If you’ve ever wondered what a great artist manager really does—and how to know when you’re ready for one—this deep-dive lays out the playbook with clarity and zero fluff. We break down the day-to-day reality of management across business strategy, creative development, and the soft skills that hold a career together when schedules get messy and deals get complex. You’ll hear why the best managers behave like translators and tacticians, connecting A&R, booking, PR, marketing, and finance into one focused plan that preserves your voice while growing your audience.

We talk timing and traction: what signals tell you it’s time to seek management, which metrics matter beyond vanity numbers, and how to present a compelling offer instead of a hope-and-a-dream DM. You’ll get practical routes to find the right fit—from researching similar artists and mapping their teams, to tapping the Music Managers Forum, filtering industry directories, and discovering ambitious new managers inside universities and contemporary music institutes. We also tackle the big comparison: proven experience versus raw passion. The truth is you need applied momentum—someone who either knows the path or will build it fast.

Money and agreements get straight talk too. We cover typical commission ranges, sliding scales, what counts as commissionable income, and how expenses and recoupment should be handled before emotions get involved. Trials, contracts, and even handshake realities are on the table, along with the one factor that outranks everything: human fit. If you want a manager who can turn your vision into a road map—and keep you profitable without losing the plot—this guide gives you the questions to ask and the steps to take. If it resonates, subscribe, share with a friend who’s manager-curious, and leave a quick review telling us what you’re looking for in a dream manager.

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What happens when award-winning music supervisor Frederic Schindler takes on the challenge of modernising a broken licensing system? The result is Catalog - a groundbreaking platform that's transforming how music gets paired with visual media.

Frederic Schindler has seen it all in his two-decade journey through music supervision. From his early days promoting French culture abroad to winning the Association of Independent Music's 2025 Music Supervisor of the Year Award, he's crafted soundtracks for iconic brands like Chanel, Hermès, and Prada while supervising acclaimed films including Jim Jarmusch produced "Uncle Howard."

The disconnect between today's content explosion and outdated licensing processes created a perfect storm. With brands now producing hundreds of assets annually instead of just a handful, the painstaking manual work of clearing commercial music became unsustainable for smaller projects. The result? A massive shift toward generic library music, which now generates twice the revenue of all record labels combined.

Schindler's solution brings together approximately 50 leading independent labels and publishers - including Beggars Group, Ninja Tune, and Domino - on a streamlined platform that maintains artistic integrity while eliminating friction. "We have so much outstanding music not created for visual media," Schindler explains, "that with the right curator who identifies that piece and puts it in the right context, we don't really need music specially created for visual media."

The platform unlocks forgotten gems - album tracks and singles that didn't achieve commercial success but possess extraordinary artistic quality. For emerging artists, these sync opportunities can make the difference between continuing their career or abandoning it. For established artists, it breathes new life into overlooked catalogue material.

Ready to discover how music supervision is evolving? Listen now to this illuminating conversation about the past, present and future of pairing sound with vision.

https://www.instagram.com/catalog.ac/

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jonnyamos@me.com

The age-old belief that viral social media moments convert seamlessly into genuine fans may be crumbling before our eyes. Drawing from some outstanding research by MIDiA titled "All Eyes No Ears: Why Virality is not building fandom," this episode explores the troubling disconnect between social media visibility and actual music consumption.

For years, the music industry has operated on a seemingly logical assumption: create viral content, convert those views to streams, and transform casual listeners into devoted fans. But what if this funnel is fundamentally broken? The research reveals that nearly half of consumers never stream music they discover on social media, and fewer than a third become actual fans. Most alarming for artists focusing heavily on TikTok - only 26% of TikTok followers actually listen to more music from artists they discover there, significantly lower than other platforms.

We dive deep into what this means for music creators and marketers alike. Rather than posting relentlessly across platforms, artists might need to focus on making meaningful first impressions that put their identity and narrative at the forefront. The data suggests we should prioritize platforms where listening is a natural next step (like YouTube and streaming services) rather than feed-based platforms where moving from discovery to consumption creates friction. For labels and rights holders, it may be time to reconsider massive investments in viral marketing campaigns and instead focus on building sustainable artist platforms that encourage genuine fandom.

Have you noticed changes in how social media impacts your music discovery and listening habits? Has your strategy as an artist evolved to address these challenges? Subscribe to Music Business Buddy for more insights that help you navigate the ever-changing landscape of music marketing and fan development.

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Websites
www.jonnyamos.com
https://themusicbusinessbuddy.buzzsprout.com

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https://www.instagram.com/themusicbusinessbuddypodcast/
https://www.instagram.com/jonny_amos/

Email
jonnyamos@me.com