Épisodes

  • S01E56 From Burnout to Brand Clarity : Copywriting, AI & Growth | With Chloe Jenkins | The Luxe Leap
    Apr 23 2026

    What if your marketing did not feel exhausting, forced, or disconnected from who you really are?

    In this episode of The Luxe Leap, host Reland Logan sits down with copywriter and messaging strategist Chloe Jenkins for a candid and insightful conversation about brand voice, visibility, creative burnout, and using AI without losing authenticity.

    Chloe Jenkins helps women business owners turn the uniqueness of their work into messaging that actually connects and converts. With more than a decade of experience, including time in the ad agency world and an unexpected pivot into the wine industry after burnout, Chloe brings a rare blend of strategic thinking, emotional intelligence, and creative clarity to brand messaging.

    In this conversation, Chloe shares her personal Luxe Leap, from agency burnout to wine marketing to building a business supporting wellness brands and creative service providers. She explains why so many entrepreneurs struggle to articulate what makes them different, how oversimplified messaging leaves opportunities on the table, and why deeply understanding the person behind the brand is essential before writing a single word.

    Reland and Chloe dive into why traditional avatars and surface-level demographics often fail, how psychographics and lived experience shape powerful messaging, and why strategy must come before copy. They also explore how branding, messaging, and visibility intersect, and why being seen by the right people matters far more than reaching everyone.

    A major focus of the episode is AI and copywriting. Chloe breaks down how to use AI tools to amplify your voice rather than replace it, why most outputs feel generic, and how strategic prompting and brand training can transform AI into a powerful creative assistant. From building custom GPTs to refining tone, tempo, and language, this conversation reframes AI as a tool for better thinking, not shortcut writing.

    You will also hear practical insights on:

    Why writing about yourself is harder than writing for clients

    How burnout can signal the need for creative evolution

    What makes messaging feel authentic instead of performative

    Why visibility is about connection, not volume

    How unique past experiences become your greatest brand advantage

    Defining success through freedom, alignment, and energy

    This episode is for women entrepreneurs, creatives, coaches, service providers, and brand builders who want to write marketing that sounds like them, connect with the right audience, and grow without burning out or sounding like everyone else online.

    If you are standing on the edge of your own Luxe Leap and wondering how to find the words that make people say “I need this,” this conversation will give you clarity, permission, and practical perspective.

    Connect with Chloe Jenkins
    Website: chloecreativeagency.com
    LinkedIn: https://www.linkedin.com/in/chloejs/

    I hope you enjoy this episode!
    Give it a like, share, and subscribe to not miss the content coming your way weekly.
    – Reland and The Luxe Leap podcast team

    For those inspired to take their brand to the next level, Réland Logan invites you to start with a Brandmuda Brand Breakthrough. Discover how you can elevate your brand and secure your dream dollars by booking a digital presence review at https://graydigitalmktg.co/brandmuda-review
    Discover the action you need now for your brand with The Luxe Brand Litmus Test
    https://content.leadquizzes.com/lp/Z6qrbIRG_w


    Connect with Reland on LinkedIn: https://www.linkedin.com/in/reland-logan/
    Visit the Gray Digital Marketing website here: http://graydigitalmktg.co/

    Listen to The Luxe Leap on these podcast platforms:
    Spotify: https://open.spotify.com/show/5KwQgxvv7t2UpI9VznPJi4
    Apple Podcasts: https://podcasts.apple.com/us/podcast/the-luxe-leap/id1801702536
    Amazon Podcasts: https://music.amazon.com/podcasts/63b41ba5-d56f-4615-a0fb-463bf5832f4a/the-luxe-leap

    #TheLuxeLeap #LuxuryBusiness #FoundersJourney #BrandElevation #LuxuryEntrepreneurs #HighEndBrands #FemaleFounders #LuxuryMarketing #BusinessSuccess #LuxuryStartups #EntrepreneurPodcast #PurposeDrivenBrands #Reland #BusinessGrowth #BrandStrategy #LuxuryLeadership
    The Luxe Leap, hosted by Reland Logan, is the go-to podcast for luxury brand founders, creatives, and entrepreneurs ready to make bold moves. Each episode spotlights inspiring journeys, strategic pivots, and the mindset shifts it takes to elevate a brand in the high-end market. From brand storytelling to purposeful growth, this show helps you take the leap into your next level of luxe with clarity, confidence, and community.

