Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, for a deep dive into how the marketing landscape is being fundamentally rewritten by AI. As search engines, answer engines, and AI assistants increasingly filter what content is seen, surfaced, and trusted, traditional tactics alone are no longer enough.

In this episode, they unpack how SEO has evolved beyond keywords, why structured content and schema now dictate discoverability, and how AI-powered discovery tools are reshaping visibility, rankings, and the true economics of traffic. From organic performance versus paid spend to how multifamily brands can future-proof their digital presence, Kerry and Jimmy share real-world insights on building a modern marketing stack that earns attention—without relying on ever-increasing ad budgets.

Kerry and Jimmy's Words of Wisdom: "AI hasn't just changed how content is created—it has fundamentally changed who gets discovered and who disappears. In today's AI-filtered world, visibility is no longer driven by who spends the most on ads, but by who builds the most structured, authoritative, and trusted content. Search engines and AI discovery tools are now the gatekeepers, and they reward clarity, consistency, and real value. The future belongs to those who engineer their digital presence for intelligence, not interruption."

Resources: Design for today's search landscape and tomorrow's AI-driven discovery