What actually happens when you're doing all the marketing and nothing is landing? Is it your strategy... or is it something deeper?

In this raw, real, and out of the ordinary episode, Leonie Dawson does something she's never done publicly before — she takes co-host Tamara Protassow through a deep, live soul coaching session in real time, right here on the podcast. No edits. No script. Just pure intuitive magic.

Tamara is actively marketing a new six-month soul-led group container — something her community has literally asked for — and yet? Crickets. So instead of just tweaking her sales page, Leonie goes under the surface to find out what's really blocking the energy.

What unfolds is nothing short of spectacular. They move through inner child healing (hello, 13-year-old Tam who just wants to be in her library with snacks and zero responsibilities), energy rebalancing, ancestral timeline healing going ALL the way back to prehistoric times, a detour to Stalin's Russia, and a healing message courtesy of... Bad Bunny. (You read that right.)

This is soul coaching, energy clearing, business strategy and ancestral healing — woven together into one completely wild, deeply moving, and occasionally very funny journey.

And the update at the end? Well. Within 72 hours of the session, just at Leonie's predicted time, Tam received a VIP enrolment at $1,200. The inner work and the outer work, together? That's where the miracles live.

This episode is for you if:You're a creative, soul-led woman who's showing up, doing the marketing, and still feeling like something's blocked. If you've ever suspected the real issue isn't your strategy — it's the ancestral, energetic, or inner-child stuff underneath it — this episode is going to blow your mind wide open.

🌿 Topics Covered:

• What "soul coaching" actually looks like in practice (live and unfiltered!)
• Why good marketing strategy sometimes isn't enough — and what to do instead
• Inner child healing and how your younger selves can block your business growth

• Ancestral timeline healing and clearing inherited "I can't get what I want" energy
• How trauma in your lineage can show up as marketing blocks (including a journey to Stalin's Russia)
• The difference between inner work AND outer work — and why you need both
• The magic 72-hour window after energy healing
• A surprise VIP enrollment that arrived right on schedule

✨ Key Insights:

• Strategy alone won't fix an energy block. When you're doing all the right things and nothing's converting, it's time to look beneath the surface — at your inner selves, your nervous system, and your ancestral lines.
• Your younger selves have veto power. Tam's 13-year-old self didn't want to do the "exposed, vulnerable" work of showing up differently. Giving her a safe sanctuary — without making her responsible — was the unlock.

• You can't always change history, but you can change the story.
• Inner work + outer work = miracles. Tam was already marketing consistently. The energetic clearing gave the outer work somewhere to land.

📣 Ready for more?

If this episode cracked something open for you, you're going to LOVE what's happening inside Leonie's Unicorn Biz & Life Academy. Every single month, Leonie runs a live group coaching call just like this — intuitive, deep, strategic, and real. Plus, if you want even more access, the Academy's Grow Mastermind is where you go all-in.

👉 Come join us at leoniedawson.com/academy

And if this episode moved you, made you laugh, or made you cry (or all three at once), please leave a review and share it with a friend who needs it. It means the world. 🖤

#SoulCoaching #WomenEntrepreneurs #EnergyHealing #AncestralHealing #InnerChildHealing #NeurodivergentWomen #CreativeWomenInBusiness #SpiritualBusiness #MarketingMindset

What if the chaos you're feeling isn't a sign you're failing — but a call to come home to yourself?

In this deeply moving episode, Leonie Dawson invites you into Day 1 of her transformational 2026 Dream Quest. This isn't your typical goal-setting workshop. This is soul work for creative, neurodivergent entrepreneurs who are ready to reclaim their joy, power, and dreams in a world that feels overwhelming.

Leonie shares the profound "terrarium analogy" — a framework for understanding how to create the perfect conditions for your dreams to flourish. She walks you through what truly needs to be in your energetic container for the year ahead, and what needs to be lovingly released.

You'll discover how to protect your inner world while navigating external chaos, why your nervous system is the most important business tool you have, and how to soften into loveliness even when everything feels hard.

Drawing on ancient wisdom and modern neuroscience, Leonie weaves together stories of her three wise elders, the strength of your ancestors, and practical spiritual tools to help you craft 2026 as your most powerful year yet.

