If you’ve ever struggled to make a traditionally boring industry feel compelling without losing credibility, this episode is for you.

In this episode of The Marketing Intervention, Jacinta answers a question from Sam, owner of a boutique accounting firm in Portland.

Sam works with freelancers and small business owners who love his team once they hire them, but his marketing falls flat. Every accounting firm uses the same language. Trustworthy. Reliable. Experienced. None of it sets him apart. Sam wants to stand out, attract more of the right clients, and show personality without sounding unprofessional or gimmicky.

Jacinta breaks down why accounting marketing so often blends into the background and what actually makes an accounting firm feel different. This episode helps service based founders understand what clients truly respond to and how to create a marketing strategy that feels human, relevant, and unmistakably your own.

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