Épisodes

  • Building B2B Sales Systems That Scale Without Sales Heroics

    Building B2B Sales Systems That Scale Without Sales Heroics
    Jan 28 2026
    In this episode Olaf Lesniak shares why sustainable B2B growth comes from systems—not individual sales heroics. Olaf explains how he built two 7-figure companies by designing repeatable sales processes, installing simple management routines, and structuring CRM pipelines that reveal problems instead of hiding them. If your sales success depends on a few strong performers, or your follow-up feels inconsistent, this conversation will help you rethink how sales should actually work. What You’ll Learn Why relying on “sales heroes” eventually caps growth • How to design pipeline stages that match real buying behavior • The management routines that replace motivation-based selling • Why presenting proposals live shortens sales cycles • How structured follow-up turns chasing into decision-making Episode Chapters 00:00 — Why B2B growth fails when it relies on heroics 02:20 — Why automation must come after process clarity 03:50 — CRM as the backbone of scalable sales systems 06:30 — Management routines that replace motivation-based selling 09:40 — Sales bottlenecks are system failures, not people problems 12:40 — Why marketing must precede hiring salespeople 15:20 — Presenting proposals live to shorten sales cycles 18:10 — Structuring follow-up around decisions, not chasing 21:00 — Using frameworks and AI to support sales discovery 25:00 — Building trust through professional sales processes 30:00 — Leading teams without micromanagement 33:30 — Developing people while scaling the business 36:00 — Don’t quit: navigating the lonely side of entrepreneurship Quotable “You can have all the leads in the world, but if you don’t have the processes to take action on the data, you won’t scale.” ~ Olaf Lesniak Invitation From GuestConnect with Olaf on LinkedIn https://www.linkedin.com/in/olaflesniak Connect With Our Guesthttps://www.linkedin.com/in/olaflesniakhttps://www.youtube.com/@Performance.Digitalhttps://www.instagram.com/olaflesniak_ The post Building B2B Sales Systems That Scale Without Sales Heroics first appeared on The Lead Machine Growth Show with Paul Guyon.
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    40 min
  • Pricing Systems, Not Hustle: The Structure Behind Sustainable Profit

    Pricing Systems, Not Hustle: The Structure Behind Sustainable Profit
    Jan 21 2026
    If you’re a service business owner who keeps hitting the same income ceiling, this episode explains why. Linda breaks down how custom pricing, overdelivery, and blurry agreements quietly drain profit—and how to rebuild pricing power by aligning what you charge with how you actually deliver. You’ll walk away with a clearer delivery framework, stronger pricing boundaries, and a practical way to stop “silent leaks” without adding more hustle. Tune In Now: Identify the most common pricing and delivery leaks that quietly drain profitReplace custom-everything pricing with a clearer baseline delivery structureSet and hold boundaries so scope creep stops eating your marginsUnderstand why undefined delivery frameworks create revenue instabilityLearn why overdelivery is often a boundary issue—not a client issue Chapters: 00:00:00 — The real bottleneck: pricing systems, not hustle00:03:00 — Why money and pricing are charged—and why founders avoid the conversation00:05:00 — A real client example: delivery schedule, boundaries, and pricing shifts00:10:45 — Pricing doesn’t start with math—it starts with delivery00:15:00 — The structural leaks: custom pricing, overdelivery, and delivery drift00:25:00 — Nervous system capacity and why pricing collapses under stress00:34:00 — Rebuilding pricing power with packages, structure, and intrinsic value00:47:00 — Free guide and how to connect with Linda Quotable “Pricing doesn’t start with math. Pricing starts with how you deliver your service.” ~ Linda Hunt Invitation From GuestInvitation From Guest: Free Guide: The Perfect Pricing Formula https://www.sumsolutions.com Connect With Our Guesthttps://www.sumsolutions.comhttps://www.linkedin.com/in/lindaahunt/https://www.linkedin.com/company/sumsolutionshttps://www.instagram.com/sumsolutionsllc/https://www.facebook.com/sumsolutions The post Pricing Systems, Not Hustle: The Structure Behind Sustainable Profit first appeared on The Lead Machine Growth Show with Paul Guyon.
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    49 min
  • How Podcast Guesting Turns Relationships Into Warm, Qualified Leads

