Épisodes

  • Unlock Your Purpose with International Violin Superstar — Kostia Lucky
    May 7 2024

    JOIN MUSICWORK PRO TO CHECK OUT KOSTIA'S MASTERCLASS: https://www.musicwork.com/pro-kostia CONNECT WITH KOSTIA Instagram: / kostialucky Website: https://www.kostialucky.com/ Spotify: https://open.spotify.com/artist/4xHft... Summary In this conversation, Kostia Lucky discusses his unique approach to music and performance. He emphasizes the importance of creating an immersive and interactive experience for the audience, breaking away from traditional classical music presentations. Kostia believes that music is a conduit for emotions and aims to connect with his audience on a deep level. He also shares his journey in music, from starting violin lessons at a young age in Ukraine to his current work in Miami. Kostia's philosophy centers around being a channel for the spirit and making a positive impact through his music. Kostia Lucky shares his philosophy on music as a tool to connect with people's emotions and the importance of staying true to oneself. He emphasizes the need to believe in oneself and know one's identity as a musician. Kostia also discusses his creative process and the importance of expressing oneself authentically. He highlights the significance of networking and effective communication in the music industry, as well as the impact of living in Miami on his music career. Chapters 00:00 Introduction 00:58 Commenting on Instagram Posts 04:01 Reimagining Classical Music Presentations 10:02 The Spiritual Component of Music 25:13 Music as a Conduit for Emotions and Collective Experience 27:09 Music as a Tool for Emotional Connection 30:03 Believing in Yourself as a Musician 31:44 The Importance of Authentic Expression 37:13 Networking and Communication in the Music Industry 46:45 The Impact of Living in Miami on Kostia's Music Career

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    55 min
  • What musicians need to know about wedding planners | Candice Cappola (#7)
    Mar 29 2024

    Meet Candice Coppola – Founder of Jubilee Events and WeddingPro Insiders. Coming from a background being a wedding planner, Candice had some especially valuable insight when it came to how we, as wedding vendors, can position ourselves to be a planner's "go-to" entertainment option. Enjoy! JOIN THE FREE MUSICWORK COMMUNITY: https://www.skool.com/musicwork/about CONNECT WITH CANDICE: - https://candicecoppola.com/ - https://www.instagram.com/candice.coppola/ OUTLINE: - The challenges wedding vendors face 00:01:50 - What Candice wishes she had known when she started her biz 00:03:51 - Pricing for entertainment 00:08:45 - How to get in with planners: 00:15:00 - How planners present options to clients: 00:24:00 - How wedding planners judge musicians 00:29:50 PODCAST INFO: - Podcast Website: https://www.musicwork.com/ - Apple Podcast: https://podcasts.apple.com/us/podcast... - Spotify Podcast: https://open.spotify.com/episode/5X5M... SOCIAL: Instagram: @allison_legendre

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    38 min
  • How to Engage An Audience | Kim
    Nov 10 2023

    Meet Kimberly Alana Werkmeister – A vocalist from Louisville, Kentucky. Kim’s music has taken her from dueling piano to private event performances, but the one thread that has consistently been the reason she’s been able to thrive in a diverse range of musical settings is her skill in audience engagement. In this episode, we unpack Kim’s methodology for audience engagement, including the biggest mistakes most musicians make in engaging their audience, how to maximize audience engagement through proper preparation, and simple tools musicians can use to start reading a crowd. There’s no question about it: Musicians who know how to engage an audience are the most in-demand artists in the market. So whether you are a seasoned professional looking to hone your ability to engage your audience or just starting off, this episode will make being a professional musician a lot more fun and profitable. JOIN THE PODCAST DISCUSSION IN OUR PRIVATE NETWORK https://www.skool.com/musicwork/about CONNECT WITH KIM - https://kimberlyalana.com/ - https://www.skool.com/@kim-werkmeiste... OUTLINE: - Why stage presence is important for musicians 00:02:15 - Kim's journey to becoming a stage presence expert 00:05:20 - Stage presence private events vs on stage: 00:09:19 - The most common mistakes musicians make that kill the vibe 00:12:28 - How to read a room 00:15:35 - How to practice stage presence at home : 00:23:50 PODCAST INFO: - Podcast Website: https://www.musicwork.com/ - Apple Podcast: https://podcasts.apple.com/us/podcast... - Spotify Podcast: https://open.spotify.com/episode/5X5M... SOCIAL: Instagram: @allison_legendre

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    32 min
  • Blake La Grange | From music producer to millions online
    Sep 13 2023

