In this episode of The Luxury Society Podcast, hosts Robin Swithinbank and David Sadigh explore how innovation, sustainability and intelligence are reshaping luxury, through two timely conversations.

The episode opens with Michael Lohscheller, CEO of Polestar, who discusses leading a premium EV brand through global uncertainty, Polestar’s positioning as a design-led brand “not for everybody,” and why disciplined growth, sustainability and retail trust remain central to its long-term strategy.

In the second half, Pablo Mauron, Managing Partner at Digital Luxury Group, joins Robin to unpack why AI adoption in luxury is fundamentally a leadership and organisational challenge, introducing Model Context Protocol (MCP) as a way for brands to move from experimentation to intelligent, context-driven decision-making.

Tune in for:
– Why EV adoption is a long-term transition, not a short-term race
– How Polestar balances performance, sustainability and brand focus
– The role of trust and retail experience in scaling a premium EV brand
– Why AI progress in luxury depends more on culture than technology
– How Model Context Protocol could redefine intelligence in luxury

Brought to you by Digital Luxury Group.

Produced by Juliet Fallowfield 2026 https://www.fallowfieldmason.com/

In this episode of The Luxury Society Podcast, hosts Robin Swithinbank and David Sadigh explore two defining forces shaping luxury today: the resilience of independent watchmaking and the realities of AI adoption across the industry.

The episode opens with Edouard Meylan, CEO and owner of H. Moser & Cie, who reflects on leading an independent Swiss watch brand through economic uncertainty. He discusses Moser’s growth over the past decade, its focus on profitability over volume, and shares insights into innovation and investment.

In the second half, Dominic Baldwin-Weir, Strategy Director at DLG, joins Robin to discuss artificial intelligence in luxury. Drawing parallels with the industry’s slow adoption of e-commerce, he argues that AI’s biggest barriers are cultural and organisational rather than technical and explains what brands must do to turn experimentation into real value.

Tune in for:

• Why independent watchmaking may be entering a new golden era
• How H. Moser & Cie balances growth, value and creativity
• The importance of safeguarding suppliers and craftsmanship
• Why AI adoption in luxury is a leadership and culture challenge

Brought to you by Digital Luxury Group.

Produced by Juliet Fallowfield 2026, Fallow, Field & Mason

Season 3 of The Luxury Society Podcast opens with hosts Robin Swithinbank and David Sadigh speaking with Julien Tornare, CEO of Hublot, who reflects on leading the brand through a period of industry reset following years of post-pandemic volatility.

The conversation explores Hublot’s strategic rebalancing, from stepping back from major football sponsorships to refocusing on emotion-led brand building through art, music and immersive client experiences.

AI is a key theme, with Tornare sharing how it is being used for creative and strategic thinking, from early-stage design experimentation to marketing ideation, while reinforcing the importance of human judgment and craft.

The episode also offers a preview of Hublot’s new state-of-the-art manufacture, designed as both a production facility and an experiential hub for clients.

Tune in for:

• Why Hublot is rebalancing its sports strategy
• How emerging markets are reshaping luxury watch growth
• The role of AI in design, marketing, and creative thinking
• Why local clientele is critical to long-term brand health
• Hublot’s next-generation manufacture

Brought to you by Digital Luxury Group.

Produced by Juliet Fallowfield 2026 https://www.fallowfieldmason.com/