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On today’s episode, we sit down with one of Nigeria’s fastest-rising creators, Tobe “TOBESZN” Ugeh. If you’re active on TikTok, Instagram, or X, you’ve probably come across his clean aesthetics, travel content and hilarious videos. Here, we talk about what it really feels like when virality hits, how sudden attention can shape a creator’s journey, and the pressure that comes with becoming “the internet’s new favourite.”

Tobe shares the story behind his first big moment, how he navigates the expectations to constantly top his previous work, and the realities of dealing with scrutiny in an online space where everyone has an opinion. We also explore the business side of content creation - the decisions, the opportunities, and the challenges that come with turning numbers into a career. Through it all, Tobe reflects on the importance of staying grounded and staying true to your voice even as the noise gets louder.

This episode offers an honest and insightful look into the exciting, chaotic world of modern Nigerian content creation. If you’ve ever wondered what happens when the internet suddenly picks you, this conversation is one you don’t want to miss.

Make sure to listen and share with your friends and families, even your enemies, there’s something for everyone in here!

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