Most property websites don't need a full redesign—they need a quick, strategic audit. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills break down a simple, repeatable 30-minute website audit every multifamily team should run to stop losing leads, fix hidden conversion killers, and improve the renter experience fast.

This isn't a "does it look pretty?" conversation. It's a nuts-and-bolts checklist that helps you validate what matters most: lead capture, tracking, accuracy, and usability.

You'll learn:

• Why a 30-minute website audit can prevent lost leads and wasted spend
• The 3 must-haves: call, schedule/contact, and view accurate pricing/availability
• How to test phone + form tracking (and confirm leads hit your CRM)
• The most common conversion killers: broken buttons, wrong info, dead links
• Why office hours, address pins, and social links need regular checks
• How outdated specials create confusion and hurt trust
• What to verify on floor plans + pricing (availability, layouts, waitlists)
• How to spot weak homepage messaging using the "billboard test"
• What to check on interactive maps (neighborhood + unit maps)
• Extra misses: fees, pet policy, e-brochures, thank-you pages, testimonials

To suggest a topic, get in touch!

For more multifamily marketing help, connect with us at Resident360.

Drop Us a Review If You Enjoyed the Episode!