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    40 min
  • S01E55 Scaling With Integrity: Success, Revenue & Leadership | Kristen Hayer | The Luxe Leap
    Apr 16 2026
    What does it take to scale not just a company, but the people, leaders, and teams inside it?In this episode of Luxe Leap, host Reland Logan sits down with Kristen Hayer, Founder and CEO of The Success League, for a deeply grounded conversation on leadership, customer success, brand evolution, and what it truly means to build a lasting legacy in business.Kristen brings more than 25 years of experience as a sales, marketing, and customer success executive in the tech and SaaS world. After leading award-winning customer success teams for fast-growing companies, she launched The Success League in 2015 to help organizations scale with customer impact at the center. Today, she is a recognized authority in customer success, a board advisor to early-stage tech companies, a podcast host, and the author of more than 100 thought leadership pieces in the field.In this conversation, Kristen shares the pivotal moment that led her to start her business, how she identified a market gap early in the customer success movement, and why operator-led expertise matters more than theory in modern consulting. She explains how customer success has shifted from a reactive support function to a revenue-driving, leadership-critical discipline and why many companies are still structured in ways that work against the customer experience.Reland and Kristen explore what happens when sales, marketing, and customer success operate in silos, how those silos quietly erode trust and growth, and why the future belongs to cross-functional leaders who understand the full customer journey. They also discuss why founders sometimes need to reclaim sales, how credibility changes when leadership stays close to revenue, and what brand evolution looks like as a company matures.This episode also touches on visibility, thought leadership, and why social media is no longer the most reliable driver of meaningful growth. Kristen shares what has actually worked for her, from books and speaking to training programs that have created long-term impact across teams and companies.Throughout the conversation, success is redefined not as revenue alone, but as the ripple effect of better leadership. Kristen reflects on training more than 10,000 professionals, working with hundreds of companies, and watching former individual contributors grow into leaders who now shape cultures of their own.This episode is for founders, executives, SaaS leaders, customer success professionals, sales and marketing leaders, and anyone questioning how to scale with integrity, clarity, and long-term impact.If you are standing at the edge of your own leap, building something meaningful and wondering how to lead it well, this conversation offers perspective, honesty, and practical insight from someone who has lived every stage of the journey.Connect with Kristen HayerLinkedIn: https://www.linkedin.com/in/kristenhayer/Email: kristen@thesuccessleague.ioIf this episode made you rethink how your brand shows up or how your leadership is experienced, explore Reland’s Brand Breakthrough Video Audit, a strategic review designed to uncover what is working, what is misaligned, and what needs to evolve to attract the right opportunities.I hope you enjoy this episode! Give it a like, share, and subscribe to not miss the content coming your way weekly. – Reland and The Luxe Leap podcast teamFor those inspired to take their brand to the next level, Réland Logan invites you to start with a Brandmuda Brand Breakthrough. Discover how you can elevate your brand and secure your dream dollars by booking a digital presence review at https://graydigitalmktg.co/brandmuda-reviewDiscover the action you need now for your brand with The Luxe Brand Litmus Testhttps://content.leadquizzes.com/lp/Z6qrbIRG_wConnect with Reland on LinkedIn: https://www.linkedin.com/in/reland-logan/Visit the Gray Digital Marketing website here: http://graydigitalmktg.co/Listen to The Luxe Leap on these podcast platforms: Spotify: https://open.spotify.com/show/5KwQgxvv7t2UpI9VznPJi4 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-luxe-leap/id1801702536 Amazon Podcasts: https://music.amazon.com/podcasts/63b41ba5-d56f-4615-a0fb-463bf5832f4a/the-luxe-leap#TheLuxeLeap #LuxuryBusiness #FoundersJourney #BrandElevation #LuxuryEntrepreneurs #HighEndBrands #FemaleFounders #LuxuryMarketing #BusinessSuccess #LuxuryStartups #EntrepreneurPodcast #PurposeDrivenBrands #Reland #BusinessGrowth #BrandStrategy #LuxuryLeadership The Luxe Leap, hosted by Reland Logan, is the go-to podcast for luxury brand founders, creatives, and entrepreneurs ready to make bold moves. Each episode spotlights inspiring journeys, strategic pivots, and the mindset shifts it takes to elevate a brand in the high-end market. From brand storytelling to purposeful growth, this show helps you take the leap into your next level of luxe with clarity, confidence, and community.
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    1 h et 2 min
  • S01E54 How to Turn Your Website Into a High Converting Sales Asset | Krista Walsh | The Luxe Leap
    Apr 9 2026

    What if your website did more than look good and actually worked as your strongest sales asset?

