Lead magnets are a crucial aspect of your businesses website to collect potential customers information. Majority of people aren't ready to buy today, so if you collect their information now, you'll be able to stay top-of-mind and build that like, know, and trust factor with them, so when they are ready to buy, they will buy from you.

Different lead magnets that you can implement on your website and in your business:

• Guides
• Checklists
• First order discount
• Refer a friend
• Case studies
• Bonus Packs
• Workbooks
• Cheatsheets
• Templates

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Here we are with another case study on a Super Bowl commercial. This time around was Coinbase's QR code bouncing between the screen. This marketing campaign revolved around finding your target audience and placing an ad that will draw their attention in and make them take action.

They knew who their target audience was - millennials and potentially Gen Z - they used messaging in their ad that they would understand and connect with and they placed their ad directly in front of them.

Consider these steps when you are working on your marketing campaign.

Coinbase Super Bowl Commercial

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Over the last few years, there has been a big push to promote feminine men and that it's alright to show this side. They are trying to create a less masculine male.

Although there are several different theories out there why this may be happening, on a run, I had this thought in terms of marketing and business why they may be pushing this narrative.

In this episode, we dive into the possibilities as to why they would try to create a feminine male and how it would create more revenue for their business.

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