Google is no longer the only place people look. So how do we show up in AI searches?

In this episode, Nick sits down with marketing strategist Ross Simmonds to break down what businesses, creators, and entrepreneurs need to understand as discovery shifts from traditional search to ChatGPT, Gemini, Perplexity, Reddit, YouTube, and beyond.

They get into query fan-out, why LLMs pull from multiple platforms at once, why YouTube may be one of the biggest opportunities in the AI era, how Reddit became a serious source of influence, why “create once, repurpose forever” matters more than ever, and how to think about attribution when AI is sending people your way in ways analytics often miss.

This is a practical conversation about how to stay visible when the internet is changing under your feet.

In this episode: Why traditional SEO is no longer enough How AI tools decide what brands to mention Why YouTube is massively undervalued How to use Reddit without getting banned Why great content should be repurposed relentlessly How to find real customer insight in an AI world What metrics still matter when attribution gets messy

Ross Simmonds is a marketing strategist and entrepreneur focused on content, distribution, and how brands grow in a changing digital landscape.

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Connect with The Nick Standlea Show: YouTube: @TheNickStandleaShow Podcast Website: https://nickshow.podbean.com/ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-nick-standlea-podcast/id1700331903 Spotify: https://open.spotify.com/show/0YqBBneFsKtQ6Y0ArP5CXJ RSS Feed: https://feed.podbean.com/nickshow/feed.xml

Nick's Socials: Instagram: @nickstandlea X (Twitter): @nickstandlea TikTok: @nickstandleashow Facebook: @nickstandleapodcast

Ask questions, Don't accept the status quo, And be curious.

Chapters

00:00 How do businesses get AI’s attention? 01:03 Google is no longer the only place people look 03:16 How LLM “query fan-out” actually works 06:38 Why YouTube may be the biggest opportunity in AI search 10:30 Why Ross thinks Google has a major AI advantage 13:16 How a school or nonprofit should reach the right audience 16:33 The 4 Es: educate, engage, entertain, empower 19:12 Create once, repurpose forever 21:11 How small businesses can do this without burning out 24:00 Which platforms matter most in each niche? 25:02 Is Facebook still worth it? 27:31 Zapier ad break 30:00 Why dumping money into Google and Meta ads may stop working 33:12 Old-school customer interviews still beat lazy AI marketing 37:22 The Claude Super Bowl ad and why human insight still wins 43:06 What distribution.ai actually does 45:39 Do you need to create content differently for repurposing? 49:33 Behind-the-scenes content, process, and parasocial trust 55:09 How to use Reddit as a brand without getting banned 58:35 What metrics matter now that attribution is messy 1:01:32 Where to find Ross online

If you think AI in medicine is still some far-off future, it’s not. Dr. Peter Weir is a family physician and health system leader, and in this conversation, he explains how AI is already changing what happens in the exam room. We get into ambient AI for medical documentation, how these tools may reduce physician burnout, where AI is already helping with clinical decision-making, and why the future of medicine will still require human judgment, trust, and real patient relationships.

One of the wildest moments in this episode: Dr. Weir describes giving AI a complex cancer case and watching it generate the same treatment plan as a specialist oncologist in about 7 seconds.

We also talk about: how AI is already augmenting doctors why medicine may be more vulnerable to AI disruption than people think where AI still makes dangerous mistakes why the human side of medicine still matters deeply how incentives shape the healthcare system where medicine may be headed next

This is one of those conversations that makes it clear the future is arriving faster than most people realize.

🔗 Support This Podcast by Checking Out Our Sponsors:

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Connect with The Nick Standlea Show: YouTube: @TheNickStandleaShow Podcast Website: https://nickshow.podbean.com/ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-nick-standlea-podcast/id1700331903 Spotify: https://open.spotify.com/show/0YqBBneFsKtQ6Y0ArP5CXJ RSS Feed: https://feed.podbean.com/nickshow/feed.xml

Nick's Socials: Instagram: @nickstandlea X (Twitter): @nickstandlea TikTok: @nickstandleashow Facebook: @nickstandleapodcast

Ask questions, Don't accept the status quo, And be curious.