    In this episode of The Luxe Leap, host Reland Logan sits down with website copywriter and messaging strategist Krista Walsh to talk about clarity, conversion, and building websites that attract high investment clients.

    Krista is known for transforming digital dead ends into high converting brand assets for boutique agencies and high end service providers. With a sharp eye for voice, strategy, and sales psychology, she helps businesses position themselves as trusted authorities through messaging that actually moves people to action.

    In this conversation, Krista shares her Luxe Leap story, from graduating university disillusioned with traditional career paths to moving to Spain, freelancing across Europe, and eventually building a thriving copywriting business. She opens up about why niching by industry never worked for her, how niching by business model changed everything, and why creativity suffers when messaging becomes too repetitive.

    Reland and Krista dive deep into topics every service provider struggles with, including niching without boxing yourself in, the risks and rewards of building an agency, stepping back into your zone of genius, and why experimenting is not failure but data. Krista also shares why she shut down her website agency after a year, what she learned from leading a team, and how returning to copywriting reignited her passion for the craft.

    The episode also explores controversial but practical ideas around website strategy, including whether every business really needs an About page, how poor messaging can actively hurt conversions, and why understanding buyer psychology matters more than following cookie cutter best practices.

    If you are a service provider, agency owner, or creative entrepreneur who wants your website to attract better clients, convert with confidence, and reflect your true expertise, this episode will change how you think about messaging, positioning, and risk taking in business.

    To connect with Krista Walsh, follow her on LinkedIn where she regularly shares insights on copywriting, website strategy, and messaging for high end brands. From there, you can access her website and newsletter to learn more about her work.

    If this episode has you rethinking how your brand shows up online, visit greydigitalmktg.co to book a Brand Muta Brand Breakthrough, a video deep dive audit designed to help you identify what is working, what is not, and what needs to shift to attract champagne level clients.

    New episodes of The Luxe Leap drop weekly. Subscribe, like, and share this episode with a business owner ready to take a smarter, bolder Luxe Leap.

    Keywords: website copywriting, high converting websites, boutique agencies, service providers, brand messaging, sales psychology, business positioning, niching strategy, copywriting for agencies, women entrepreneurs, luxury business podcast

    I hope you enjoy this episode!
    Give it a like, share, and subscribe to not miss the content coming your way weekly.
    – Reland and The Luxe Leap podcast team

    For those inspired to take their brand to the next level, Réland Logan invites you to start with a Brandmuda Brand Breakthrough. Discover how you can elevate your brand and secure your dream dollars by booking a digital presence review at https://graydigitalmktg.co/brandmuda-review
    Discover the action you need now for your brand with The Luxe Brand Litmus Test
    https://content.leadquizzes.com/lp/Z6qrbIRG_w


    Connect with Reland on LinkedIn: https://www.linkedin.com/in/reland-logan/
    Visit the Gray Digital Marketing website here: http://graydigitalmktg.co/

    Listen to The Luxe Leap on these podcast platforms:
    Spotify: https://open.spotify.com/show/5KwQgxvv7t2UpI9VznPJi4
    Apple Podcasts: https://podcasts.apple.com/us/podcast/the-luxe-leap/id1801702536
    Amazon Podcasts: https://music.amazon.com/podcasts/63b41ba5-d56f-4615-a0fb-463bf5832f4a/the-luxe-leap

    #TheLuxeLeap #LuxuryBusiness #FoundersJourney #BrandElevation #LuxuryEntrepreneurs #HighEndBrands #FemaleFounders #LuxuryMarketing #BusinessSuccess #LuxuryStartups #EntrepreneurPodcast #PurposeDrivenBrands #Reland #BusinessGrowth #BrandStrategy #LuxuryLeadership
    The Luxe Leap, hosted by Reland Logan, is the go-to podcast for luxury brand founders, creatives, and entrepreneurs ready to make bold moves. Each episode spotlights inspiring journeys, strategic pivots, and the mindset shifts it takes to elevate a brand in the high-end market. From brand storytelling to purposeful growth, this show helps you take the leap into your next level of luxe with clarity, confidence, and community.

