Since our last podcast, the hype around chatbots has been growing with Microsoft and Google drawing up the battle lines with plans to integrate AI into their search algorithms.

There is no doubt that AI could prove a game changer for search. Rather than the list of urls we're used to seeing, AI could to provide information in a more natural way, presenting both opportunities and challenges for those looking to promote their businesses via search.

In this podcast we discuss what impact is this going to have on traditional Search marketing. We also consider how we think it's all going to ultimately unfold?

Recently, OpenAI launched a new version of their ChatGPT bot that can allegedly generate natural content.

As Marketers are always looking for an edge using automation, it obviously generated some interest. As well as a number of questions!

How good can the results be? Can it be useful as a starting point for writing? And what about the ethics?

Whilst we discuss this and more in our latest podcast, we also decided to test it out on our blog. You will find the results here.

I recently read an article advocating the "Renting of Christmas" - Nowadays, you can rent anything!

It started with Software as a Service. Now you can buy pretty much anything as a service. But should you?

The decision on whether you should head down that path is not always an easy one and depends on many factors. Whilst accessing something on a simple monthly subscription may seem attractive, it can become expensive, and usually comes with strings attached.

In this episode of Marketing Matters we discuss whether it better to invest in capabilities in house or to 'rent them for a fee whenever you need them?

Yes, you can have everything as a service, and suppliers would certainly like you to, but is it the right way to go?