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The Near Memo

The Near Memo

De : Greg Sterling Mike Blumenthal & David Mihm
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Exploring the big stories for the week at the intersection of local business & marketing across the spectrum of search, social and commerce. With Greg Sterling, Mike Blumenthal & David Mihm.

© 2026 The Near Memo Direction Economie Management et direction Marketing et ventes Politique et gouvernement
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    Épisodes
    • AI Is Breaking Local Search—But Google Still Decides Who Gets Chosen - Interview with Gyi Tsakalakis Part 2

      AI Is Breaking Local Search—But Google Still Decides Who Gets Chosen - Interview with Gyi Tsakalakis Part 2
      Jan 14 2026

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      AI tools are changing how consumers discover local businesses, but Google remains the system of record for trust, reviews, directions, and contact. This conversation explores how AI reduces cognitive load, concentrates visibility, and amplifies brand demand—forcing local marketers to rethink SEO beyond rankings.

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      29 min
    • Why Local SEO Is Breaking for Law Firms (And What Actually Works Now)

      Why Local SEO Is Breaking for Law Firms (And What Actually Works Now)
      Jan 8 2026

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      Local SEO, reviews, and Google LSAs are no longer working the way law firms expect. In this episode of Near Memo, Gyi Tsakalakis (AttorneySync) joins Mike Blumenthal and Greg Sterling to explain why rankings and traffic are misleading, how LSAs reshape legal demand, why review cheating is rampant, and how brand trust has become the real competitive moat.


      If you’re relying on Google visibility alone to grow a law firm, this conversation is a wake-up call.

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      29 min
    • Google’s AI Mode Is Rewriting Local Search — What Businesses Must Do for 2026 P#2

      Google’s AI Mode Is Rewriting Local Search — What Businesses Must Do for 2026 P#2
      Dec 23 2025

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      Google’s AI Mode and ChatGPT search are reshaping local discovery. This deep dive interview with Michel van Luijtelaar of GMBapi explains what’s changing, how users behave inside AI results, and what local businesses must do now to stay visible and trusted.

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      34 min
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