Most property websites don't need a full redesign—they need a quick, strategic audit. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills break down a simple, repeatable 30-minute website audit every multifamily team should run to stop losing leads, fix hidden conversion killers, and improve the renter experience fast.

This isn't a "does it look pretty?" conversation. It's a nuts-and-bolts checklist that helps you validate what matters most: lead capture, tracking, accuracy, and usability.

You'll learn:

• Why a 30-minute website audit can prevent lost leads and wasted spend
• The 3 must-haves: call, schedule/contact, and view accurate pricing/availability
• How to test phone + form tracking (and confirm leads hit your CRM)
• The most common conversion killers: broken buttons, wrong info, dead links
• Why office hours, address pins, and social links need regular checks
• How outdated specials create confusion and hurt trust
• What to verify on floor plans + pricing (availability, layouts, waitlists)
• How to spot weak homepage messaging using the "billboard test"
• What to check on interactive maps (neighborhood + unit maps)
• Extra misses: fees, pet policy, e-brochures, thank-you pages, testimonials

To suggest a topic, get in touch!

For more multifamily marketing help, connect with us at Resident360.

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Build-to-Rent (BTR) communities are booming—but marketing them like apartments is a fast way to miss the mark. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills break down exactly how BTR marketing differs, where teams get it wrong, and how to position these communities to attract the right renters. From branding and messaging to SEO, websites, lease-ups, and onsite tours, this episode is a full playbook for marketing BTR the smart way.

You'll learn:

• Why BTR is not "apartments with garages"—and how that lazy mindset kills performance
• Where BTR actually sits between apartment living and homeownership (and why it changes buyer psychology)
• Who BTR renters really are—and the biggest misconceptions marketers keep getting wrong
• Why copying apartment websites is the #1 BTR mistake (and what to do instead)
• How BTR branding must shift from amenities to lifestyle—privacy, space, autonomy, neighborhood
• How BTR websites should sell homes, not units—floor plans, layouts, and storytelling first
• The SEO tightrope: when to use "homes," when to use "apartments," and how to bridge the gap without confusing Google—or humans
• Which channels actually work for BTR (Google Ads, SEO, Zillow, Apartments.com—and when each makes sense)

To suggest a topic, get in touch!

For more multifamily marketing help, connect with us at Resident360.

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A new year is the perfect time to reset bad habits—and double down on what actually drives leasing results. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills kick off 2026 with five practical, no-BS marketing resolutions every multifamily team should commit to this year. These aren't fluffy goals—they're habits that directly impact lead conversion, occupancy, and long-term performance.

You'll learn:

• Why responding to every lead within 10 minutes (during business hours) is less about perfection—and more about building the right habit
• How faster response times directly impact tour scheduling and conversions
• Why quarterly website audits are non-negotiable—and what to actually look for beyond "it looks fine"
• How broken buttons, outdated photos, thin content, and mobile issues quietly kill leads
• Why "set-it-and-forget-it marketing" is one of the biggest performance killers in multifamily
• How to actively manage ILS listings, paid media, and budgets instead of letting them drift
• Why reviews and reputation are core marketing—not an afterthought
• How renters really read reviews (newest first, lowest first, and pattern hunting)
• Why AI-powered summaries make reputation management more critical than ever
• How ongoing review habits beat last-minute review scrambles every time
• Why stronger collaboration between marketing and onsite teams fixes more problems than more ad spend
• How silos create lead-quality arguments—and how communication fixes them
• Simple habits like site check-ins, shared reviews, and short calls that build trust fast

Whether you're an onsite manager, regional, or corporate marketer, this episode gives you a clear, realistic roadmap to start 2026 stronger—and avoid repeating the same mistakes.

To suggest a topic, get in touch!

For more multifamily marketing help, connect with us at Resident360.

Drop Us a Review If You Enjoyed the Episode!