    How Podcast Guesting Turns Relationships Into Warm, Qualified Leads
    Jan 14 2026
    This episode explains why podcast guesting succeeds when it is intentional and system-driven rather than opportunistic. Jessica Rhodes shares how listeners spend time with you first, creating trust that carries into future conversations. Tune In Now: • Learn why podcast guesting fails without clear goals • Discover how listeners self-qualify before booking a call • Understand how trust is built before the sales conversation • See how interviews support relationship-driven growth • Avoid treating podcast guesting as a short-term traffic play Chapters: 00:00 – Intro 02:29 – Why podcast guesting fails without a plan 03:07 – Defining clear goals for interviews 08:10 – How trust is built before the sales call 15:30 – Positioning that attracts the right listeners 19:02 – Relationships over funnels 24:30 – Structuring interviews for warm leads 36:32 – Consistency as a long-term growth strategy Quotable “By the time I do a sales call with somebody who has heard me on a podcast, they’re already warm because they’ve spent time listening to me.” ~ Jessica Rhodes Invitation From GuestInterview Prep Checklist https://interviewconnections.com/prep Connect With Our Guesthttps://interviewconnections.com https://www.linkedin.com/company/interviewconnections The post How Podcast Guesting Turns Relationships Into Warm, Qualified Leads first appeared on The Lead Machine Growth Show with Paul Guyon.
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    45 min
  • Why High Performers Hit Ceilings They Can’t Funnel Their Way Past

    Why High Performers Hit Ceilings They Can’t Funnel Their Way Past
    Jan 7 2026
    Why This Episode Matters Most leaders don’t struggle because they lack strategy.They struggle because their internal state can’t sustain the strategy they already have. In this conversation, Cindy Koehler explains how stress, ingrained thought patterns, and outdated self-identity quietly shape performance—often without us realizing it. The result? Slower execution, reduced clarity, and invisible growth ceilings. In this episode, you’ll learn: Why solid strategies stop working when your identity hasn’t caught up How chronic stress narrows focus and weakens decision-making What calm and self-awareness unlock that hustle never will How to recognize the internal signals that signal it’s time for deeper chang Quotable “No strategy can outwork an identity that doesn’t believe in you.” ~ Cindy Koehler Invitation From GuestCindy is offering listeners a free 30-minute online coaching appointment to explore what’s holding them back and how to step into their next-level self. Sessions can be booked up to two months in advance, with limited availability. https://mindgarage.com.au Connect With Our Guesthttps://mindgarage.com.auhttps://www.linkedin.com/in/cindy-koehler-b579a277/https://www.facebook.com/themindgarage/ The post Why High Performers Hit Ceilings They Can’t Funnel Their Way Past first appeared on The Lead Machine Growth Show with Paul Guyon.
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    34 min
  • Why High Performers Self-Sabotage Just Before the Next Level

    Why High Performers Self-Sabotage Just Before the Next Level
    Dec 31 2025
    Why This Episode Matters Many experienced professionals hit a point where progress slows without a clear reason. Curtis McCullom explains why effort alone isn’t always the issue—and how internal blind spots shape leadership behavior, momentum, and results. What You’ll Learn Why growth often triggers resistance instead of confidenceHow subconscious beliefs enforce invisible ceilingsWhat emotional overreaction reveals about leadership blind spotsHow awareness and conditioning support sustainable growth Quotable “A blind spot isn’t a blind spot until it stops you from reaching the next level.” ~ Curtis McCullom Invitation From GuestCurtis is offering a free Core Values Discovery & Alignment Session to the first 15 listeners. Mention the podcast name and “2025” when booking. https://www.bespokehumanpotentialcoaching.com/ Connect With Our GuestWebsite: http://www.bespokehumanpotentialcoaching.com/ YouTube: https://youtube.com/@curtismccullom LinkedIn: https://www.linkedin.com/in/curtis-mccullom/ Instagram: https://www.instagram.com/curtis.mccullom/ The post Why High Performers Self-Sabotage Just Before the Next Level first appeared on The Lead Machine Growth Show with Paul Guyon.
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    49 min
  • How High-Performing Men Stay Energized, Aligned & Accountable Through Change

