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The MEDIA PROS Show

The MEDIA PROS Show

De : Dr. David Geier
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 Orthopedic surgeon and media medical expert Dr. David Geier gives you quick, simple tips to grow your business through TV, radio, podcast, magazine, newspaper, and online interviews and appearances – and how to shine in those media appearances.© Dr. David Geier Enterprises, LLC Art Economie Marketing et ventes
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    • 33. How to get more media interviews and get better at them

      33. How to get more media interviews and get better at them
      Oct 4 2021
      Welcome to The Media PROS Show, the show that gives you quick, simple tips to grow your business by serving as an expert on your topic in the media. Learn how to get all the TV, radio, podcast, magazine, newspaper, and online interviews and appearances you want - and how to shine in those media appearances. I'm Dr. David Geier, orthopedic surgeon, sports medicine specialist, and media health and wellness expert. Now 33 episodes into this show, we have talked a lot about how to get more interviews to get your potential clients', customers', or patients' attention and how to be great in those interviews so they become your actual clients. customers, or patients. I feel like this is a good time to take a break and let you focus on implementing the tips I've offered you in these 33 shows. Don't get me wrong. I have tons of tips and strategies that can help you get more and more media to boost your business or practice. In fact, I haven't even used any of the modules of my coaching program as tips on this show. And my MEDIA PROS coaching program is 12 one-hour modules filled with strategies and action steps. And I haven't used any of it here. Plus, I have a list of tips, probably 50 or 60 tips long, that I can discuss if or when I resume this show. But don't think I'm abandoning you. You have all the media tips and advice in these episodes. But I need to focus on my media work and my live show on social media, and my practice honestly. And yes, I'm still taking on coaching clients who want to become MEDIA PROS. And who knows, maybe I'll resume these shows more in the coming weeks and months. After all, I want more experts in all kinds of fields who can explain complex topics in ways that the average person can understand. I want experts who want to help people in some way in their lives, and doing that on TV, or radio or podcasts, or newspaper, magazine, or online interviews is a great way to do that. Now please remember, that just like my website, my coaching and everywhere else, that I am not giving business, financial, legal, medical or any other kind of advice here. Talk to a professional for advice specific to your situation. If you want to learn more...if you want more customers, more clients, more patients, you want to make more money, you want to be recognized as THE expert in your industry, or you even want people you don't even know to come up to you at the gym or in the grocery store, thanking you for helping them, I can help you become a Media PRO. Sign up for a FREE 30-minute media strategy session with me. We will see where you are and what you're trying to achieve in your business, and then plan some strategies for you to get more media interviews and appearances to achieve all those goals and far more. Also, pick up my FREE eBook - The Media PROS Interview Checklist, offering you a handy reference full of tips to shine in your next media interview or appearance so they keep asking you back, over and over.
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      Moins d'une minute
    • 32. How to find journalists’ email addresses for your media pitches

      32. How to find journalists’ email addresses for your media pitches
      Sep 27 2021
      Much of the media system I teach the clients I work with one-on-one, and I will teach you as a listener of this show, is how to get interviews by pitching a topic to a reporter, writer, show host or producer. You can't just sit back and expect people to reach out to you. They need to know you, know what you are an expert in, and know how you can help them. We have talked before about creating a pitch file or notebook to collect ideas to pitch reporters and producers. We have talked about how you can find out who to pitch. We have talked a little bit about how to pitch. But once you have the topic, and once you have written your pitch email, you have to actually send it. That's when you have to find that person’s email address so you can send that pitch. Where can you get that email? Sometimes it's very easy, and sometimes you have to do a little work. But with almost every media member, you can find their email address to pitch them. Bios on their work website The first place to start is the newspaper, magazine, TV network, radio network, podcast website, or online publication site. Go to their bio, and very often their email address will be at the end of it. If you are looking for a reporter, journalist or writer, you can click to read one of their articles. Then click on their name in the byline or the article. It will usually take you to their bio or their list of recent articles. Very often their email address is in there somewhere. Their personal websites Personal websites are a great way to find email addresses, especially for writers - and freelance writers. Often, they collect the articles they write and post them on their personal websites as sort of a portfolio or resume for future work. There will almost certainly be a contact form or a mention of their email address. Yes, this is more of a personal email address than one at that media outlet, but you can apologize in your pitch email for contacting them here. They will understand and give you a better email to use for future pitches. Twitter bios People in the media very often post their email addresses in their Twitter bios. Producers, writers, and reporters often love hearing ideas for stories. Putting their email address where people who care about the news is a great way to attract those ideas. Look in their bios. The address might not be something you can copy and paste, though. It might say jsmith and have a space and the word "at" instead of the @ symbol, then another space, then the domain, like gmail, then a space, then the word "dot" instead of the actual dot, then com. They don't want spam bots to fill their email, and that's a good way to do it. LinkedIn LinkedIn is another great place to find email addresses. Find that person in LinkedIn. Then there should be a box to click to see how to contact them. For many people, they will list a personal or work website, and maybe some other social media accounts. But I've found many people in the media will put their email addresses here as well. Now you can send an InMail message to them through LinkedIn, but I wouldn't start with that. Use that as a last resort. If you do that, make sure to apologize and ask if there is a better email where you can send a quick pitch. Many people don't like being pitched by people they don't know yet through LinkedIn, so I wouldn't recommend doing that right off the bat. But if you do find their email, and you do pitch them and get an interview, yes, add them as a connection on LinkedIn. You can figure it out based on email addresses of other people at that network or publication. Finally, this is the method that seems to work the best, and yet, very few people try it. Usually on the publication or network's website, there will be an email address or two for a host or writer or producer. Not all of them, for sure, but at least one or two. Almost every media outlet uses the same domain, like fast company.com or wrvu.
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      11 min
    • 31. Why being easily reachable is so important in the media

      31. Why being easily reachable is so important in the media
      Sep 20 2021
      In episode 16 of this show, I discussed what the one goal of every media interaction you have should be - every email, every phone call, every conversation before and after an interview - and with every reporter, writer, journalist, show host, show producer - everyone, every time. That goal is to help them do their job, to make their work easier. And the reason you do that is to make them think of you whenever they need an expert in your area. Many of the interviews you will do will come about fairly quickly. And you need to be ready to help at a moment's notice. The more people in the media can trust you to respond to their emails or calls quickly and talk to them, even do their interviews, as soon as possible, the more they will reach out. You will become their go-to expert in your field, and they will use you even more than you expect. By being helpful, and being responsive, they will help you get more customers, clients or patients. One of the things I do with the clients I work with one-on-one is that you and I build a system for getting media interviews, and build a database of reporters, writers, show hosts and producers who you help on a regular basis, so that they reach out to you over and over to do interviews for their shows or publications. Now please remember, that just like my coaching and everywhere else, that I am not giving business, financial, legal, medical or any other kind of advice here. Talk to a professional for advice specific to your situation. If you want to learn more...if you want more customers, more clients, more patients, you want to make more money, you want to be recognized as THE expert in your industry, or you even want people you don't even know to come up to you at the gym or in the grocery store, thanking you for helping them, I can help you become a Media PRO. Sign up for a FREE 30-minute media strategy session with me. We will see where you are and what you're trying to achieve in your business, and then plan some strategies for you to get more media interviews and appearances to achieve all those goals and far more. Also, pick up my FREE eBook - The Media PROS Interview Checklist, offering you a handy reference full of tips to shine in your next media interview or appearance so they keep asking you back, over and over.
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      8 min
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