Codifying your knowledge into intellectual property (IP) is a crucial step for scaling any business, but what my guest Mo Bunnell shared in this episode completely changed my perspective on how to do it and the incredible impact it can have. Mo, author of Give to Grow and founder of the Bundle Idea Group, has built an astonishing career training professionals at some of the world's most prestigious organizations. He walked me through the evolution of his IP, from humble beginnings to the sophisticated materials he uses today to secure multi-six-figure contracts. This isn't something he typically breaks down publicly, and I was genuinely surprised by the tangible examples and actionable steps he provided for transforming a service-based business into an IP-driven powerhouse.

Timestamps:

00:00 Introduction

02:29 Codifying your system in a weekend

05:07 From intuition to framework: creating IP

08:00 The evolution of training materials

11:20 Essential elements of effective IP

18:30 The economics of B2B and corporate clients

21:00 How to get your first pilot clients

26:00 Overcoming B2B objections

29:00 Translating B2C IP to B2B corporate world

31:00 Identifying high-leverage industries and roles

34:00 Lowering the bar on perfection for B2B

37:00 Lead magnets for decision-makers vs. users

41:40 Advanced lead magnet strategies

45:20 The power of public workshops

49:40 Scaling beyond yourself: travel and certification

52:45 Michael Hyatt's Business Accelerator growth

56:00 The annuity effect of corporate training

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.

Learn more about the podcast: https://nathanbarry.com/show

Follow Nathan:

Instagram: https://www.instagram.com/nathanbarry

LinkedIn: https://www.linkedin.com/in/nathanbarry

X: https://twitter.com/nathanbarry

YouTube: https://www.youtube.com/@thenathanbarryshow

Website: https://nathanbarry.com

Kit: https://www.kit.com

Follow Mo:

LinkedIn: https://www.linkedin.com/in/mobunnell

Bunnell Idea Group: https://bunnellideagroup.com

YouTube: https://www.youtube.com/channel/UCd0dvX8kfxF_MMz6IZT17kw

Give to Grow: https://bunnellideagroup.com/givetogrow

Featured in this episode:

Kit: https://www.kit.com

The Snowball System: How to Win More Business and Turn Customers into Raving Fans: https://www.amazon.com/Snowball-System-Business-Customers-Raving/dp/1640950343

Unreasonable Hospitality: https://www.amazon.com/Unreasonable-Hospitality-Remarkable-Giving-People/dp/0593418193

Highlights:

01:04 – How Mo started codifying his IP

04:08 – The power of IP to scale a business

11:22 – Four components of world-class IP

18:49 – The "this changes everything" B2B opportunity

37:04 – Lead magnets for buyers versus users

43:09 – James Clear's strategic review request

56:00 – The annuity model of B2B corporate training

I’ve always been fascinated by how some companies manage to create not just customers, but passionate communities who become true advocates. My guest today, Russell Brunson, has mastered this, building ClickFunnels to a staggering 100,000+ users *without any outside funding*. In our conversation, Russell broke down the exact framework he used to achieve this, a framework born from studying thousands of successful movements across history, politics, and even religion. If you've ever wondered how to inspire loyalty that goes beyond a simple transaction and transforms your audience into a committed tribe, this episode reveals the secrets to building a movement, not just a business.

Timestamps:
00:00 Introduction
02:16 Studying Successful Movements
03:30 From Educator to Movement Leader
04:58 The Three Core Elements of a Movement
06:25 The Attractive Character (The Guide)
07:05 The New Opportunity (Not Just an Improvement)
09:24 The Future-Based Cause
12:12 Universal Principles in Movements
13:17 The Power of Positioning
18:47 Crafting the New Opportunity
27:12 The Importance of Customer Alignment
28:16 Cutting Through the Noise with Your Message
33:23 The Power of Customer Stories
35:12 Why General Messaging Can Be More Powerful
46:17 Milestones and Awards for Motivation
50:50 Creating Belief and Encouraging Progress
52:33 Scaling with Progressive Achievement
59:55 Where to Learn More from Russell Brunson

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.

