What if billions of dollars in supply chain waste could become a new source of profitability while helping communities in need?

In this episode of The Momentum Flow, host Luis Solana sits down with Steve Robinson, Founder & CEO of The Supply Chain Project, to explore the concept of the Second Supply Chain, a new approach to connecting stranded commercial capacity with real humanitarian demand.

From empty truck miles and unused warehouse space to excess inventory and billions in retail returns, Steve challenges supply chain leaders to rethink how they measure asset utilization, profitability, and operational efficiency.

Drawing on his experience with organizations including Walmart, Starbucks, and One Network, Steve explains how AI, advanced technology, and smarter orchestration can help businesses unlock value from resources that would otherwise go to waste.

In this episode, you'll discover:

🔹 The Second Supply Chain: How unused commercial capacity can be matched with humanitarian demand to create economic and social value.

🔹 The Economics of Waste: Why excess inventory, empty miles, and unused assets represent opportunities to improve financial performance.

🔹 AI & Supply Chain Orchestration: How intelligent platforms can connect organizations, identify opportunities, and optimize resource allocation.

🔹 Profitability Through Sustainability: How strategic donations, waste reduction, and improved asset utilization can support stronger financial outcomes.

🔹 The Human Balance Sheet: Why Steve believes supply chain success should include measurable improvements in human well-being alongside traditional financial metrics.

🔹 The Future of Supply Chain Leadership: Why eliminating systemic waste is becoming a strategic responsibility for executives.

About Our Guest

Steve Robinson is an award-winning supply chain executive, Founder & CEO of The Supply Chain Project, and an investor and advisor in strategic technology and wellness. His experience includes leadership roles and work associated with Walmart, Starbucks, and One Network.

How do you build a supply chain capable of supporting 15,000 restaurants, managing billions of dollars in operations, and delivering consistent quality across different countries and cultures?

In this special Spanish-language episode of The Momentum Flow, host Luis Solana sits down with José Carlos “JC” González Méndez, former McDonald's executive, to explore the leadership, strategy, and supplier relationships behind one of the world's most recognizable business systems.

JC spent more than three decades at McDonald's, beginning as the company's first employee in Mexico, where he helped establish the supply network for its entry into the country. His career eventually took him into leadership roles across Mexico, Latin America, and North America, as well as global leadership at Ronald McDonald House Charities.

Together, Luis and JC explore how supply chains become strategic competitive advantages, why long-term relationships matter more than transactional purchasing, and how leaders balance operational excellence with innovation and change.

**In this episode, you'll discover:**
- How McDonald's built its supplier ecosystem in Mexico and scaled across international markets.
- Why supply chain strategy must be part of business strategy.
- How supplier trust, risk management, and cost predictability support growth.
- Why successful leaders must sometimes rethink their career paths to gain broader experience.
- How AI and technology are transforming supply chain decisions.
- Why organizational culture, integrity, and leadership remain difficult to replicate.

🎙️ Episode Language: Spanish | Idioma del episodio: Español

English subtitles are available for viewers who prefer to follow the conversation in English.

What comes after supply chain visibility?

In this episode of The Momentum Flow, Luis Solana sits down with Matt Elenjickal, CEO and Founder of FourKites, to explore the next evolution of supply chain technology: moving from seeing what is happening to helping drive the outcome.

Matt introduces the idea of Outcome-as-a-Service, a model that pushes technology beyond dashboards, alerts, and visibility toward greater accountability for real operational results. The conversation explores AI agents, automated action, shared accountability between technology providers and customers, and the value of preventing disruptions before they become tomorrow morning’s escalation.

They also dig into a fascinating challenge: how do you measure the value of something that never happened? A delay avoided, a shipment rerouted, a stockout prevented, or hours of firefighting eliminated can create enormous value, even when the win itself is almost invisible.

The conversation ultimately asks a bigger question for operators, technology leaders, and investors: as AI becomes more capable of acting on supply chain data, will the value of technology increasingly be measured by the outcomes it delivers rather than the tools it provides?

🎙️ The Momentum Flow with Luis Solana
Guest: Matt Elenjickal, CEO & Founder, FourKites
Episode: Beyond Visibility: The Rise of Outcome-as-a-Service

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