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    27 min
  • S01E53 Building Power & Equity Through Personal Brand | Carissa Begonia | The Luxe Leap
    Apr 2 2026

    What if entrepreneurship was not just about income but about liberation?

    In this episode of The Luxe Leap, host Reland Logan sits down with business coach, LinkedIn strategist, and founder of ConsciousXchange, Carissa Begonia.

    Carissa is a former Head of Diversity, Equity, and Inclusion at Zappos and a LinkedIn Top Voice with more than 15 years of corporate leadership experience. Through her signature framework, The Five Currencies of Power, visibility, authority, access, influence, and income, she helps women and BIPOC entrepreneurs turn lived experience into powerful personal brands that attract aligned clients, corporate contracts, and high impact speaking opportunities.

    In this deeply honest and energizing conversation, Carissa shares what inspired her own Luxe Leap from corporate leadership to entrepreneurship, why there was no plan B, and how trusting her intuition became the safest path forward. She opens up about choosing LinkedIn as her primary platform, navigating visibility as a woman of color, and how sharing real stories during pivotal cultural moments created momentum, community, and legacy.

    Reland and Carissa discuss the power of originality in branding, why duplicating what already exists limits growth, and how authenticity and consistency build trust faster than chasing virality. The conversation also explores thought leadership in the age of sameness, why community now matters more than content alone, and how women can redefine success to include health, boundaries, and sustainability.

    Carissa also shares how her work has evolved to focus on community building through the Thought Leadership Collective and a private community for women of color, with a bold mission to help 100 women of color business owners become millionaires. Together, they unpack what it truly means to build equity, influence, and economic power through business.

    If you are a woman entrepreneur, thought leader, or creative who wants to build visibility without burnout, turn your voice into influence, and create a brand rooted in purpose, power, and community, this episode will shift how you think about success.

    To connect with Carissa Begonia, find her on LinkedIn via [https://www.linkedin.com/in/carissabegonia/](https://www.linkedin.com/in/carissabegonia/) or visit consciousxchange.co to learn more about her coaching, speaking, and community work.

    If this episode has you rethinking how you show up in your brand, visit **graydigitalmktg.co** to book a Brand Breakthrough video audit and gain clarity on what is working, what is not, and what needs to shift to attract aligned, high value clients.

    New episodes of The Luxe Leap drop every Thursday. Subscribe, like, and share this episode with a woman ready to turn her voice into legacy.

    Keywords: women entrepreneurs, personal branding, LinkedIn strategy, business coach, thought leadership, women of color in business, BIPOC entrepreneurs, visibility and influence, equity in business, community driven growth, women led businesses, luxury business podcast

    I hope you enjoy this episode!
    Give it a like, share, and subscribe to not miss the content coming your way weekly.
    – Reland and The Luxe Leap podcast team

    For those inspired to take their brand to the next level, Réland Logan invites you to start with a Brandmuda Brand Breakthrough. Discover how you can elevate your brand and secure your dream dollars by booking a digital presence review at [https://graydigitalmktg.co/brandmuda-review](https://graydigitalmktg.co/brandmuda-review)

    Discover the action you need now for your brand with The Luxe Brand Litmus Test
    [https://content.leadquizzes.com/lp/Z6qrbIRG_w](https://content.leadquizzes.com/lp/Z6qrbIRG_w)

    Connect with Reland on LinkedIn: [https://www.linkedin.com/in/reland-logan/](https://www.linkedin.com/in/reland-logan/)
    Visit the Gray Digital Marketing website here: [http://graydigitalmktg.co/](http://graydigitalmktg.co/)