Learn more about the podcast: https://nathanbarry.com/show

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry
LinkedIn: https://www.linkedin.com/in/nathanbarry
X: https://twitter.com/nathanbarry
YouTube: https://www.youtube.com/@thenathanbarryshow
Website: https://nathanbarry.com
Kit: https://www.kit.com

Follow Russell:
Instagram: https://www.instagram.com/russellbrunson
Youtube: https://www.youtube.com/channel/UC2qUDKqTsz00csykCYgdLuA
LinkedIn: https://www.linkedin.com/in/russellbrunson
Facebook: https://www.facebook.com/russbrunson
X: https://x.com/russellbrunson
Website: https://russellbrunson.com

Featured in this episode:
Kit: https://www.kit.com
Expert Secrets: https://expertsecrets.com
ClickFunnels: https://www.clickfunnels.com

Highlights:
06:09 – Every Movement Needs a Guide
11:00 – The Power of a Future-Based Cause
24:50 – The Importance of Actively Choosing Your Dream Customer
47:50 – The Two Comma Club: Gamifying Entrepreneurial Success
57:20 – Why People Care More About a Plaque Than Money

Can you truly break through your own limitations and achieve what seems impossible? Today, I sit down with my friend Nir Eyal, the author of three bestselling books, including his latest, *Beyond Belief*, which just hit the New York Times bestseller list. Nir recently blew my mind when he told me he doesn't "believe in jet lag" after flying from Europe to Asia, and that was just the appetizer for our conversation. In his typical science-backed style, Nir reveals the surprising research behind why some people persist where others quit, and how our beliefs—not always our circumstances—are often the key to unlocking our full potential. He shares practical, data-driven strategies I'm already applying in my own life and creative work, and I think you will too.

Timestamps:

00:00 Introduction

01:26 Belief and Placebos

05:25 Why Placebo Effect is Getting Stronger

06:59 When Pain is Not Suffering

10:10 Hypnosedation and Unlocking Potential

15:35 Applying Beliefs to Creative Process

19:10 Chasing Happiness vs. Decreasing Suffering

21:47 Why Positive Thinking Can Be Harmful

26:34 Applying Belief-Shifting to Relationships

31:03 Changing Your Mind and Beliefs

35:35 Belief Problems, Not People Problems

37:25 High Expectations, Low Control Leads to Burnout

40:03 Internal vs. External Locus of Control

44:27 The Rat Experiment and Persistence

47:47 What's Next for Nir Eyal

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.

Learn more about the podcast: https://nathanbarry.com/show

Follow Nathan:

Instagram: https://www.instagram.com/nathanbarry

LinkedIn: https://www.linkedin.com/in/nathanbarry

X: https://twitter.com/nathanbarry

YouTube: https://www.youtube.com/@thenathanbarryshow

Website: https://nathanbarry.com

Kit: https://www.kit.com

Follow Nir:

Website: https://www.nirandfar.com

X: https://twitter.com/nireyal

LinkedIn: https://www.linkedin.com/in/nireyal

Beyond Belief: https://www.nirandfar.com/beyondbelief

Featured in this episode:

Kit: https://www.kit.com

Beyond Belief: https://www.nirandfar.com/beyondbelief

Highlights:

01:31 – How belief separates suffering from symptoms

06:17 – Why I don't want to hear about side effects

15:06 – How I stopped suffering in my creative process

25:29 – Visualizing how to deal with discomfort

30:39 – Who I become when I hold onto a belief

38:40 – Formula for burnout: high expectations, low control

44:45 – How a change in belief increased a rat's persistence

What actually makes a bestseller? My two guests this episode, James Clear, author of Atomic Habits, which has sold over 30 million copies worldwide and is the best-selling book of the last decade, knows a thing or two about it. I also sit down with Madeline McIntosh, CEO of Penguin Random House US, where she's overseen the publication of over 1000 books. Together, James and Madeline have co-founded Authors Equity, a publishing model that completely inverts how authors are typically paid and how books are brought to market. In our conversation, they break down everything you need to know about publishing today, what works, what's broken, and how they're revolutionizing the industry with a win-win approach for authors.

