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The Leaf Colectivo

The Leaf Colectivo

De : Leaf.fm Ltd.
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Unfiltered conversations about performance, data and ecommerce from the team at Leaf - for marketers who are tired of fluff and eager to understand what really drives profitability.

Copyright 2021 All rights reserved. Economie Marketing et ventes
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    Épisodes
    • The conversion tracking shortcuts costing you thousands | S3 E3

      The conversion tracking shortcuts costing you thousands | S3 E3
      Feb 16 2026

      In Episode 3 of the Leaf Colectivo Season 3, Wes and Gil explain why free tracking setups like Google Tag Manager and native Meta and Google apps just aren’t good enough for scaling DTC brands.
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      42 min
    • Now the algorithm decides, tracking is targeting | S3 E2

      Now the algorithm decides, tracking is targeting | S3 E2
      Dec 2 2025

      In Episode 2 of the Leaf Colectivo Season 3, Wes and Gil discuss the foundational principle of modern performance marketing that most brands underestimate: tracking is targeting.
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      39 min
    • The performance crisis no one is talking about | S3 E1

      The performance crisis no one is talking about | S3 E1
      Nov 12 2025

      The Leaf Colectivo podcast returns for its third season. In this episode, Gilbert and Wesley unpack “the performance crisis no one is talking about” - the silent breakdown of conversion tracking that’s costing brands thousands.

      Blogs

      What is conversion tracking & why should you care about it?

      The Core 5 ecommerce events you need to track (and why)

      About Leaf

      Learn more about what we do at Leaf on LinkedIn and on our website.
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      43 min
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