This episode is medicine for overwhelmed hearts and overstimulated nervous systems. It's permission to slow down, to tend to yourself first, and to build your life and business from a place of deep knowing rather than constant doing.

Ready to dive deeper? Join Leonie's Academy for the full 3-day Dream Quest experience and ongoing support for creative entrepreneurs.

What we cover:

• Your terrarium matters more than your to-do list — The conditions you create around your dreams determine whether they flourish or wither. What's in your energetic environment?
• You come from an unbroken line of survivors — Your ancestors survived famines, wars, ice ages, and climate change. Their strength, innovation, and courage live in your bones.
• Nobody can steal your joy — External chaos doesn't get to determine your internal state. You have sovereignty over your one precious life.
• Nervous system first, strategy second — When your nervous system is dysregulated, no amount of planning will help. Tend to your inner world first.
• Soften into loveliness, not hardness — The most resilient people don't become jaded by hardship — they become more receptive to beauty, gratitude, and love.
• This is soul work, not surface work — Real transformation happens when you weave intuition and spirituality back into your practical plans.
• Permission to release what's not yours — You don't have to carry the weight of the world. Focus on what's actually in your terrarium.
• Beauty and awe are revolutionary acts — Like Aunt Lucy seeing the mountains for the 90th year with fresh wonder, staying open to beauty is a form of resistance.
• Your one precious life is non-negotiable — No external circumstance gets to diminish your life force or derail your dreams from their rightful place.
• Coming home to yourself is the work — In a world pulling you in a thousand directions, centering in your deepest knowing is the most radical thing you can do.

Who this episode is for

This episode is for creative women entrepreneurs, neurodivergent business owners, spiritual seekers, and heart-centered humans who are tired of surface-level success strategies and ready for deep, transformational soul work that actually honours how you're wired.

Resources

• Leonie's Academy — Join for the complete 3-day Dream Quest experience and ongoing creative entrepreneur support
• 2026 My Brilliant Year Goals Workbooks

#WomenEntrepreneurs #CreativeBusiness #NeurodivergentEntrepreneur #SoulWork #DreamQuest #IntuitiveBusinessStrategy #FeminineLeadership #SpiritualEntrepreneur #PersonalDevelopment #CreativeWomen

What happens when you combine unicorns, price drops that go the opposite direction, and a business model that prioritizes joy over formulas? This episode is packed with juicy announcements about the future of my academy—and trust me, you're going to want to hear every single detail.

I'm joined by my brilliant accountability coach and podcast co-host, Tamara Protassow, as we talk through the biggest changes I've made to my business in years. And spoiler alert: they're all designed to be win-win-wins for everyone involved.

Topics Covered:

• Why I'm rebranding to the Unicorn Biz & Life Academy
• The radical price drop from $495 to $99/year (yes, really)
• How current members are being taken care of with credits and reduced rates
• Two new membership tiers: Take Action Club & Grow Mastermind
• How healing my primitive reflexes expanded my capacity for intensive coaching
• Why I'm not worried about industry changes (and why you shouldn't be either)
• The power of accountability channels and weekly productivity sessions

Key Insights:

• Accessibility over exclusivity: Dropping prices can create a bigger, more powerful community of action-takers riding toward their dreams together
• Change is constant: The online business industry has been shifting since 2008—adaptability matters more than reacting to every headline
• Nervous system capacity is expandable: Resolving primitive reflexes can dramatically increase your executive function and energy for business
• Strategy + intuition = transformation: The most powerful coaching combines practical business strategy with deep energetic and spiritual clearing
• Productivity isn't about doing more: It's about doing the important work that actually moves your business forward
• No lock-in required: Flexible membership options mean you can get the support you need when you need it
• Your business can be uniquely yours: Formulaic approaches are boring—building a unicorn business means doing it your way with joy and renegade energy

Who This Podcast Is For:

This podcast is for creative women entrepreneurs, neurodivergent business owners, and spiritual seekers who want to build wildly successful businesses on their own terms—with more joy, less hustle, and a whole lot of magic.