Timestamps:
00:00 Introduction
01:21 Publishing transformations Madeline has witnessed
02:59 Madeline's motivation for founding Author's Equity
05:14 The Author's Equity model compared to traditional publishing
09:20 Why the author's equity model is beneficial
14:03 The power of aligned incentives
18:22 Author pain points solved by Author's Equity
21:00 Selecting custom teams for each book
24:45 Author's Equity's willingness to learn from authors
28:22 Self-published authors joining Author's Equity
31:07 Who Author's Equity is not for
34:00 The win-win philosophy of Author's Equity
36:05 Crafting books that sell for years
39:00 The importance of building an audience as a nonfiction author
41:40 The timeless desire and new vessel for delivering information
46:00 Getting your best work in front of readers
50:08 What makes books keep selling in year two and beyond
53:10 Leveraging seasonal buying and promotional efforts
55:22 The New York Times Bestseller list: commercial vs. psychological
1:00:30 The most accurate bestseller list
1:02:10 Reaching out to Author's Equity

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.

Learn more about the podcast: https://nathanbarry.com/show

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry
LinkedIn: https://www.linkedin.com/in/nathanbarry
X: https://twitter.com/nathanbarry
YouTube: https://www.youtube.com/@thenathanbarryshow
Website: https://nathanbarry.com
Kit: https://kit.com/?utm_campaign=29661554-nathan_barry_show&utm_source=youtube&utm_medium=podcast&utm_term=nathanbarryshow&utm_content=youtube_description

Follow James:
Website: https://jamesclear.com
X: https://twitter.com/JamesClear
Instagram: https://www.instagram.com/jamesclear
LinkedIn: https://www.linkedin.com/in/jamesclear

Follow Madeline:
LinkedIn: https://www.linkedin.com/in/madelinemcintosh
Instagram: https://www.instagram.com/madmci

Featured in this episode:
Kit: https://www.kit.com
Authors Equity: https://authorsequity.com/
Atomic Habits: https://jamesclear.com/atomic-habits

Highlights:
01:21 – Publishing before the internet and email
09:20 – Authors no longer have to choose
21:00 – Hand-selecting custom teams for each book
31:07 – Avoiding books with a short shelf life
47:03 – Value in the push and pull of ideas
50:28 – The book has to sell itself
1:00:30 – The most accurate bestseller list

How do you break through that elusive $1 million revenue ceiling in a creator business? That's the question I dove into with two incredible founders on this episode: Grant Baldwin of The Speaker Lab and Bryan Harris of Growth Tools. Both have scaled their businesses far beyond that mark, not with flashy tactics, but by building fundamentally great businesses. We chat about the counter-intuitive strategies that got them there, why simplifying your offer is often the fastest path to growth, and how tracking actual customer outcomes is a superpower that most businesses ignore. It's a candid conversation about the foundational shifts that unlock real, sustainable growth.

Timestamps:
00:00 Introduction
02:27 Building a business without being the "dancing monkey"
06:40 The million-dollar ceiling for creators
12:01 Bryan's first million: simplifying to one core product
16:21 Overvaluing sales and marketing vs. a great offer
22:04 The "steakhouse vs. buffet" analogy for niche
26:58 The shift in the creator economy with AI
31:47 The future of SaaS and the role of relationships
37:13 Bryan's shocking AI experience saving thousands
42:33 Navigating the opportunities and concerns of AI
48:08 The problem with tracking success rate
53:29 Less information, shorter path, higher success rate coaching
01:00:07 The importance of product and rallying a team
01:06:52 The near-death experience of a refund-based guarantee
01:13:51 Bryan's mistake: stopping getting your hands dirty too soon
01:21:40 Grant's decision to wind down his business

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.