    Listen to The Luxe Leap on these podcast platforms:
    Spotify: [https://open.spotify.com/show/5KwQgxvv7t2UpI9VznPJi4](https://open.spotify.com/show/5KwQgxvv7t2UpI9VznPJi4)
    Apple Podcasts: [https://podcasts.apple.com/us/podcast/the-luxe-leap/id1801702536](https://podcasts.apple.com/us/podcast/the-luxe-leap/id1801702536)
    Amazon Podcasts: [https://music.amazon.com/podcasts/63b41ba5-d56f-4615-a0fb-463bf5832f4a/the-luxe-leap](https://music.amazon.com/podcasts/63b41ba5-d56f-4615-a0fb-463bf5832f4a/the-luxe-leap)

    #TheLuxeLeap #LuxuryBusiness #FoundersJourney #BrandElevation #LuxuryEntrepreneurs #HighEndBrands #FemaleFounders #LuxuryMarketing #BusinessSuccess #LuxuryStartups #EntrepreneurPodcast #PurposeDrivenBrands #Reland #BusinessGrowth #BrandStrategy #LuxuryLeadership

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    42 min
  • S01E52 From Survival Mode to Grounded CEO : Reclaiming Power | Amy Kelly | The Luxe Leap
    Mar 26 2026

    What if your life and business didn’t have to end just because your marriage did?

    In this episode of The Luxe Leap, host Reland Logan sits down with strategic life and business coach Amy Kelly, known as the Grounded CEO of your life.

    After surviving a high conflict divorce at just 27, Amy rebuilt her life from her childhood bedroom to creating a regulated remote income lifestyle, living in Costa Rica and traveling to over 40 countries. With nine years of experience supporting high level CEOs, Amy now helps ambitious women move from survival mode to grounded, confident, and fully self led.

    In this deeply honest conversation, Amy and Reland explore the identity crisis no one warns women about after divorce, why so many high achieving women are secretly dysregulated, and how rebuilding from the inside out is the real power move. Amy shares how nervous system regulation, emotional truth, spiritual depth, and practical business strategy come together in her work and why true success starts with reconnecting to your inner power.

    This episode also dives into visibility, authenticity in business, the importance of support and mentorship, and why one on one coaching can create deeper, lasting transformation. Amy opens up about fear, dreaming big again after heartbreak, and why women do not need to play small to make others comfortable.

    If you are a woman navigating divorce, heartbreak, identity loss, or a major life transition while trying to hold your business or career together, this episode will remind you that your current situation does not define your future. You are allowed to dream again, take up space, and rebuild a life and business that truly feels like yours.

    To connect with Amy Kelly, follow her on Instagram at amykellycoach underscore or visit her website at amykellycoach.com to learn more about her coaching programs including The Grounded Woman and The Grounded CEO.

    If this episode inspires you to rethink how you are showing up in your brand and business, visit greydigitalmktg.co to book a Brand Breakthrough video audit and gain clarity on what is working, what is not, and what needs to shift to attract aligned, high value clients.

    New episodes of The Luxe Leap drop every Thursday. Subscribe, like, and share this episode with a woman who needs permission to rise again.

    Keywords: women after divorce, rebuilding life after divorce, women entrepreneurs, nervous system regulation, grounded CEO, women in business podcast, identity after divorce, emotional healing for women, life transitions, authentic personal branding

    I hope you enjoy this episode!
    Give it a like, share, and subscribe to not miss the content coming your way weekly.
    – Reland and The Luxe Leap podcast team

    For those inspired to take their brand to the next level, Réland Logan invites you to start with a Brandmuda Brand Breakthrough. Discover how you can elevate your brand and secure your dream dollars by booking a digital presence review at https://graydigitalmktg.co/brandmuda-review
    Discover the action you need now for your brand with The Luxe Brand Litmus Test
    https://content.leadquizzes.com/lp/Z6qrbIRG_w


    Connect with Reland on LinkedIn: https://www.linkedin.com/in/reland-logan/
    Visit the Gray Digital Marketing website here: http://graydigitalmktg.co/

    Listen to The Luxe Leap on these podcast platforms:
    Spotify: https://open.spotify.com/show/5KwQgxvv7t2UpI9VznPJi4
    Apple Podcasts: https://podcasts.apple.com/us/podcast/the-luxe-leap/id1801702536
    Amazon Podcasts: https://music.amazon.com/podcasts/63b41ba5-d56f-4615-a0fb-463bf5832f4a/the-luxe-leap

