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The Modern Selling Podcast

The Modern Selling Podcast

De : Mario Martinez Jr
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 The Modern Selling podcast, hosted by Mario Martinez, Jr., is the go-to podcast for sales leaders, sales professionals, business owners, sales enablement leaders, and anyone responsible for generating revenue. Mario's guests are practitioners in the trenches, experts in their profession and influencers who are leveraging modern selling techniques to inspire you to create more sales conversations with your target buyer!©2016 All Rights Reserved. Vengreso Economie Management Management et direction
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  • Stop Hiring SDRs and Start Building Real Partner Ecosystems Instead with Keith Bossier | Ep. #314

    Stop Hiring SDRs and Start Building Real Partner Ecosystems Instead with Keith Bossier | Ep. #314
    Apr 16 2026
    Are you struggling with misaligned pricing strategies that leave money on the table? Many sales leaders find themselves caught between traditional seat-based models and what customers value. There's a better approach that can increase contract values by over 200% while simplifying your sales conversations. In this episode, Keith Bossier, VP of Sales at SDOCS, shares how his team transformed their entire pricing strategy from user-based to consumption-based models. His insights reveal practical steps for aligning pricing with genuine business outcomes that customers care about most. Keith breaks down the critical misalignments between marketing, sales, and customer success teams that drain revenue potential. He explains how removing traditional barriers—like eliminating SDRs entirely—can create more direct pathways to qualified prospects and accelerate deal cycles. Revenue Operations Framework for Growth Keith discusses implementing a comprehensive revenue operations program that aligns teams around shared goals. He shares how they restructured customer success roles to function more like account managers with implementation responsibilities, creating new revenue streams from existing accounts. The conversation explores building effective partner ecosystems without massive hiring sprees. Keith reveals how SDOCS signed over 50 new partners in 12 months by focusing on system integrators and technology partnerships that amplify reach efficiently. Learning from Sales Failures Keith opens up about a six-figure deal he lost early in his career—not because of product gaps, but because he failed to connect with the customer's real pain points. This experience shaped his entire approach to coaching sales teams, emphasizing empathy over feature presentations. He shares practical techniques for handling rejection and building team resilience. His approach focuses on understanding why deals don't close rather than simply pushing through objections, creating stronger connections with prospects. What You'll Learn: ● How to transition from seat-based to consumption-based pricing models ● Strategies for aligning marketing, sales, and customer success around revenue goals ● Methods for building partner ecosystems that expand reach without adding headcount ● Techniques for coaching teams to handle rejection and build resilience ● Why slowing down in discovery can actually accelerate your sales cycles Keith's approach demonstrates that successful sales isn't about perfecting your pitch—it's about genuinely understanding what keeps your customers awake at night and positioning your solution as the bridge to their desired outcomes. Key Moments of This Episode 00:01:46 - Introduction to Keith Bossier and SDOCSKeith Bossier, VP of Sales at SDOCS, introduces himself and explains how his company provides document automation and e-signature solutions that help businesses accelerate contract processes and revenue collection. 00:03:44 - Personal Journey: Overcoming Heart Surgery ChallengesKeith shares his inspiring personal story of surviving two open-heart surgeries and how he's thrived despite health challenges, even competing in triathlons and half-marathons. 00:06:28 - Pricing Strategies in Volatile Market ConditionsDiscussion of current economic uncertainty and how companies must adapt to pricing models. Keith explains the shift from user-based to consumption-based pricing at SDOCS, resulting in significant contract value increases. 00:13:43 - Aligning Marketing, Sales, and Customer Success TeamsKeith addresses common misalignments between departments and shares three key strategies: aligning revenue responsibilities, creating cross-functional accountability, and focusing on lead quality over quantity. 00:17:56 - Customer Success as Account Management with ImplementationExploration of how customer success teams can function more like account managers with revenue responsibilities, requiring sales-minded professionals rather than traditional support staff. 00:29:45 - Building Effective Partner Ecosystems for GrowthKeith discusses partner-led growth strategies, including working with system integrators and technology partners to expand reach efficiently without hiring additional full-time employees. 00:37:02 Learning from Sales Failures: The Power of EmpathyKeith shares a pivotal early career loss that taught him the importance of understanding customer pain points rather than just showcasing product features, shaping his coaching philosophy. 00:41:57 - Building Resilience: Handling Rejection in SalesStrategies for helping sales teams manage rejection, including debriefing losses, celebrating progress milestones, and maintaining emotional equilibrium through the ups and downs of sales cycles. About Keith Bossier Keith Bossier has 20 years of experience in driving revenue growth and optimizing sales operations with a proven track record in ...
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    48 min
  • Why Your Best Sales Reps Quit and How to Prevent It with Edward Allen | Ep. #313