Learn more about the podcast: https://nathanbarry.com/show

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry
LinkedIn: https://www.linkedin.com/in/nathanbarry
X: https://twitter.com/nathanbarry
YouTube: https://www.youtube.com/@thenathanbarryshow
Website: https://nathanbarry.com
Kit: https://kit.com

Follow Bryan:
Website: https://growthtools.com/nathan
LinkedIn: https://www.linkedin.com/in/harrisbryannash

Follow Grant:
Website: https://grantbaldwin.com
Instagram: https://www.instagram.com/gbaldwin
LinkedIn: https://www.linkedin.com/in/grant-baldwin

Featured in this episode:
Kit: https://www.kit.com
Rework: https://basecamp.com/books/rework
Stop Guessing: https://www.goodreads.com/book/show/59388878-stop-guessing
Wealth, Riches, and Money: https://www.amazon.com/Wealth-Riches-Money-Kingdom-Principles/dp/0984183864

Highlights:
06:10 What's the outcome if I stay on this path?
12:01 SImplifying to one core product made everything easier.
15:47 A great offer makes sales and marketing easier.
31:12 When AI solutions are fundamentally 10x better.
39:09 People's number one competitor is quitting.
01:01:09 Track your outcomes to be in the top 0.01%.
01:13:51 You need to keep your hands dirty as a founder.

What's the secrets to unreasonable hospitality? That's what I wanted to find out when I sat down with Will Guidara and Brian Canlis. Will spent over a decade running Eleven Madison Park, the restaurant voted number one in the world, and Brian is the force behind Canlis in Seattle, one of the most respected fine dining institutions in the country. Their insights on hospitality extend far beyond the restaurant world, and I was particularly struck by how they've systematically approached building meaningful connections, both online and off. Their approach to "unreasonable hospitality" has completely reshaped how I think about every customer touchpoint in my own business, and there are so many actionable ideas here for any creator or entrepreneur.

Timestamps:
00:00 Introduction
01:07 How Will and Brian started working together
03:07 The first big project they worked on
04:47 Brian's "friend internship" and meeting his wife
05:56 Brian's career running Canlis
08:26 The vision for their current business
14:16 Shifting from consulting to creative studio
16:18 The broad applicability of hospitality
30:53 Chewy's pattern recognition and customer experience
35:16 "What would have to be true?" for seemingly impossible goals
45:40 Mapping every tiny guest interaction
54:19 The value of "fresh eyes" and notebook feedback
1:07:47 Why doing the "right thing" matters long-term
1:09:15 The 95/5 rule for managing resources
1:11:49 Opportunities to elevate the Kit platform experience
1:15:16 Making powerful tools accessible and fun
1:18:18 Celebrating user milestones and personalized moments

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.

Learn more about the podcast: https://nathanbarry.com/show

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry
LinkedIn: https://www.linkedin.com/in/nathanbarry
X: https://twitter.com/nathanbarry
YouTube: https://www.youtube.com/@thenathanbarryshow
Website: https://nathanbarry.com
Kit: https://kit.com

Follow Will:
Website: https://unreasonablehospitality.com
The Field Guide: https://uhthefieldguide.com
Instagram: https://www.instagram.com/wguidara
LinkedIn: https://www.linkedin.com/in/willguidara

Follow Brian:
Website: https://unreasonablehospitality.com
Instagram: https://www.instagram.com/bcanlis
LinkedIn: https://www.linkedin.com/in/brian-canlis-2820122a6

Featured in this episode:
Kit: https://www.kit.com
Unreasonable Hospitality: https://unreasonablehospitality.com
Unreasonable Hospitality Field Guide: https://uhthefieldguide.com

He's running a newsletter with over a million subscribers and an engagement rate that turns traditional wisdom on its head. Sean Devlin, a veteran in the newsletter space, pulled back the curtain to reveal the strategies behind his success. Having scaled "Nice News" to over 800,000 subscribers before its acquisition by Encyclopedia Britannica, and currently running "All Healthy" with an astounding 1.3 million subscribers and a 52% open rate, Sean is doing something different. He shares his unconventional approach to content, monetization, and growth that prioritizes reader value and long-term relationships over short-term metrics. If you're building an audience and want them to genuinely look forward to your emails, this episode is packed with actionable insights you won't want to miss.