    #TheLuxeLeap #LuxuryBusiness #FoundersJourney #BrandElevation #LuxuryEntrepreneurs #HighEndBrands #FemaleFounders #LuxuryMarketing #BusinessSuccess #LuxuryStartups #EntrepreneurPodcast #PurposeDrivenBrands #Reland #BusinessGrowth #BrandStrategy #LuxuryLeadership
    The Luxe Leap, hosted by Reland Logan, is the go-to podcast for luxury brand founders, creatives, and entrepreneurs ready to make bold moves. Each episode spotlights inspiring journeys, strategic pivots, and the mindset shifts it takes to elevate a brand in the high-end market. From brand storytelling to purposeful growth, this show helps you take the leap into your next level of luxe with clarity, confidence, and community.

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    32 min
  • S01E51 Building a Thriving Brand with Storytelling, Visibility & Heart | Hope Mikal | The Luxe Leap
    Mar 19 2026

    What if your marketing didn’t just sell but actually felt like you? ✨

    In this episode of The Luxe Leap, host Reland Logan sits down with Hope Mikal, CEO & Founder of Unicorn Marketing Co, to talk about storytelling-driven marketing, building a values-led brand, and what it really takes to grow a business with heart.

    With 14+ years of experience in marketing, content strategy, and community building, including work with global brands like TED Talks, Hope shares how she transitioned from corporate burnout during 2020 to building a thriving branding agency in North Vancouver.

    Together, Reland and Hope dive into:

    * Founder-led storytelling and why your brand voice matters more than ever
    * The fear of visibility and how to overcome being seen online
    * Marketing strategy vs. marketing execution and why you need both
    * Building systems, SOPs, and sustainable campaigns
    * The shift toward high-quality video content and long-form storytelling
    * Entrepreneurship with chronic illness including navigating endometriosis
    * Creating joy and alignment in business

    If you're a creative entrepreneur, women-led founder, or purpose-driven business owner looking to build a brand that performs and feels authentic, this conversation is for you.

    About Hope Mikal
    Hope is also the host of the Magic Hour podcast, where thoughtful marketing meets real conversations about building a meaningful business. Through brand strategy, website design, and soulful campaigns, she helps women-led businesses and nonprofits grow with intention.

    Connect with Hope:
    Website: [https://unicornmarketingco.ca](https://unicornmarketingco.ca)
    Instagram: @hellounicornmarketing
    LinkedIn: [https://www.linkedin.com/in/hope-mikal/](https://www.linkedin.com/in/hope-mikal/)

    Ready to elevate your brand?
    Book your Brand Breakthrough Audit with Reland at:
    [https://greydigitalmktg.co/brandmuta-review](https://greydigitalmktg.co/brandmuta-review)

    Because vanilla opinions don’t pop bottles. 🥂

    #TheLuxeLeap #BrandStrategy #WomenEntrepreneurs #MarketingPodcast #FounderLedBrand #StorytellingMarketing #PersonalBranding #CreativeEntrepreneur #VideoMarketing #PurposeDrivenBusiness

    I hope you enjoy this episode!
    Give it a like, share, and subscribe to not miss the content coming your way weekly.
    – Reland and The Luxe Leap podcast team

    For those inspired to take their brand to the next level, Réland Logan invites you to start with a Brandmuda Brand Breakthrough. Discover how you can elevate your brand and secure your dream dollars by booking a digital presence review at https://graydigitalmktg.co/brandmuda-review
    Discover the action you need now for your brand with The Luxe Brand Litmus Test
    https://content.leadquizzes.com/lp/Z6qrbIRG_w


    Connect with Reland on LinkedIn: https://www.linkedin.com/in/reland-logan/
    Visit the Gray Digital Marketing website here: http://graydigitalmktg.co/

    Listen to The Luxe Leap on these podcast platforms:
    Spotify: https://open.spotify.com/show/5KwQgxvv7t2UpI9VznPJi4
    Apple Podcasts: https://podcasts.apple.com/us/podcast/the-luxe-leap/id1801702536
    Amazon Podcasts: https://music.amazon.com/podcasts/63b41ba5-d56f-4615-a0fb-463bf5832f4a/the-luxe-leap

