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 Hosted by journalist Pete Pachal, The Media Copilot is a weekly conversation with smart people on how AI is changing media, journalism, and the news.AnyWho Media LLC Economie
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  • The Real Battle in AI Isn’t Capability. It’s Trust.

    The Real Battle in AI Isn’t Capability. It’s Trust.
    Apr 9 2026
    Why the future of generative media may hinge on who owns the data and who gets paid for it.Generative AI can now create high-quality images and videos in seconds. But as the technology accelerates, a more fundamental question is emerging:Can AI-generated media ever be trusted at scale?In this episode of The Media Copilot, Pete Pachal speaks with Dr. Yair Adato, founder and CEO of Bria, about a growing divide in the AI ecosystem. On one side are models trained on vast, scraped datasets. On the other are systems built around licensed data, attribution, and control.At stake is not just quality, but ownership, accountability, and the future economics of creativity.Why This MattersThe generative AI boom has largely focused on what these models can do. Less attention has been paid to how they are built and who benefits.As brands, media companies, and enterprises begin to integrate AI into real workflows, concerns around copyright, likeness rights, deepfakes, and data ownership are no longer theoretical. They are operational risks.This conversation reframes the debate:The future of AI may depend less on better models and more on building systems that businesses can actually trust.What We Cover • Why “brand-safe” AI is becoming a business requirement, not a feature • The case for licensed data and a new attribution-driven data economy • How generative AI could reshape ownership and compensation for creators • Why visual AI presents higher stakes than text models • The limits of current models and the push toward greater control and transparency • How enterprises are integrating AI into real production workflows • The tension between automation and creativity in media and storytelling • Why AI will handle the “average” and humans will still define what is exceptionalNotable Insight“This is by far the most advanced technology humanity has created,” says Dr. Adato. “…and it took six years, not fifty.”About the 👤 Guest LinkedIn: linkedin.com/in/yair-adato-4936b236 Americans for Ben-Gurion University featurehttps://americansforbgu.org/generative-ai/Bria (official site) https://bria.aiBria AI LinkedIn: https://www.linkedin.com/company/briaai Bria AI Instagram: https://www.instagram.com/bria.aiBria AI Facebook: https://www.facebook.com/BriaAIAbout the show: To explore more conversations like this and see what’s new, visit the freshly updated Media Copilot website at mediacopilot.ai. You’ll find new episodes, expanded resources, and tools designed for journalists, communicators, and media leaders navigating the fast-changing world of AI. It’s the home base for everything Media Copilot and it’s just getting started.Enjoyed this episode?Subscribe to The Media Copilot on Substack, Apple Podcasts, Spotify, or your favorite app. On YouTube? Tap the Like button and Subscribe to the YouTube channel.For more AI tools and resources built for media professionals, visit MediaCopilot.ai.Produced by Pete Pachal and Executive Producer Michele MussoEdited by the Musso Media Team Music: “Favorite” by Alexander Nakarada, licensed under CC BY 4.0All rights reserved. © AnyWho Media 2026
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    37 min
  • Can You Certify Good AI use? This Organization Thinks So

    Can You Certify Good AI use? This Organization Thinks So
    Mar 26 2026

    AI is transforming how media is created, but it’s also raising a bigger question: can you trust what you’re seeing?

    In this episode of The Media Copilot, Pete Pachal sits down with Richard Murphy, CEO of the Alliance for Audited Media, to break down the rise of ethical AI certification and what it means for publishers, advertisers, and audiences.

    They explore how AI is reshaping content creation, where trust is breaking down, and why new standards around transparency, disclosure, and human oversight are becoming essential.

    As AI becomes embedded across the entire media ecosystem, one thing is clear: the future of media depends on trust.