    Why Your Best Sales Reps Quit and How to Prevent It with Edward Allen | Ep. #313
    Feb 27 2026
    Building a successful sales career isn't just about hitting quotas—it's about intentional career planning, fostering creativity, and creating environments where talent can flourish. Too many organizations focus solely on product training while neglecting the human element that drives revenue growth. In this conversation with Edward Allen, Chief Revenue Officer at Measurabl, we explore how strategic career development and creative thinking can transform both individual trajectories and organizational performance. Edward shares insights from his 30-year journey through financial services and technology, revealing how simple yet structured approaches to talent development can reduce attrition and accelerate growth. The Power of Structured Career Conversations Edward discusses his quarterly career development framework—a departure from traditional annual reviews that often come too late. These conversations focus on understanding what employees truly want to do, what they don't enjoy, and exploring possibilities they may not even know exist within the organization. Creating Roles That Don't Exist One of the most compelling aspects of our discussion centers on encouraging team members to pitch entirely new roles. Edward shares his own experience of giving up a $400 million book of business to create a new position that ultimately quadrupled revenue for underperforming divisions. Revenue Hackathons and Cross-Functional Innovation We explore how bringing together diverse perspectives—from finance to legal to frontline sales reps—can solve complex business challenges in unexpected ways. Edward explains how cognitive diversity becomes an accelerant for innovation when you create the right forum for ideas to emerge. Here's what you can expect to gain from this episode: · A framework for conducting meaningful quarterly career development conversations that reduce surprise departures · Strategies for identifying and developing hidden internal talent through cross-functional moves · Methods for ensuring junior team members' voices are heard and valued in revenue planning · The importance of portable skills training that benefits both current performance and future career growth · How to structure feedback systems that encourage innovation from the bottom up Edward's approach challenges conventional hierarchical thinking and demonstrates how investing in people development directly correlates to revenue outcomes. Whether you're managing a small team or leading a large organization, these principles can help you build a culture where creativity thrives and careers flourish. Key Moments of This Episode 00:00:52 - Introduction to Edward Allen and Measurabl Mario introduces Edward Allen, Chief Revenue Officer of Measurabl, a sustainability data and technology company. Edward shares his 30-year career journey from Goldman Sachs to leading revenue teams, highlighting his transition from financial services to fintech and his current role at Measurabl. 00:04:23 - From Acting Dreams to Sales Success Edward reveals his unexpected career path, sharing how he initially pursued acting at the American Academy of Dramatic Arts before pivoting to Goldman Sachs. This personal story demonstrates the importance of taking risks and finding your true calling in professional development. 00:06:48 - Building Structured Career Development Systems Edward discusses implementing quarterly career development conversations with direct reports, moving beyond traditional annual reviews. He emphasizes asking "how do you like your job?" and creating formal processes to understand employee aspirations and reduce regrettable attrition. 00:14:00 - Investing in Portable Skills Training The conversation shifts to training philosophy, with Edward advocating for soft skills development over product training. He shares examples of negotiation training, social psychology, and certification programs that employees can take anywhere, creating value for both current and future roles. 00:20:35 - Creating Accountability for Career Development Edward explains how to systematize career development through metrics and KPIs, including personal development goals, manager scorecards, and tracking regrettable attrition. He emphasizes making career growth visible and celebrated within the organization to drive engagement and retention. 00:32:22 - Unlocking Hidden Internal Talent Discussion focuses on cross-functional moves and international opportunities. Edward advocates for 60-day internal job postings before external searches, sharing examples of unexpected internal candidates who became successful in new roles across different geographies and functions. 00:35:58 - Running Revenue Hackathons for Innovation Edward explains the concept of revenue hackathons, bringing together diverse teams including finance, legal, and sales operations to solve business ...
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    58 min
  • Why Your Marketing Metrics Mean Nothing If Sales Isn't Hitting Numbers with Scott Logan | Ep. #312