    #TheLuxeLeap #LuxuryBusiness #FoundersJourney #BrandElevation #LuxuryEntrepreneurs #HighEndBrands #FemaleFounders #LuxuryMarketing #BusinessSuccess #LuxuryStartups #EntrepreneurPodcast #PurposeDrivenBrands #Reland #BusinessGrowth #BrandStrategy #LuxuryLeadership
    The Luxe Leap, hosted by Reland Logan, is the go-to podcast for luxury brand founders, creatives, and entrepreneurs ready to make bold moves. Each episode spotlights inspiring journeys, strategic pivots, and the mindset shifts it takes to elevate a brand in the high-end market. From brand storytelling to purposeful growth, this show helps you take the leap into your next level of luxe with clarity, confidence, and community.

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    27 min
  • S01E50 Business Through Strategic Lending & Financial Confidence | Dina Kroshkin | The Luxe Leap
    Mar 12 2026

    What if accessing the right capital wasn’t a guessing game but a strategic advantage?

    In this episode of The Luxe Leap, host Reland Logan sits down with SBA lending expert Dina Kroshkin, Head of Total Loan Solutions, a division of Mission Valley Bank.

    With over 20 years in the financial industry, Dina shares how lending, when used strategically, can become a powerful tool for business growth, legacy building, and financial confidence, especially for women entrepreneurs.

    In this episode, you will learn why debt is not the enemy and how to use capital as a strategic business tool. You will hear how SBA lending supports businesses at every stage, from startup to expansion, and explore the biggest financial literacy gaps holding women back along with how to overcome them. Dina explains how to prepare your business financially before you need funding and why collaboration between lenders, brand strategists, accountants, and CFOs is essential. The conversation also covers how branding, marketing, operations, and finance intersect to fuel sustainable growth and what legacy truly means when building a business that lasts.

    Dina opens up about her journey from banking by default to becoming a trusted national connector for business owners and lenders, bringing clarity, confidence, and certainty of execution to every deal.

    If you are a woman business owner, founder, or investor who wants to grow without fear of money, understand lending without intimidation, and build a business that supports your life rather than drains it, this episode is for you.

    To connect with Dina Kroshkin, find her on LinkedIn by searching Dina Kroshkin or Total Loan Solutions and learn how SBA lending can support your next phase of growth.

    If you want to strengthen your brand strategy, visit greydigitalmktg.co and book a Brand Breakthrough Video Audit to uncover where your brand may be leaking revenue and how to fix it quickly.

    New episodes of The Luxe Leap drop every Thursday. Like, subscribe, and share this episode with a woman building her legacy.

    I hope you enjoy this episode!
    Give it a like, share, and subscribe to not miss the content coming your way weekly.
    – Reland and The Luxe Leap podcast team

    For those inspired to take their brand to the next level, Réland Logan invites you to start with a Brandmuda Brand Breakthrough. Discover how you can elevate your brand and secure your dream dollars by booking a digital presence review at https://graydigitalmktg.co/brandmuda-review
    Discover the action you need now for your brand with The Luxe Brand Litmus Test
    https://content.leadquizzes.com/lp/Z6qrbIRG_w


    Connect with Reland on LinkedIn: https://www.linkedin.com/in/reland-logan/
    Visit the Gray Digital Marketing website here: http://graydigitalmktg.co/

    Listen to The Luxe Leap on these podcast platforms:
    Spotify: https://open.spotify.com/show/5KwQgxvv7t2UpI9VznPJi4
    Apple Podcasts: https://podcasts.apple.com/us/podcast/the-luxe-leap/id1801702536
    Amazon Podcasts: https://music.amazon.com/podcasts/63b41ba5-d56f-4615-a0fb-463bf5832f4a/the-luxe-leap

    #TheLuxeLeap #LuxuryBusiness #FoundersJourney #BrandElevation #LuxuryEntrepreneurs #HighEndBrands #FemaleFounders #LuxuryMarketing #BusinessSuccess #LuxuryStartups #EntrepreneurPodcast #PurposeDrivenBrands #Reland #BusinessGrowth #BrandStrategy #LuxuryLeadership
    The Luxe Leap, hosted by Reland Logan, is the go-to podcast for luxury brand founders, creatives, and entrepreneurs ready to make bold moves. Each episode spotlights inspiring journeys, strategic pivots, and the mindset shifts it takes to elevate a brand in the high-end market. From brand storytelling to purposeful growth, this show helps you take the leap into your next level of luxe with clarity, confidence, and community.

