In this episode of the 15 Minute Masterclass, Jo interviews Rachel Carvell-Spedding, Founder and CEO of Navygrey, a B Corp certified clothing brand specialising in high-quality knitwear. Rachel shares three critical strategies for building brand loyalty, community, and trust: 'Tell the truth,' 'Make people feel something,' and 'Keep showing up.'

She underscores the importance of radical transparency, emotional connection, and consistency in business. Rachel also discusses her experiences in running Navygrey, the challenges faced, and how these principles have guided her brand's success. Tune in to hear her invaluable insights and personal anecdotes.

00:00 Introduction to the 15 Minute Masterclass

00:18 Meet Rachel Carvell-Spedding: Building Brand Loyalty

01:13 First Key to Success: Tell the Truth

06:34 Second Key to Success: Make People Feel Something

09:05 Third Key to Success: Show Up Consistently

14:30 Summary and Closing Remarks

16:34 Final Thoughts and Call to Action

You can follow Navygrey on Instagram @navygrey.co

Or head to their website: https://navygrey.co/

Support the show

Edited and produced by Jo Glynn-Smith 2025.
Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BX
For bookings: eightworks@eightclub.co.uk

Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change.

Instagram @jojoglynnsmith and @themidlifeentrepreneur

Contact: enquiries@joglynnsmith.com
www.joglynnsmith.com

MUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.io
PHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com

Join Jo on The Midlife Entrepreneur Podcast as she converses with Helen Hopkins, also known as the Mealtime Maverick. Helen, a batch cooking specialist, wellness coach, and author with a massive online following, shares her entrepreneurial journey from going viral on Instagram in 2024 to publishing her first book, Mix and Match Batch. Helen discusses the pressures and rewards of her newfound fame, the impact of her personal struggles, and how she efficiently manages her thriving business with the help of her husband. Listen to Helen’s approach to balancing creativity with business strategy, and find out her top three investments, two regrets, and who she thanks for her success.

00:00 Welcome to The Midlife Entrepreneur Podcast

00:54 Introducing Helen Hopkins: The Mealtime Maverick

02:04 Going Viral on Instagram: The Journey

03:15 The Challenges and Realities of Viral Fame

04:47 DM Automation: Managing the Influx

12:11 Balancing Personal Life and Business

16:03 Creating the Mix and Match Batch Cookbook

27:00 Balancing Family Meals

28:20 The Business Evolution

28:41 Membership and Income Streams

29:08 Affiliate Marketing Insights

30:10 The Role of Community

32:40 Working with a Partner

37:46 Future Aspirations

41:35 Reflecting on Success and Challenges

51:41 Closing Thoughts and Tips

You can follow Helen at:

Instagram @mealtime.maverick

https://mealtimemaverick.com/

Her new book ‘Mix and Match Batch’ is available to order on Amazon now.

Support the show

Edited and produced by Jo Glynn-Smith 2025.
Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BX
For bookings: eightworks@eightclub.co.uk

Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change.

Instagram @jojoglynnsmith and @themidlifeentrepreneur

Contact: enquiries@joglynnsmith.com
www.joglynnsmith.com

MUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.io
PHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com

In this episode of the 15 Minute Masterclass, Jo is joined by Helen Brocklebank, CEO of Walpole, for an insightful discussion on elevating networking skills. Helen breaks down the common misconceptions about networking and emphasizes the importance of shifting your mindset from 'networking' to 'connecting.' She shares practical tips including going in with an open mindset, being curious and asking open-ended questions, curating a meaningful network, and showing up consistently. Helen advocates for a generous approach to connecting people and stresses the long-term value of meaningful conversations over transactional meetings. Tune in for actionable advice on becoming a more effective and genuine networker.

00:00 Introduction to the 15 Minute Masterclass

00:43 Debunking Networking Myths

01:36 Mindset Shift: From Networking to Connecting

02:14 Practical Tips for Making Connections

06:46 Curating and Maintaining Your Network

14:34 The Importance of Showing Up

16:28 Conclusion and Key Takeaways

17:51 Closing Remarks and Call to Action

Helen Brocklebank is the CEO of Walpole, the official sector body for the UK’s £81bn luxury sector. Their work promotes, protects and develops the business of British luxury. https://www.thewalpole.co.uk/

Support the show

Edited and produced by Jo Glynn-Smith 2025.
Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BX
For bookings: eightworks@eightclub.co.uk

Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change.

Instagram @jojoglynnsmith and @themidlifeentrepreneur

Contact: enquiries@joglynnsmith.com
www.joglynnsmith.com

MUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.io
PHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com