Produced with Jones Trial Attorneys and BSPE Legal Marketing, this episode features Sean M. Jones joining Viktoria Altman to unpack a “win-win-win” approach to criminal defense—one that prioritizes real solutions over courtroom theatrics. Sean shares how he works with clients on mitigation and accountability, why referrals matter more than reviews in criminal cases, what he learned from early marketing experiments, and how he’s building a practice that lets him focus on vision and jury trials while protecting an authentic brand presence.

Podcast Takeaways:

1. Outcome Design: Aim for resolutions that reduce harm while keeping clients positioned to rebuild.
2. Negotiation Leverage: Strengthen your bargaining position by documenting stability, work, and community support.
3. Story Over File: Use your role to present the person—not just the paperwork—to the prosecutor and judge.
4. Community Credibility: Be professional with opposing counsel because today’s friction can cost tomorrow’s options.
5. Referral Momentum: Make it easy for clients’ families and networks to remember and recommend you.
6. Review Alternatives: Create ethical, privacy-friendly ways to capture social proof when clients won’t post publicly.
7. Values-Based Representation: Set expectations early so clients understand accountability is part of the strategy.
8. Brand Consistency: Avoid outsourced content that sounds generic or conflicts with how you actually communicate.
9. Low-Risk Marketing: Start with testable channels and track what converts before you scale spending.
10. Team for Freedom: Build roles under you so you can concentrate on leadership and trial work.

Sean M. Jones is the founder of Jones Trial Attorneys, a San Diego-based law firm with a satellite office in Las Vegas. He discusses a solutions-focused approach to criminal defense centered on mitigation, accountability, and building outcomes that serve clients and the broader community.

Viktoria Altman is the host guiding a practical, marketing-aware conversation, covering referrals, positioning, authenticity in branding, and how lawyers can grow without sacrificing who they are.

BSPE Legal Marketing helps law firms translate real-world strengths into clear messaging and content that supports long-term growth—without leaning on clichés or overhyped claims.

Youtube: https://youtu.be/TtHY8rCYgnw

In this episode produced by BSPE Legal Marketing, Viktoria Altman speaks with Robert Abtahi, co-founder of Texas Defenders Law Firm, about what makes a criminal defense practice stand out—fast communication, clear client counseling, and systems that keep cases moving. Robert shares lessons from his time as a prosecutor, explains why “too busy” is a solvable internal issue, and outlines how thoughtful intake, targeted marketing, and steady operational growth can reduce client stress while strengthening a firm’s reputation.

Podcast Takeaways:

1. Responsiveness: Build a same-day callback culture so clients never feel ignored.
2. Client Counseling: Guide anxious clients toward calm decision-making to avoid mistakes that complicate the case.
3. Service Differentiation: Compete on reliability and organization when pricing and credentials are similar.
4. After-Hours Coverage: Treat late-night arrests as normal business hours and staff accordingly.
5. Systems Over Hustle: Use tools and delegation to protect quality instead of glorifying overload.
6. Targeted Outreach: Market only to people with active, actionable needs—and follow up immediately.
7. Process Credibility: Show prosecutors and judges you’re consistent by meeting deadlines and keeping clients prepared.
8. Balanced Clients: Attract clients who engage and cooperate without spiraling into constant panic.
9. Brand Consistency: Make every touchpoint—from intake to reminders—reflect your firm’s standards.
10. Steady Growth: Scale only when your workflow data proves you can maintain service without slipping.

Robert Abtahi is a co-founder of Texas Defenders Law Firm, a Texas-based criminal defense practice with a primary office in Dallas and work across the state, including San Antonio and surrounding suburbs. He shares a process-driven approach focused on responsiveness, client counseling, and steady, responsible firm growth.

Viktoria Altman is a legal marketing professional and podcast host who focuses on client psychology, intake systems, and trust-building strategies for law firms. She brings a practical, operations-minded lens to conversations about how firms can better serve clients under stress.

BSPE Legal Marketing helps law firms strengthen their brand and improve client acquisition through strategy, content, and marketing systems built for sustainable growth. The team emphasizes professionalism, clarity, and consistent client experience across every channel.

Youtube: https://youtu.be/9j7gihwoNXU

In this episode of the Law Firm Accelerator by BSPE Legal Marketing, Viktoria Altman sits down with bankruptcy attorney Alia Khan to discuss how she built a thriving, high-volume practice through TikTok, approachable education, and a memorable brand. Alia opens up about combating client shame, using short-form video to create trust, balancing motherhood and law firm ownership, and her goals for expanding her digital presence.

Podcast Takeaways:

1. Prioritize client compassion to help them move beyond shame and take action.
2. Show up on video consistently to build familiarity and brand recognition.
3. Answer audience questions to boost engagement and algorithm reach.
4. Start simple—your phone and a light are enough to begin creating content.
5. Use social media to drive volume in practice areas where referrals are limited.
6. Build a brand name that consumers can easily search and remember.
7. Hire someone who understands your style to support content creation.
8. Protect your schedule by setting boundaries around work and family time.
9. Invest your marketing dollars into platforms with proven return.
10. Expand into additional platforms to future-proof your digital presence.

Alia Khan is a California bankruptcy attorney who has built a rapidly growing law practice by educating the public on TikTok under the brand The Bankruptcy Queen. With nearly two decades of legal experience, she focuses on delivering compassionate guidance, personalized service, and clear information to individuals overwhelmed by debt.

Viktoria Altman is the host of the Law Firm Accelerator podcast and the founder of BSPE Legal Marketing. She is known for helping attorneys grow their practices through branding, SEO, content strategy, and data-driven marketing that aligns with consumer behavior and modern search trends.

BSPE Legal Marketing is a results-driven agency dedicated to helping law firms grow through powerful branding, strategic SEO, AI-optimized content, and multi-channel marketing solutions. Their focus is creating meaningful visibility that attracts quality clients across digital platforms.

Youtube: https://youtu.be/_i6zoYgCRl4