself.

This is not about fixing yourself.
It's about naming what's been happening.

If you're tired of putting yourself last to keep the peace, this conversation is for you.

If you want to keep exploring this work in a real, human way, The Done Era is where these conversations continue.

This episode came straight out of a moment inside The Done Era community. We played an A to Z game where everyone named something they were completely done with, and the responses turned into a collective manifesto I haven't been able to stop thinking about. It was honest, cathartic, a little spicy, and a full body exhale for so many of us.

Inside this episode I share:

• Our community's unfiltered A to Z of things we are done with.
• Why naming what you're done with can feel like dropping a backpack you didn't know you were carrying.
• How letting go of something often opens new kinds of connection.
• The freedom that comes from choosing yourself without justification.

My hope is that hearing these back to back gives you the same permission it gave us. The kind that whispers hey, you're allowed to put that down. You're allowed to change. You're allowed to choose yourself without giving anyone a five point essay.

If something inside you nods along or exhales while you listen, take that as your sign. Your done era starts with naming what you're done with, and if you want more of this energy in your corner, here's the link to join The Done Era community.

If you'd love to be a guest on The Nope Coach, I'd love to hear from you. The only way I'm currently accepting guest inquiries is through PodMatch, so use this link to send your pitch.