Even if you hand a client a perfect ad account with all adspend in KPI, there's going to be depreciation. Media Buyers are jugglers who take into account Audience saturation, ad fatigue, budget, and creative. But different data sets illuminate different issues within the ad account, so understanding what they each say is detrimental to the juggling act. In this episode I go over the most important metrics I look at to tell if an account is succeeding - or needs a funnel refresh.

Mark Zuckerberg - CEO of Meta - has a strong platform and a mismanaged agenda. There's so much potential in this colossal tech giant's pocket, and in this episode, I go into detail on how (from a marketer's perspective) the platform can be changed for the better. A CRM for content creators, a simplified interface, and a timeline-sorting filter are some of the ways Meta/Facebook can improve!

Is your product or service worth the money? That is what your customers and clients are asking. The perception behind this is that a cost-saving price point will be a strong value proposition for your potential customers. I'm here to say, that is incorrect. A strong brand and service will provide quality over price, and will be WELL worth the amount spent. This episode is for Agency Owners and Freelancers who are setting their prices - you may be selling yourself short. If you have terrible clients that breathe down your neck, your client's perception of your value may be low. They may not trust your work, or they may have little respect for the amount of work it takes to complete your job. The solution? Add Zeros. Then prove it.