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The Lift

The Lift

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Welcome to The Lift, the show about leadership, growth, and getting what we want. On The Lift, we pull up to see the bigger picture from accomplished leaders who know how to get things done in a rapidly changing world. Host Ben Brooks dives deep into a relevant leadership topic each episode and connects the dots to leave you with powerful distinctions that you can use as a leader.

© 2025 Edit Audio Inc.
Direction Economie Management Management et direction
Épisodes
  • The Trust Equation: Accenture's Marco Ziegler on the four variables that turn clients into partners
    Apr 28 2026

    Many business relationships can’t seem to get out of transactional mode. That’s why Marco Ziegler flew almost 100,00 miles in one year – not to close deals, but to show up for his clients. There's a difference, and that’s the whole point.

    Marco has a formula for this philosophy. And it’ll make you reconsider how you think about client relationships.

    Topic Highlights:

    – The Trust Equation: four variables that determine whether clients see you as a vendor or a partner

    – The specific moment Marco stopped confusing vulnerability with weakness

    – What nearly 100,000 miles of travel taught him about meeting people on their terms, not yours

    – The mid-pitch moment that revealed a major blind spot about self-orientation

    – How running the Office of the CEO reset everything he thought he knew about credibility


    Guest Bio

    Marco Ziegler is a global client leader at Accenture and former head of the Office of the CEO for Julie Sweet, one of the most powerful executives in global business.


    Episode Links

    Accenture

    The Trust Equation framework

    Athens Classic Marathon

    Connect with Us

    theliftpod.com

    Let’s stay in touch

    Subscribe to The Lift

    Find Ben online: LinkedIn | Instagram

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    34 min
  • Neurodiversity at work: Understood.org's Nathan Friedman on what leaders get wrong about 70 million employees
    Apr 21 2026

    One in five Americans has a learning or thinking difference, and 53% of Gen Z identifies as neurodivergent. That means neurodivergent employees are already on your team, whether you know it or not. Nathan Friedman isn't here to make this a DEI checkbox issue. He's here to make it a business case.

    Topic Highlights:

    – Why the best neuroinclusive management practices are just...good general management practices

    – The "design for the margins" principle and the value of closed captions and pre-read agendas

    – What companies get wrong about job postings, interview questions, and the "great handshake" test

    – Why 50+% of neurodivergent employees choose not to disclose, and what that means for your systems

    – The business case for neurodivergent talent and data on top-line growth, turnover, and productivity


    Guest Bio

    Nathan Friedman is the Co-President and CMO of Understood.org, a nonprofit serving 70 million Americans with learning and thinking differences, and the host of the Minds at Work podcast.


    Episode Links

    Understood.org

    Minds at Work podcast

    Kay Sargent’s Designing Neuroinclusive Spaces guide

    The 4A's Foundation

    Connect with Us

    theliftpod.com

    Let’s stay in touch

    Subscribe to The Lift

    Find Ben online: LinkedIn | Instagram


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    33 min
  • Civil disobedience as a leadership strategy: Housing Works' Charles King on using every tool at your disposal to influence change
    Apr 14 2026

    Charles King has been arrested more than 300 hundred times. Not because he's reckless – quite the opposite, in fact: because he's strategic. As the CEO of Housing Works, he's spent 35 years cycling between courtrooms, legislative offices, protest frontlines, and memorial services, doing whatever it takes to pull whichever lever of power any given moment demands.

    His thesis: it's all advocacy. It's just “in front of different judges.”

    Topic Highlights:

    – Why civil disobedience is a calculated leadership tool, and how to know when to use it

    – The "different judges" framework: how to map your forms of influence to the situation

    – What the Housing First model actually does for drug users

    – How Housing Works landed the first cannabis store license in New York

    – Why Charles, now 70, still lives in one of Housing Works’ residential facilities

    Guest Bio

    Charles King is a lawyer, an ordained minister, an activist, the co-founder and CEO of Housing Works, the nation's largest community-based HIV/AIDS and homeless services organization.

    Episode Links

    Housing Works

    ACT UP Oral History Project

    Just Mercy by Bryan Stevenson

    Connect with Us

    theliftpod.com

    Let’s stay in touch

    Subscribe to The Lift

    Find Ben online: LinkedIn | Instagram


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    43 min
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