In this episode, we sit down with Tina Donati, Founder of Content Curve and Head of Marketing for Simple Bundles, to break down three rules for building better product bundles in 2026.Product bundles are no longer a quick discount lever. For ecommerce operators, they’re a way to increase AOV, introduce new products, and simplify buying decisions — if they’re designed correctly.Tina shares what she’s seeing across thousands of Shopify stores and explains why many bundles underperform despite “looking good” on paper.In this episode, we cover:Why the best bundles are ones customers would buy without a discountHow more choice can actually improve bundle performance (when done right)Why operational simplicity is the hidden constraint that makes or breaks bundlesCommon bundling mistakes that quietly hurt conversion and fulfillmentHow to think about bundles as products, not promotionsThis episode is built for ecommerce operators, growth leaders, and product teams who want practical rules they can apply immediately — not theory, not trends, and not gimmicks.👇 If you’re responsible for revenue, merchandising, or Shopify operations, this one’s worth your time.00:00 Intro00:55 Rule #1: Build bundles they'd buy without discount07:13 Rule #2: More choice can be good15:39 Rule #3: Keep bundles operationally cleanConnect with Tina: https://www.linkedin.com/in/tina-donati-61ab02b2/Learn about Simple Bundles: https://apps.shopify.com/simple-bundlesConnect with Sean: https://www.linkedin.com/in/seanmccarthy3/ Try Lucky Orange heatmaps, session recordings and AI CRO tools for free: https://www.luckyorange.com/?utm_source=youtube&utm_medium=social&utm_campaign=lo_show

Discover why AI shouldn’t be your “final answer” machine—and how it can actually help you learn faster—in this episode of The Lucky Orange Show.We’re joined by Kristian Jönsson, Demand Gen Manager at Creative Force and Dreem.ai, to break down three rules for using AI to test faster in ecommerce: using AI as an option generator instead of a magic solution, shortening the feedback loop between idea and insight, and documenting what works so every experiment makes the next one smarter.Kristian walks through how ecommerce teams are using AI to spin up testable variants of creatives and pages in minutes, where brands go wrong by over-trusting AI outputs, and how to redesign your process so “faster” actually means better decisions—not just more noise. We also dig into simple ways to tighten your learning loop using on-site behavior, content performance and conversion metrics, and how to turn winning tests into reusable rules for your brand.Whether you own CRO, run paid campaigns, or just want your AI tools to drive real lift instead of vanity experiments, this episode gives you concrete ways to bring sharper testing back to your desk.Tune in to get smarter about how you test.Check out Creative Force: https://www.creativeforce.io/Check out Dreem.ai: https://dreem.ai/Connect with Kristian Jönsson: https://www.linkedin.com/in/kristian-j%C3%B8nsson-b415a983/Connect with Sean: https://www.linkedin.com/in/seanmccarthy3/Try Lucky Orange for Free: https://www.luckyorange.com/Be sure to subscribe to the Lucky Orange YouTube channel and hit the notification bell so you don’t miss any episodes.....#cro #ecommerce #abtesting #experimentation #conversionrateoptimization #martech #ai #ecommercemarketing #luckyorange #podcast

Discover why backward-looking forecasts keep breaking—and how “live demand” planning changes the game—in this episode of The Lucky Orange Show.We’re joined by Mike Le, co-founder of Conative AI, who helps retail and ecommerce teams move beyond “last year +10%” and build real-time demand signals that actually match how customers behave today.Mike breaks down what goes wrong when teams rely on trend lines and spreadsheets, how data latency and silos create stockouts and overstock, and the simple inputs you can use right now—on-site behavior, promo calendars, channel spend, lead times—to make smarter calls sooner. We also dig into how agentic AI can turn live signals into practical next steps for marketers and operators: smarter POs, tighter merchandising, fewer wasted dollars, and happier customers.Whether you own forecast meetings, manage channel budgets, or just want fewer “we’re out” moments, this episode gives you a clearer path from noisy data to confident decisions.Tune in to get sharper about planning.Check out Conative: https://www.conative.ai/Connect with Mike Le: https://www.linkedin.com/in/mikelecbi/Connect with Sean: https://www.linkedin.com/in/seanmccarthy3/Try Lucky Orange for Free: https://www.luckyorange.com/Be sure to subscribe to the Lucky Orange YouTube channel and hit the notification bell so you don’t miss any episodes.....#forecasting #demandplanning #ecommerce #martech #revops #inventorymanagement #retail #ai #luckyorange #podcast