Have you ever wondered why the 80/20 rule works in almost every aspect of life, from business to personal connections, and how you can use it to optimize your success?

The Pareto Principle, or 80/20 rule, has been around for decades, but do you really understand how deeply it impacts your business? In this episode, we explore not just the basics of 80/20, but how digging deeper into this principle can radically shift your approach to everything from customers to employees, and even your own personal life.

• Learn how applying 80/20 can uncover your business’s true power and profit centers.

• Discover how to maximize talent and resources by focusing on the most productive elements of your team and customers.

• Understand why focusing on fewer, better relationships can transform your personal and professional life.

Tune in now to discover how embracing 80/20 could be the key to unlocking exponential growth and serenity in your business.

Check out:

• 4:30 – Discover how the 80/20 rule impacts customer relationships and why focusing on your most profitable clients can save time and boost profits.

• 19:45 – Learn about the “80/20 inside the 80/20” concept and how breaking it down further can reveal hidden opportunities in your business.

• 35:10 – Gain insights into how the 80/20 rule applies to talent management and why doubling down on strengths, rather than weaknesses, leads to explosive growth.

About Our Guest

Perry Marshall is one of the most expensive business strategists in the world. He is endorsed in FORBES and Inc. Magazine and has worked with clients such as FanDuel, InfusionSoft, and LoanBuilder.

He founded the $10 million Evolution 2.0 Prize, with judges from Harvard, Oxford and MIT. Launched at the Royal Society in London, it’s the world’s largest science research award. He is co-founder of the AACR’s Cancer & Evolution Working Group.

NASA’s Jet Propulsion Labs uses his 80/20 Curve as a productivity tool. His reinvention of the Pareto Principle was published in Harvard Business Review.

What if behavioral science—not just branding—was the key to finally getting people to pay attention, change habits, and take action?

Whether you're launching a product, driving cultural change, or working to influence public behavior, you're up against deeply ingrained habits. In this episode, you’ll hear how expert Tim Berney uses behavioral science to create campaigns that do more than inform—they shift mindsets and drive real-world results. This approach works just as powerfully for CEOs as it does for public health leaders.

Here’s what you’ll walk away with:

• A framework for using behavior science to guide people through awareness, belief shifts, and sustainable change.

• Lessons from successful campaigns that moved entire communities—from recycling to water conservation to anti-smoking.

• Insight into how these same tools apply to internal culture change and leadership development.

Listen now to discover how behavior-driven marketing can help you solve your toughest communication and culture challenges.

Check out:

[12:43] – How a $1,300/month media buying side hustle turned into a nationally recognized behavior change agency—and what it took to get there.
[24:10] – The 4 stages of behavior change explained with real-world campaigns like recycling, seatbelts, and anti-smoking.
[47:22] – A candid take on how AI is reshaping the marketing landscape—and why the winners will be those who lean in, not resist.

About Our Guest

Tim Berney is the CEO and Founder of VI Marketing & Branding, a multi-million-dollar, independent agency known for creating behavior-changing campaigns that drive measurable success. With decades of experience in marketing and branding, Tim has led VI to become a nationally recognized firm, helping businesses scale through strategic innovation. His expertise spans brand development, market growth and leadership in an evolving digital landscape.

Are you leading a high-performing team but still struggling to handle stress as it builds behind the scenes—despite doing all the “right” things?

In this episode, you’ll hear from Keri Ford—former creative director turned global leadership advisor for top-tier women leaders—who explains why success often comes with silent struggles no one talks about. Through her work in nervous system regulation and somatic strategies, Keri helps founders and CEOs break patterns they didn’t know were sabotaging their leadership and well-being. If you’ve ever wondered why the same challenges keep resurfacing no matter how hard you work, this conversation will hit home.

By tuning in, you'll discover:

• How unresolved trauma and nervous system dysregulation show up in leadership decisions, hiring patterns, and team dynamics.

• What “functional freeze” looks like—and why chronic stress might be hiding behind your drive to succeed.

• How building somatic fluency can expand your capacity to handle pressure, avoid burnout, and lead with more clarity, creativity, and control.

If you're ready to lead with less stress and more impact, press play now and hear how Kerry Ford helps elite leaders rewrite their internal wiring for lasting success.

Check out:

[08:43] – From Creative Director to Somatic Leadership: Kerry shares the personal journey that led her from launching luxury brands to discovering the transformative power of somatic work through her son’s sensory challenges.

[24:16] – How Trauma Patterns Show Up in Leadership: A powerful breakdown of how unresolved trauma manifests in hiring decisions, burnout cycles, and the chronic stress that top-tier leaders often normalize.

[39:50] – Building a Bigger Window of Tolerance: Learn how expanding your nervous system’s capacity can help you handle stress more effectively—and why it could be the missing leadership skill no one taught you.

About Keri Ford

KERI FORD, former Creative Director and ex-corporate leader, now serves as the Holy High Council & Elite Advisor to the world’s most influential women in business. As CEO & Founder of Elevate with Keri, a global wellness coaching company, she empowers female founders and executives to achieve new heights through her cutting-edge methodologies in nervous system regulation, peak neuroscience performance, and an embodied approach in leadership.