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The Marketing Backstage

The Marketing Backstage

De : Andrei
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Forget the polished case studies and the viral success stories. Marketing Unfiltered takes you into the engine room of real campaigns. Each week, we strip away the jargon to reveal the messy, complex, and brilliant reality of building a brand. We discuss the budget fights, the failed A/B tests, and the late-night pivots that actually drive growth. If you want to know how the sausage is really made, you’re in the right place

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  • From Pilot Purgatory to Agentic Reality

    From Pilot Purgatory to Agentic Reality
    Feb 1 2026

    By 2026, **Customer Value Management (CVM), base management, and Customer Relationship Management (CRM)** will have shifted from purely operational tasks to strategic imperatives centered on trust, authenticity, and "mastering the basics" while deploying advanced AI.

    In a landscape defined by volatility and fragmented customer journeys, marketing leaders are returning to fundamentals: building strong brands as anchors of trust while using technology to prove measurable impact.
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    14 min
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