    Meet Blake La Grange – Founder of Mastering.com and Kollege.com If you’re a musician ready to open your horizons for what this crazy, modern world of being a musician has to offer you, then you will enjoy this conversation. JOIN THE FREE MUSICWORK COMMUNITY: https://www.skool.com/musicwork/about CONNECT WITH BLAKE: - https://kollege.com/ -    / blakelagrange   OUTLINE: - 00:01:26 Crossover skills in music and business - 00:03:57 Blake's background - 00:25:45 The paths of the musician vs artist - 00:25:50 Social media for artists in the new attention economy - 00:38:22 Vynal overtaking streaming - 00:51:29 About Kollege.com - 01:03:59 Faith in business PODCAST INFO: - Podcast Website: https://www.musicwork.com/ - Apple Podcast: https://podcasts.apple.com/us/podcast... - Spotify Podcast: https://open.spotify.com/episode/5X5M... SOCIAL: Instagram: @allison_legendre

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    1 h et 16 min
  • From College Dropout to $9000/Day Wedding Musician | Moses Lin (#3)
    Jun 7 2023

    Meet Moses Lin – A fingerstyle guitarist and wedding musician based in Southern California who has been featured on CNBC's "Make It" series and awarded "Best Live Music" by California Wedding Day for two consecutive years. In this episode, I chat with Moses about how to position a music brand as a luxury good, networking, and pricing psychology. Enjoy! JOIN MAILING LIST FOR EXCLUSIVE CONTENT: https://www.musicwork.com/newsletterCONNECT WITH MOSES LIN:- Instagram: https://www.instagram.com/moseslinmusic/- Youtube: @Moseslinmusic- Website: https://moseslinmusic.com/ PODCAST INFO: - Podcast Website: https://www.musicwork.com/ - Apple Podcast: https://podcasts.apple.com/us/podcast... - Spotify Podcast: https://open.spotify.com/episode/5X5M... OUTLINE: 00:00:00 Intro 00:01:26 CNBC Make It 00:06:40 Back Story 00:13:22 The lightbulb moment 00:16:40 Luxury pricing psychology 00:24:37 Mastering Aesthetics 00:29:02 Lead sources and scaling 00:36:19 Networking in the wedding industry 00:46:20 Instagram Strategy in the wedding industry 00:52:00 Simplifying music terminology for marketing 00:56:54 Moses' musical process 01:00:37 Hiring assistants 01:06:47 How Moses learns 01:11:31 Mindset SOCIAL: Instagram: @allison_legendreTicktok: @allisonlegendre

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    1 h et 21 min
  • How this Jazzy Couple Created a Multi-6-Figure Music Brand | Acute Inflection (#2)
    Jun 6 2023

    Meet Acute Inflection – New York's Jazzy R&B Duo. In this episode, I chat with vocalist Elasea Douglas and bassist Sadiki Pierre, and we discuss artist self-management, relationships in business, and how to merge clients and fans. Enjoy! CONNECT WITH ACUTE INFLECTIONS: - Instagram: https://www.instagram.com/acuteinflec... - Youtube: @AcuteInflections - Website: www.acuteinflections.com PODCAST INFO: - Podcast Website: https://www.musicwork.com/ - Apple Podcast: https://podcasts.apple.com/us/podcast... - Spotify Podcast: https://open.spotify.com/episode/5X5M... OUTLINE: 00:00:00 Intro 00:03:00 How Acute Inflections began 00:06:34 Being a self-managed Artist 00:11:42 Being a cover artist and original artist 00:13:08 Merging clients and fans 00:20:20 Getting and keeping corporate clients 00:27:24 The value of education 00:35:25 Building a team 00:40:36 Acute Inflections' average week 00:45:32 Budgets of different clients 00:49:45 Sicily Tour 00:54:25 Secrets to being a power couple 00:56:50 Sadiki and El's most important trait for success SOCIAL: Instagram: @allison_legendre

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    1 h et 1 min
  • From $50 to $10,000 performances | Tyler Varnell (#1)
    May 19 2023

    The following is a conversation I recently had with Tyler Varnell.

    Tyler, is a saxophonist, DJ, emcee located in southern California who has been featured in People Magazine and Sports Illustrated and 

    performed for venues and clients such as: 

    • Disneyland 

    • Mercedes Benz 

    • Hotel Bel-Air

    • Four Seasons 

    • Ritz Carlton 

    • Celebrity wedding clients

    In this conversation, we break down how and why Tyler got started in the music industry as well as the tactical details of how Tyler has positioned himself as a premier entertainer in the event music industry.

    Throughout the entire conversation, Tyler is extremely generous in offering his methods and lessons he’s learned in order to be able to be an in-demand artist offering 6-10K packages to his clients.

    This conversation was fascinating, insightful, and a lot of fun, and I know it will bring a lot of value to a lot of people, please enjoy 🙂


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    1 h et 29 min