Timestamps:
00:00 Introduction
01:01 The power of habit-forming newsletter sections
02:47 Why creators get email formats wrong
04:09 The long-term perspective on engagement metrics
06:40 Balancing clickbait with true value
07:19 Achieving high open rates with a massive list
09:46 Monetization through seamless sponsorships
18:01 The art of increasing sponsorship rates
20:56 Taking responsibility for advertiser performance
22:14 Newsletter design and structure essentials
27:10 Leveraging lead magnets and quizzes for acquisition
30:51 Optimizing for subscriber payback period
38:38 The content creation flywheel
45:30 The overlooked importance of newsletter design
47:27 Crafting an engaging newsletter opening
51:11 Fixing underperforming emails

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.

Learn more about the podcast: https://nathanbarry.com/show

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry
LinkedIn: https://www.linkedin.com/in/nathanbarry
X: https://twitter.com/nathanbarry
YouTube: https://www.youtube.com/@thenathanbarryshow
Website: https://nathanbarry.com
Kit: https://kit.com

Follow Sean:
LinkedIn: https://www.linkedin.com/in/seancdevlin
All Healthy: https://www.allhealthy.com

Featured in this episode:
Kit: https://www.kit.com
Feedly: https://feedly.com
Airtable: https://www.airtable.com
Midjourney: https://www.midjourney.com
Spark Loop: https://www.sparkloop.app

Highlights:
01:01 – Designing sections for reader habit formation
07:19 – Maintaining 50%+ open rates with 1.3M subscribers
09:46 – Integrating sponsorships seamlessly within content
15:01 – Iterating on flexible pricing for sponsors
22:14 – Importance of visual design in newsletter trust
30:51 – Reducing subscriber payback period strategies
45:30 – Why newsletter design is a critical hot take

What does it take to truly master book marketing and author growth in today’s crowded landscape? Nathan Barry and James Clear co-hosted an exclusive mastermind bringing together 16 of the world's top non-fiction authors in Nashville. This episode pulls back the curtain on the cutting-edge strategies discussed: from leveraging Instagram trial reels for new audiences, to the surprising power of paid "tiny offers" over free lead magnets, and even the meticulous, 80-hour prep work behind viral podcast appearances. Discover how these literary titans are staying ahead, the unscalable tactics that drive massive success, and the mindset required to play at the highest levels of the author game.

Timestamps:
00:00 Intro: Book Marketing Secrets from Top Authors
04:50 Unscalable Tactics for Book Launches
08:26 The Power of "Tiny Offers" Over Lead Magnets
11:58 Instagram Story Strategy: The Power of Three
15:47 Leveraging Old Content for Viral Success
19:07 Micro Podcast Tours for Book Promotion
23:10 The Audiobook Debate: Does Listening Count as Reading?
28:40 The 80-Hour Podcast Prep Phenomenon
34:04 Authenticity vs. Meticulous Preparation in Content
38:30 AI Checkpoints for Authentic Content Creation
41:00 Scaling Speaking Fees Strategically
45:30 Madeline Macintosh: CEO of Authors Equity
49:00 Email Marketing and the Kit Flywheel for Book Sales
52:45 Leveraging Local Indie Bookstores for Sales
56:10 The Grind Behind Every Bestseller
1:01:00 Building Your Own Mastermind Community
1:06:50 The Power of Creating Your Own Room

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.

Learn more about the podcast: https://nathanbarry.com/show

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry
LinkedIn: https://www.linkedin.com/in/nathanbarry
X: https://twitter.com/nathanbarry
YouTube: https://www.youtube.com/@thenathanbarryshow
Website: https://nathanbarry.com
Kit: https://kit.com

Follow Haley:
Instagram: https://www.instagram.com/haleyjani
LinkedIn: https://www.linkedin.com/in/haley-janicek

Follow Chelsea:
LinkedIn: https://www.linkedin.com/in/chelseahahn
Instagram: https://www.instagram.com/chelseainboise

Featured in this episode:
Kit: https://www.kit.com
Unreasonable Hospitality: https://www.unreasonablehospitality.com
Atomic Habits: https://jamesclear.com/atomic-habits
The Five Types of Wealth: https://sahilbloom.com/5-types-of-wealth
Diary of a CEO: https://www.stevenbartlett.com/podcast
Authors Equity: https://www.authorsequity.com
Southall Farm: https://www.southalltn.com
A Gentleman in Moscow: https://www.amor-towler.com/a-gentleman-in-moscow