    Why Your Marketing Metrics Mean Nothing If Sales Isn't Hitting Numbers with Scott Logan | Ep. #312
    Jan 16 2026
    Are your marketing efforts creating a real pipeline or just impressive-looking metrics that don't translate to revenue? Too many marketing teams celebrate vanity metrics while sales teams struggle to hit their numbers. There's a disconnect that's costing companies serious money. In this conversation with Scott Logan, Chief Marketing Officer at AmplifAI, we explore a radical approach to marketing that puts sales success at the center of everything. Scott brings a unique perspective, having started as a sales rep before moving into marketing operations, giving him firsthand experience on both sides of the revenue equation. The Revenue-First Marketing Philosophy Scott challenges the traditional marketing mindset with a bold statement: marketing's only purpose is to help sales sell more. This isn't about diminishing marketing's value—it's about aligning every marketing activity with measurable business outcomes that matter. We discuss why marketing teams should share the same dashboards, filters, and success metrics as sales teams. When marketing and sales are looking at different definitions of success, you create organizational friction that slows down deals and confuses buyers. Breaking Through the Noise with Strategic Creativity Forget cookie-cutter marketing playbooks. Scott shares compelling examples of how creative thinking beats big budgets every time. From a $500 billboard strategy that outperformed million-dollar campaigns to trade show tactics that generated equal engagement with a fraction of the staff, these stories prove that strategic thinking trumps traditional approaches. The key insight? Your competitors are following the same best practices you are. To stand out, you need to think differently about how you create awareness and engage prospects. AI-Powered Marketing That Actually Works We explore practical applications of AI in marketing that go beyond content generation. Scott explains how his team uses AI to analyze competitor landscapes, extract insights from sales calls, and turn complex survey data into actionable intelligence - all in minutes rather than weeks. One particularly interesting case study involves a summer intern who completed what should have been a three-week manual project in just one day using AI, demonstrating the productivity gains available to teams willing to embrace these tools strategically. The Compensation Alignment Game-Changer Here's where Scott gets controversial: every marketing role should have compensation tied directly to sales quota achievement. Not just at the leadership level, but down to individual contributors working on specific campaigns or content pieces. This alignment creates a fundamental shift in how marketing teams think about their work. When your bonus depends on the sales team hitting their numbers, every campaign decision gets filtered through a different lens. Here's what you'll gain from this conversation: 1. A framework for aligning marketing metrics with actual revenue outcomes 2. Creative strategies for maximizing brand impact without massive budgets 3. Practical AI applications that save time and improve marketing effectiveness 4. The case for tying marketing compensation directly to sales success 5. Methods for building genuine partnership between marketing and sales teams Scott's approach challenges conventional wisdom about marketing's role in B2B organizations. His emphasis on sales enablement, creative problem-solving, and revenue accountability offers a roadmap for marketing teams ready to prove their impact on the bottom line. Key Moments of This Episode 00:00:00 - Marketing and Sales Alignment: The Foundation for Revenue Success Scott Logan introduces the critical concept that marketing, sales, and channel teams must align to one unified revenue number, with compensation tied to actual sales quota achievement rather than vanity metrics. 00:01:37 - Meet Scott Logan: From Sales Rep to CMO at AmplifAI Scott shares his journey from 2007 sales rep to CMO, including early marketing operations experience when SDRs didn't exist, and introduces AmplifAI's AI-powered CX performance management platform. 00:04:08 - Bowling Championships and Pet Lions: Getting Personal with Scott Scott reveals his unexpected talent as a two-time state bowling champion and shares his grandfather's fascinating story of owning exotic pets including a lion in the 1930s. 00:06:00 - Marketing's True Purpose: Helping Sales Sell More Scott explains why marketing's sole purpose should be enabling sales success, emphasizing the need for sales team involvement in every step from content planning to campaign execution and feedback loops. 00:11:12 - Revenue Accountability: Why Marketing Must Own Sales Targets Scott advocates for marketing teams having joint ownership of revenue targets with bonuses tied to closed deals, introducing AmplifAI's "money team" approach where all go-to-market leaders share unified success ...
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    45 min
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