Links & Resources Mentioned:

• Join the Unicorn Biz & Life Academy: leoniedawson.com/academy
• Email support: support@leoniedawson.com
• Previous episode on primitive reflexes and nervous system healing

Notable Quotes:

"I don't want to do formulaic. I don't want life and business to look like anybody else's. I want it to be my own and I want other people to feel that same passion and joy and deliciousness at going full throttle chasing after their own dreams on the backs of unicorns."

"When I say there's a price change, like you might feel like there's a little bit tense hearing that, but it is in the opposite direction from what you think."

"I thought that level of executive functioning limitation was just something permanent that I would have for the rest of my life and that I would work accommodations around it. And that was fine. And then I started hearing a little bit about primitive reflexes..."

"It's not just about doing more things, but it's doing the important things that are actually going to grow your business and bring in more sales."

Ready to gallop toward your dreams? Join the Unicorn Biz & Life Academy for just $99/year and get access to 100+ courses, monthly coaching calls, guest expert workshops, and a community of magical humans building businesses their way. Head to leoniedawson.com/academy to join the herd!

#WomenEntrepreneurs #NeurodivergentBusiness #CreativeBusiness #FemaleFounders #OnlineBusinessTips #SpiritualEntrepreneur #BusinessCoaching #ProductivityHacks #MindsetShift #BusinessGrowth

When the world feels like it's on fire, it's tempting to hide. To stop showing up. To freeze in the middle of all the chaos and convince yourself that promoting your business right now is somehow "too much."

But here's the truth: the world doesn't need you to shrink. It needs you to keep shining.

In this raw and real conversation, Leonie and Tam dive deep into why growing your business during challenging times isn't selfish—it's essential. They share personal stories from bushfire evacuations, pandemic lockdowns, and yes, even ice skating accidents (complete with sprained tailbones and all the middle-aged gasps).

You'll discover why preserving your sanity, building your business, and being a regulated human actually helps the world more than doom-scrolling ever could. Plus, they get wonderfully sidetracked talking about fancy chairs, flash cows, and the importance of sniffing your children's heads for a dopamine hit.

Because we contain multitudes, darlings. And your business? It's part of your activism, your resistance, and your contribution to making this world a little bit better.

We Cover:

• Why freezing and doom-scrolling helps nobody (and what to do instead)
• How to preserve your nervous system regulation during global chaos
• The importance of being visible as an act of resistance
• Creating abundance so you can direct resources where they're needed most
• How to choose your activism focus without burning out
• The difference between being in the epicenter of crisis vs. witnessing from outside
• Practical self-care that actually regulates your nervous system (20-second hugs, anyone?)
• Why your email list matters more than ever (especially when social media platforms aren't yours)
• How Leonie's donated over $170,000 through her business (and how you can too)

Key Insights

• We're not built for 24/7 news cycles and live-streamed gore—it creates vicarious PTSD and complete dysregulation
• Being frozen, passive, and overwhelmed serves the negative powers that be—don't give them that satisfaction
• Your business gives you economic freedom, security, and the ability to help others in tangible ways
• When you turn up to your work, you're creating a soft pillow for others' spirits to land on
• Choosing one main activism focus prevents burnout and creates deeper impact
• The world needs more good-hearted people with money who'll use it ethically
• Visibility itself is an act of resistance—being seen, speaking out, and continuing to build
• Your platform matters, no matter the size—even a couple hundred people seeing your stance makes a difference
• Regulate yourself first: nature, beauty, connection, hugs, and sniffing your kids' heads all count
• You can control your tiny corner of the world—your business—and make it abundant, beautiful, and helpful

If this episode resonated with you, we'd love for you to:

• Subscribe to the podcast so you never miss an episode
• Leave a review sharing what spoke to you most
• Share this with another business owner who needs to hear this right now
• Join Leonie's Academy for ongoing support, training, and a community of brilliant souls building businesses that matter → leoniedawson.com/academy

Who is this podcast for?

This podcast is for creative, passionate, neurodivergent women entrepreneurs who want to build businesses that actually matter. If you're tired of hustle culture, done with toxic productivity, and ready to create success on your own terms while making a real difference in the world—you're in exactly the right place.