    How High-Performing Men Stay Energized, Aligned & Accountable Through Change
    Dec 24 2025
    This episode breaks down how energy, systems, and accountability directly affect performance during times of change. Barton Henderson shares practical perspectives on taking imperfect action, protecting health, and avoiding isolation while scaling. Listeners gain clarity on how to maintain momentum without burning out. Key Takeaways Taking imperfect action creates momentum faster than waiting for clarity or perfectionSystems should be established before hiring or attempting to scaleEnergy is a performance multiplier shaped by daily decisions and environmentsHealth and physical care are foundational to sustained business performanceAccountability accelerates execution when it is communal and visible Quotable “Accountability works when it’s visible and when you’re surrounded by people who expect more of you.” ~ Barton Henderson, Esq. Invitation From GuestListeners are invited to explore AgoraGuild.com—a modern men’s group helping high-performing men take aligned action in their lives and careers. We offer a free discovery call to see if you’re a fit for our private group coaching experience and weekly recorded mastermind sessions. https://Agoraguild.com Connect With Our GuestWebsites https://www.barton-henderson.com/bartspeaks/https://podcastguests.com/expert/bhenderson/https://Agoraguild.com Socials https://www.youtube.com/@BartHendersonesqhttps://www.linkedin.com/in/barton-henderson-esqhttps://www.facebook.com/bart.henderson1https://twitter.com/hendersonbartonhttps://www.instagram.com/barthendersonesq The post How High-Performing Men Stay Energized, Aligned & Accountable Through Change first appeared on The Lead Machine Growth Show with Paul Guyon.
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    41 min
  • Conversion is King: How to Turn Your Website Into a 24/7 Salesperson

    Conversion is King: How to Turn Your Website Into a 24/7 Salesperson
    Dec 17 2025
    Many small business owners treat their website as a digital brochure instead of a growth engine. In this conversation, Andrew Lay explains why that mindset limits results and how your website should function as a 24/7 salesperson that builds trust, reduces friction, and drives consistent leads. Andrew shares practical frameworks for improving conversions without overcomplicating design, including how to structure your homepage, avoid common UX mistakes, and use trust signals that actually matter. The result is a website that works harder for your business — even when you’re offline. Tune In Now Why most good-looking websites still fail to convert • How clarity beats clever design every time • The role of speed, load time, and friction in conversions • Why your website should never be considered “done” • How small changes can dramatically increase lead flow Quotable “Your website is your virtual front door, or actually even your salesperson generating leads 24/7.” ~ Andrew Lay Invitation From GuestFree 30-minute consultation on your landing page. https://www.hieroart.com Connect With Our Guesthttps://www.hieroart.comhttps://www.facebook.com/hierographx.agencyhttps://www.linkedin.com/company/hieroart/ The post Conversion is King: How to Turn Your Website Into a 24/7 Salesperson first appeared on The Lead Machine Growth Show with Paul Guyon.
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    48 min
  • Scaling Small-Team Marketing with AI Agents (Without Losing Your Values)

    Scaling Small-Team Marketing with AI Agents (Without Losing Your Values)
    Dec 10 2025
    Angela Tipton and Travis Franklin walk through a practical, values-driven approach to AI in marketing: where to start, what to automate, and what must stay human. You’ll learn how to build AI-powered workflows that protect your culture, support your team, and free you from repetitive tasks so you can focus on strategy, relationships, and growth. This is a grounded guide for small business owners who want leverage from AI without turning their brand into generic robot-speak. Tune In Now What AI agents and automation actually look like day to day inside a marketing teamHow to start with AI without getting buried in tools, tech, or shiny objectsWhere most businesses waste time in their marketing operations—and how automation can fix itSmart ways to balance personalization and automation in relationship-driven industries like healthcare, B2B, and professional servicesHow to use AI to improve your SOPs and protect your culture instead of hollowing it outSimple “dip-your-toe-in” tools and agents to test AI safely and strategicallyHow to find AI automation opportunities that are hiding in plain sight inside your existing content, meetings, and processes And much, much more. Quotable “Marketing is the bridge between your customer’s problem and your solution.” ~ Franklin & Tipton Invitation From GuestYou can download a free copy of our guide in the link below: “The Leader’s Guide to AI Adoption: A 3-Phase Implementation Plan.” https://tiptonfranklin.com/ebook Connect With Our GuestWebsite: https://tiptonfranklin.com LinkedIn: https://linkedin.com/in/angelalmtiptonhttps://www.linkedin.com/in/tsfranklin/https://www.linkedin.com/company/tiptonfranklin/ Instagram: https://www.instagram.com/tiptonfranklinmarketing/ The post Scaling Small-Team Marketing with AI Agents (Without Losing Your Values) first appeared on The Lead Machine Growth Show with Paul Guyon.
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    44 min