    Afficher plus Afficher moins
    33 min
  • S01E49 Financial Strategy to turn Numbers Into Business Growth | Žaneta Noreikaitė | The Luxe Leap
    Mar 5 2026

    What if your next bold business move was not about working harder, but about making smarter financial decisions?

    In this episode of The Luxe Leap, host Reland Logan sits down with fractional CFO and financial strategist Žaneta Noreikaitė, founder of Astiva.

    With a background in corporate finance at global companies like Amazon and Starbucks, Žaneta brings CFO-level insight to small and mid-sized businesses that need clarity, confidence, and control over their numbers. In this conversation, she shares why cash flow is the most critical metric for growth, why loans and grants alone are not sustainable, and how understanding your numbers can unlock both profitability and peace of mind.

    This episode explores why so many businesses fail not because of poor products or weak demand, but because they simply run out of cash. Žaneta explains the difference between bookkeeping, tax compliance, and true financial strategy, and how business owners can shift from reacting to historical data to proactively planning for the future. The conversation also dives into pricing, packaging, overhead costs, and why so many women entrepreneurs consistently undercharge for their work.

    Reland and Žaneta discuss how branding, finance, marketing, and operations intersect, why simplifying financial data is essential to reducing fear and decision paralysis, and how clean data combined with modern technology allows founders to make faster, smarter decisions. Žaneta also shares how she helps business owners move from financial overwhelm to clarity using simple dashboards, focused priorities, and realistic forecasting.

    If you are a woman business owner, founder, or service provider who wants to improve cash flow, price your offers profitably, make data-driven decisions, and scale sustainably without burning out, this episode is for you.

    To connect with Žaneta Noreikaitė, visit astiva.com to schedule a consultation or find her on LinkedIn by searching her name. Links are available in the show notes.

    If you are looking for clarity in your brand, messaging, or website performance, visit greydigitalmktg.co to book a Brand Breakthrough video audit and identify where your business may be leaking revenue.

    New episodes of The Luxe Leap drop every Thursday. Thank you for listening and for supporting women building bold, profitable, and sustainable businesses.

    Keywords: women in business, fractional CFO, financial literacy for entrepreneurs, cash flow management, business profitability, women-led businesses, financial strategy, pricing and packaging, brand strategy, small business finance, scaling a business sustainably

    I hope you enjoy this episode!
    Give it a like, share, and subscribe to not miss the content coming your way weekly.
    – Reland and The Luxe Leap podcast team

    For those inspired to take their brand to the next level, Réland Logan invites you to start with a Brandmuda Brand Breakthrough. Discover how you can elevate your brand and secure your dream dollars by booking a digital presence review at https://graydigitalmktg.co/brandmuda-review
    Discover the action you need now for your brand with The Luxe Brand Litmus Test
    https://content.leadquizzes.com/lp/Z6qrbIRG_w


    Connect with Reland on LinkedIn: https://www.linkedin.com/in/reland-logan/
    Visit the Gray Digital Marketing website here: http://graydigitalmktg.co/

    Listen to The Luxe Leap on these podcast platforms:
    Spotify: https://open.spotify.com/show/5KwQgxvv7t2UpI9VznPJi4
    Apple Podcasts: https://podcasts.apple.com/us/podcast/the-luxe-leap/id1801702536
    Amazon Podcasts: https://music.amazon.com/podcasts/63b41ba5-d56f-4615-a0fb-463bf5832f4a/the-luxe-leap

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    The Luxe Leap, hosted by Reland Logan, is the go-to podcast for luxury brand founders, creatives, and entrepreneurs ready to make bold moves. Each episode spotlights inspiring journeys, strategic pivots, and the mindset shifts it takes to elevate a brand in the high-end market. From brand storytelling to purposeful growth, this show helps you take the leap into your next level of luxe with clarity, confidence, and community.

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    26 min