Chapters: 0:00 AI Is Already Changing Medicine 1:00 Meet Dr. Peter Weir 3:31 How Doctors Are Using AI Right Now 4:06 Ambient AI and Medical Documentation 9:26 From Note-Taking to Clinical Decision-Making 14:30 AI Matched an Oncologist’s Plan in 7 Seconds 18:38 Why Medicine Is So Ripe for AI Disruption 21:43 Real-Time Decision Support in the Exam Room 22:24 The Rare Case AI Helped Catch 29:03 What Is the Role of the Physician? 32:07 Why Patients Still Want a Human in the Loop 37:19 End-of-Life Care and the Art of Medicine 40:54 Sponsor: Zapier 43:19 Where the Future of Medicine Is Headed 44:36 Population Health and Accountability 49:35 Why Medicine Is Still Too Reactive 50:31 The Real Problem: Incentives 54:50 The Gartner Hype Cycle and AI 57:01 AI Bubbles, the Internet, and Long-Term Change 1:02:49 AI Agents and Becoming a Super-User 1:09:33 Sponsor: Finding Your Best 1:10:42 Should Young People Still Go Into Medicine?

If you’ve ever been told “just post every day and you’ll eventually blow up”… T.D. Orel is living proof that advice can be wildly wrong.

T.D. spent 14 months posting daily with basically nothing to show for it—then he made one shift, leaned hard into niche, specific, “if you know, you know” content, and his accounts exploded.

In this episode, we break down:

Why posting every day didn’t work (and what did) The surprising power of hyper-niche content How shares beat likes (and why “exclusive club” content spreads) The character that changed everything: Ulyses Self-publishing vs. traditional publishing (and the brutal reality of agents) Why fiction still matters—and why AI is both exciting and terrifying for creators

T.D. is funny, brutally honest, and way more strategic than people expect.

T.D. Orel Instagram: https://www.instagram.com/t.d.orel/ TikTok: https://www.tiktok.com/@t.d.orel_author Titan’s Nest + Sigra's Roost: https://www.amazon.com/stores/T.-D.-Orel/author/B0G1J673NP?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=ef040f6b-d3f0-4f55-a02d-fc1ab9bd36b4

🔗 Support This Podcast by Checking Out Our Sponsors:

👉 Build your own AI Agent with Zapier (opens the builder with the prompt pre-loaded): https://bit.ly/4hH5JaE

👉 Test Prep Gurus: https://www.prepgurus.com Instagram: @TestPrepGurus

👉 Finding Mastery Course: Designed to train the mental skills that drive elite performance—confidence, clarity under pressure, recovery, trust, and self-regulation. You can learn more and get $75 off the retail price using the dedicated code NICK75 at: 👉 https://findingmastery.com/course/?afmc=NICK75

Connect with The Nick Standlea Show: YouTube: @TheNickStandleaShow Podcast Website: https://nickshow.podbean.com/ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-nick-standlea-podcast/id1700331903 Spotify: https://open.spotify.com/show/0YqBBneFsKtQ6Y0ArP5CXJ RSS Feed: https://feed.podbean.com/nickshow/feed.xml

Nick's Socials: Instagram: @nickstandlea X (Twitter): @nickstandlea TikTok: @nickstandleashow Facebook: @nickstandleapodcast

Ask questions, Don't accept the status quo, And be curious.

Chapters: 0:00 — Posting Daily Didn’t Work… Then This Did (Intro) 1:19 — We Met at a Funeral (Yes, Really) 4:30 — The Goal: Become a Full-Time Fantasy Author 5:35 — Posting Every Day for 14 Months (And It Flopped) 8:19 — The Pivot: Stop Copying Everyone Else 9:45 — The First Viral Skit (Hyper-Niche Wins) 11:43 — Why Shares Exploded: “The Exclusive Club” Effect 13:25 — “Ulisses” + The Inner Thoughts Character (The Breakout) 16:39 — Marvel Commented… and the Internet Got Smaller 18:23 — Traditional Publishing Explained (Agents, Queries, “The Trenches”) 30:41 — Self-Publishing: Freedom, Pain, and the Real Work 44:31 — Getting Noticed: Pierce Brown + the Puzzle Box Move 51:59 — Why Fiction Still Matters (Emotion, Meaning, Humanity) 1:03:26 — AI vs Writers: Friend, Foe, or Tool? 1:18:35 — Final Advice + Where to Find TD / Titan’s Nest