Geofencing is one of the most underused targeting tools in multifamily marketing—and when used correctly, it can put your property in front of renters before they ever start searching on Google.

In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills break down what geofencing is, how it works, and why it can be such an effective strategy for multifamily properties.

From competitor targeting and employer locations to lifestyle destinations and retargeting, this episode explains how geofencing fits into the renter journey and how to make it part of a larger marketing strategy.

You'll learn:

• What geofencing is and how it targets renters based on location and behavior
• Why geofencing is most effective for reaching prospects before they search
• The three main target categories: competitors, lifestyle locations, and employers
• Why choosing realistic competitors matters more than aspirational ones
• What kind of monthly budget geofencing campaigns typically require
• Why strong creative and landing pages are critical to campaign performance
• How to measure success through impressions, clicks, tours, and assisted conversions

To suggest a topic, get in touch!

For more multifamily marketing help, connect with us at Resident360.

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Email marketing has been around forever—but in multifamily, it is still massively underused. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills break down why email marketing still matters, where it fits in the leasing journey, and how properties can use it to turn more leads into tours, applications, renewals, and reviews.

From lease-ups to stabilized communities, this episode explains how email can support every stage of the funnel—not as a one-off blast, but as a real conversion strategy.

You'll learn:

• Why email is still one of the most valuable owned marketing channels
• Where email fits across the leasing funnel: lead, tour, application, and resident stages
• Why speed matters—and how the first five minutes can impact conversion
• How to use personalization, drip campaigns, and clear CTAs the right way
• The difference between lease-up email strategy and stabilized lead nurturing
• Why resident retention and review requests are often the most overlooked email opportunity
• Quick wins to improve your email strategy this week

To suggest a topic, get in touch!

For more multifamily marketing help, connect with us at Resident360.

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Social media is no longer just about branding—it is quickly becoming a real discovery and leasing channel for multifamily properties.

In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills break down how renters are increasingly discovering communities through Instagram, TikTok, and short-form video before they ever search on Google.

From authentic content and video strategy to calls-to-action and posting consistency, this episode covers how properties can turn likes, views, and engagement into actual tours and signed leases.

You'll learn:

• Why renters are starting on social media instead of Google
• How short-form video is becoming one of the strongest leasing tools
• Why authentic, everyday content outperforms overly polished posts
• The importance of having a clear call-to-action in every post
• How often communities should post to stay consistent
• Ways AI can help with content ideas, captions, and planning
• Why onsite teams are often the best people to create social content

To suggest a topic, get in touch!

For more multifamily marketing help, connect with us at Resident360.

Drop Us a Review If You Enjoyed the Episode!