If you’ve ever struggled to make a traditionally boring industry feel compelling without losing credibility, this episode is for you.

In this episode of The Marketing Intervention, Jacinta answers a question from Sam, owner of a boutique accounting firm in Portland.

Sam works with freelancers and small business owners who love his team once they hire them, but his marketing falls flat. Every accounting firm uses the same language. Trustworthy. Reliable. Experienced. None of it sets him apart. Sam wants to stand out, attract more of the right clients, and show personality without sounding unprofessional or gimmicky.

Jacinta breaks down why accounting marketing so often blends into the background and what actually makes an accounting firm feel different. This episode helps service based founders understand what clients truly respond to and how to create a marketing strategy that feels human, relevant, and unmistakably your own.

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If you work in marketing and feel like the ground is shifting under your feet, this episode is for you.

In this episode of The Marketing Intervention, Jacinta answers a question from a listener who is watching teams shrink, roles disappear, and AI tools take over work that used to be handled by people.

Job listings feel impossible. Expectations keep rising. And everywhere you look, there is a growing sense that the rules of marketing careers are changing faster than anyone will admit.

The question is simple, but uncomfortable: is marketing still a viable career, or is AI quietly replacing it?

Jacinta unpacks what is actually happening behind the scenes, why some roles are disappearing while others are becoming more valuable, and what this moment really means for anyone building a career in marketing right now.

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Have a question you’d like Jacinta to feature on the show? Submit it ➝ Here

Need a Marketing Intervention?

The Marketing Intervention is a one-on-one strategy session designed for founders who need direct, expert guidance on where their marketing is falling short and how to fix it. Learn more & book your session ➝ Here

Explore more episodes and resources at ➝ www.themarketingintervention.com

If you have the expertise and the results but still feel invisible in an industry that runs on insider networks, this episode is for you.

In this episode of The Marketing Intervention, Jacinta answers a question from Clarissa, a nonprofit consultant who has helped organizations secure transformational funding, including a recent two million dollar grant. Despite delivering outcomes that change lives, she feels stuck. The nonprofit world seems to operate behind closed doors, driven by referrals, insider circles, and slow moving trust cycles. Clarissa wants to grow without underpricing herself or resorting to tactics that feel salesy or misaligned with mission driven work.

Jacinta breaks down why referral based industries feel so hard to break into and what consultants can do to build visibility when they are not part of the established inner circle. This episode helps experts translate quiet behind the scenes wins into authority building opportunities that attract the right organizations.

Submit Your Question

Have a question you’d like Jacinta to feature on the show? Submit it ➝ Here

Need a Marketing Intervention?

The Marketing Intervention is a one-on-one strategy session designed for founders who need direct, expert guidance on where their marketing is falling short and how to fix it. Learn more & book your session ➝ Here

Explore more episodes and resources at ➝ www.themarketingintervention.com