Épisodes

  • #16: The Secret Sauce to Business Success
    Nov 30 2024

    📩 Are you ready to unlock the power of email marketing? This week on The Marketing Mindset, we’re diving deep into why email is still the MVP of marketing tools. 💼


    Here’s what’s waiting for you:

    ✨ How email marketing delivers an unbeatable R44 return for every R1 spent.

    ✨ The secret to building and nurturing an email list that drives results.

    ✨ Why high-value attention is the key to growing your business—and how to get it.

    Say goodbye to battling social media algorithms and hello to direct, personal, and effective marketing that works! 🚀


    👉 Listen now to learn how to craft emails your audience actually loves and grow your business with ease.


    ⭐ Don’t forget to follow and share this episode with fellow entrepreneurs!

    #TheMarketingMindset #EmailMarketing #SmallBusinessTips


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    14 min
  • #15: The Power of Storytelling in Marketing
    Nov 12 2024

    🎙️ The Power of Storytelling in Marketing with Minkie

    Discover why storytelling is the secret sauce of successful marketing in this engaging episode! Join Minkie as she breaks down her practical STORY framework and shares real-world examples of how authentic storytelling can transform your business.


    From doubling sales at a local coffee shop to creating a three-month waitlist for a fitness trainer, learn how simple, genuine stories can create lasting connections with your audience.

    In this episode, you'll learn:


    Whether you're a marketing pro or just starting out, this episode gives you actionable strategies to harness the power of storytelling in your business.


    Come along as Minkie shows you how to turn everyday moments into marketing gold!


    Contact me at minkie@thesuccessacademy.co.za

    #MarketingTips #Storytelling #BusinessGrowth #PersonalBranding

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    7 min
  • #14: The Power of Personal Branding-How to Build and Market You!
    Oct 29 2024

    Excited to have you here for a powerful episode of The Marketing Mindset! Today, we’re talking all things personal branding and why it matters.

    Whether you're just starting or refining your online presence, personal branding is about showcasing the real you—your story, values, and strengths.

    In this episode, we cover:

    ✅ Defining your unique story

    ✅ Showing up consistently and authentically

    ✅ Tips to share your expertise and stand out

    Plus, we dive into some inspiring case studies, like how Marie Forleo and Gary Vee built their brands by just being themselves. 🚀 Building a brand isn’t about perfection; it’s about connection.

    Tune in and start building the most authentic version of you! 🌟

    #TheMarketingMindset #PersonalBranding #BeAuthentic #MarketingTips #GrowYourBrand

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    10 min
  • #13: The Psychology Behind Convincing Marketing
    Oct 29 2024

    Today, we're diving into the magic of psychology in marketing. 🧠 Ever wonder why certain ads or messages just click and have you pressing that “buy” button? Spoiler: it's not magic, it's psychology!

    In Episode 13, we'll uncover five powerful principles behind persuasive marketing, including:

    ✅ Reciprocity – Give value, and people will feel inspired to give back.

    ✅ Scarcity – When something’s limited, it becomes irresistible.

    ✅ Social Proof – Because we trust what others trust!

    ✅ Authority – Experts make us listen.

    ✅ Commitment – Little “yeses” lead to big connections.

    Whether you're just starting out or fine-tuning your strategy, these tips will help you connect with your audience in a real, valuable way. Ready to make your marketing meaningful? Tune in now! 🙌

    #MarketingMindset #PersuasiveMarketing #PsychologyInMarketing #MarketingTips #GrowYourBrand

    www.minkiedutoit.com

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    9 min
  • #12: The Key to Building an Authentic Brand
    Oct 26 2024

    Today on The Marketing Mindset, we’re uncovering the power behind finding your why—that core purpose that can elevate your brand beyond just products and services.

    Think about it: imagine two coffee shops. One has all the latest gadgets, but the other, though simple, feels like a place where the owner genuinely cares about bringing people together. That’s the power of a purpose-driven brand. 💡

    In this episode, we dive deep into Simon Sinek's 'Golden Circle' concept: why, how, and what. Most businesses start from the outside, focusing on what they do, then how they do it. But when you lead with why, you attract people who share your beliefs, not just customers but advocates. 🎉

    So, what’s your why? Is it to inspire confidence, promote sustainability, or maybe, build a community? Tune in today as we explore how finding and sharing your why can turn customers into loyal fans. 🌱

    Catch the episode now and start building a brand that truly resonates!

    #MarketingMindset #FindYourWhy #AuthenticBrand #GoldenCircle #BrandPurpose #simonsinek


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    7 min
  • #11: 6 Principles I Wish I Knew When I Started
    Oct 25 2024

    Ever wish you could rewind and skip the rookie mistakes? In this episode, I’m sharing six game-changing marketing principles I wish I’d known from day one!

    From the power of showing up consistently to the magic of keeping it simple, these lessons transformed my approach—and they can do the same for you.

    Tune in for real-world insights on building authentic connections, focusing on the right audience, and measuring what truly matters.

    Get ready to level up your marketing mindset! 🎧


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    7 min
  • #10: How to Get Your Message Clear (with 5 Tips to Nail It)
    Oct 25 2024

    Is your message getting lost in the noise? In today’s episode, I’m sharing 5 must-know tips to sharpen your message so your audience gets it—fast!

    From keeping it simple and relatable to using visuals that pop, we’ll break down how to make your message resonate. Whether it’s an email, social media post, or campaign, clarity is key!

    Tune in, streamline your message, and make your words work for you. Ready to take the confusion out of communication? Let’s dive in!


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    9 min
  • #09: Email Magic: How to Send the Perfect Message Every Time!
    Oct 3 2024

    In this episode of The Marketing Mindset, Minkie dives into the world of email marketing, sharing how to craft emails that truly connect with your audience.

    Learn the power of email segmentation, why personalized messages boost engagement, and get practical tips to make every email you send feel like it’s made just for your customer.

    If you want to improve your email game and drive better results, this episode is for you! Tune in for actionable insights and examples to take your email marketing to the next level.


    Contact me at minkie@minkiedutoit.com


    #EmailMarketing #MarketingMindset #Podcast

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    10 min