    Key takeaways

    • Trust is the real battleground: AI’s biggest risk to media is not capability, it is credibility

    • Disclosure is evolving: The focus is shifting from “was AI used” to “was the audience misled”

    • Standards are coming fast: Industry-led frameworks may shape the future before regulation does

    • AI is everywhere in the workflow: From ideation to distribution, not just content creation

    • Human oversight is non-negotiable: Fully autonomous content without review is a red flag

    • Certification could become a signal: A visible marker of credibility for audiences and partners


    About the 👤 Guest

    LinkedIn (Personal Profile):

    https://www.linkedin.com/in/rmurphy01

    AAM Leadership Bio: https://auditedmedia.com/about/leadership

    Alliance for Audited Media): https://auditedmedia.com

    Digital Content Next (Articles): https://digitalcontentnext.org/blog/author/richmurphy/


    Enjoyed this episode?

    Subscribe to The Media Copilot on Substack, Apple Podcasts, Spotify, or your favorite app. On YouTube? Tap the Like button and Subscribe to the YouTube channel.

    For more AI tools and resources built for media professionals, visit MediaCopilot.ai.

    Produced by Pete Pachal and Executive Producer Michele MussoEdited by the Musso Media Team

    Music: “Favorite” by Alexander Nakarada, licensed under CC BY 4.0

    All rights reserved. © AnyWho Media 2026


    About the show: To explore more conversations like this and see what’s new, visit the freshly updated Media Copilot website at mediacopilot.ai. You’ll find new episodes, expanded resources, and tools designed for journalists, communicators, and media leaders navigating the fast-changing world of AI. It’s the home base for everything Media Copilot and it’s just getting started.
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    46 min
  • When AI changes discovery, who still gets paid?

    When AI changes discovery, who still gets paid?
    Mar 19 2026

    AI is reshaping how people search, shop, and consume information and that shift is starting to challenge the business models that have supported media for decades.

    In this episode of The Media Copilot, host Pete Pachal sits down with Colin Jeavons, Founder and Chairman of Nomix Group, to explore what happens when AI becomes the middle layer between publishers and their audiences.

    From the collapse of traditional ad economics to the rising value of trust, this conversation breaks down how discovery is evolving, why some publishers may struggle to adapt, and where new opportunities are emerging across commerce, subscriptions, and AI-driven experiences.

    What we cover

    • How AI is changing search, discovery, and media economics

    • Why CPM-based advertising is under pressure

    • The growing importance of trust in content

    • The future of subscriptions and micropayments

    • How commerce and AI shopping may evolve

    • What publishers need to rethink right now

    Takeaways

    The old web rewarded volume. The next era may reward credibility.
    In Jeavons’ view, AI is speeding up a market correction that was already underway. Publishers built around commodity content and low value ad impressions face increasing risk. But organizations that create trusted reporting, specialized expertise, or high intent commerce content may still have a path forward.

    The future, he suggests, will not be defined by whether AI destroys publishing. It will be defined by which publishers learn how to operate in a world where attention is filtered through intelligent systems, trust carries a premium, and audiences are willing to pay for what feels indispensable.


    About the 👤 Guest
    🔗 Colin Jeavons LinkedIn: https://www.linkedin.com/in/colinjeavons/

    🔗 Nomix Group

    Website: https://nomix.group

    LinkedIn: https://www.linkedin.com/company/nomix-group/


    About the show: To explore more conversations like this and see what’s new, visit the freshly updated Media Copilot website at mediacopilot.ai. You’ll find new episodes, expanded resources, and tools designed for journalists, communicators, and media leaders navigating the fast-changing world of AI. It’s the home base for everything Media Copilot and it’s just getting started.

    Enjoyed this episode?

    Subscribe to The Media Copilot on Substack, Apple Podcasts, Spotify, or your favorite app. On YouTube? Tap the Like button and Subscribe to the YouTube channel.

    For more AI tools and resources built for media professionals, visit MediaCopilot.ai.

    Produced by Pete Pachal and Executive Producer Michele MussoEdited by the Musso Media Team

    Music: “Favorite” by Alexander Nakarada, licensed under CC BY 4.0

    All rights reserved. © AnyWho Media 2026
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    50 min
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