• 2026 Dream Quest → https://www.youtube.com/watch?v=vWgHl4wwdPo

• Bush Heritage Australia → bushheritage.org.au
• Australian Wildlife Conservancy → australianwildlife.org

• "On Tyranny" by Timothy Snyder (graphic novel version)
• Hag Sofi Ergonomic Chair

#womenentrepreneurs #consciousbusiness #neurodivergententrepreneur #businessactivism #ethicalbusiness #spiritualentrepreneur #creativebusiness #femalebusinessowner #entrepreneurmindset #businesswithpurpose

Ever feel like you're drowning in tasks but can't afford help? Or maybe you've built a team that's bleeding your profits dry? Welcome to the business staffing conversation nobody's having honestly.

In this wildly practical episode, Leonie Dawson and Tamara Protassow dive deep into the messy middle of hiring, firing, and right-sizing your business. From Leonie's experience managing 25+ staff (spoiler: it nearly broke her) to running a 7 figure business with just 1-2 part-time VAs, you'll get the real talk on what actually works.

Topics Covered:

• Red flags that you have too little support (and when to finally hire)
• Warning signs you've hired too many people (and how to fix it)
• The "rescue fantasy" trap that keeps you from leading yourself
• What to outsource first (and what to keep doing yourself)
• Income-to-staffing ratios that actually make sense
• How to protect yourself from "irreplaceable" team members
• Systems that save your sanity (and your business)

Key Insights:

• If you can't afford to hire, you don't have a proven business model yet—focus on marketing and pricing first
• Bookkeeping and tax should be your FIRST outsource—it's affordable and frees crucial brain space
• Under $1M in revenue? You only need 1-2 part-time VAs in most online business models
• Standard Operating Procedures aren't optional—they're your insurance policy when life happens
• More staff = more complexity, not more speed. Small teams move faster.
• If someone makes your business seem impossibly complicated, they're the problem (not the solution)
• Lower your household expectations before hiring help—are you leading yourself or waiting for rescue?
• Templates and systems can save you from "Sharon mode" (ask Leonie's family about that one)
• The "delegate everything" advice is BS—some tasks ground you and spark your best ideas
• When staff leave, your business should run smoothly. If it doesn't, you have a documentation problem.

Ready to build a business that supports your life instead of consuming it? Join Leonie's Academy for workshops on hiring VAs, creating SOPs, and right-sizing your empire. Plus, connect with a community of creative, neurodivergent entrepreneurs who get it.

Notable Quotes:

"If you feel like your business is just far too complicated and absolutely must have this one person or your business will not work, I want you to know that you are wrong and that you need to get rid of that person as soon as possible." – Leonie Dawson

"We are not actually brain surgeons. We are not rocket scientists. And every single person in this world really is replaceable." – Leonie Dawson

"Are you actually leading yourself or are you wanting someone to rescue you?" – Leonie Dawson

"The more somebody makes out that the business is very complicated, the more that person needs to leave because businesses actually aren't that complicated." – Leonie Dawson

"Your best ideas don't come at the laptop. They happen in blank space moments when you're in the shower, when you're cooking dinner, when you're wafting about your raspberry patch." – Leonie Dawson

Who This Podcast Is For:

Creative women entrepreneurs, neurodivergent business owners, and soul-led service providers who want to build profitable businesses without sacrificing their sanity, values, or family time. Perfect for you if you're tired of "hustle harder" advice and ready for strategies that actually work for human beings.

Links & Resources Mentioned:

• Leonie Dawson's Academy – Includes "How to Hire and Manage a VA" workshop and SOP templates
• Previous episode: Interview with Claire Wood (accountant)
• Previous episode: Interview with Katie Chappell (illustration business)
• Tools mentioned: Gmail templates, Asana, Zero accounting software, Repurpose.io, HelloFresh, Marley Spoon, The Laundry Lady (Australia)
• Bob Katter on crocodiles

#WomenEntrepreneurs #CreativeBusiness #NeurodivergentEntrepreneur #SmallBusinessOwner #BusinessSystems #SolopreneurLife #MindfulBusiness #VirtualAssistant #BusinessGrowth #FemaleFounders