Épisodes

  • Ep 131: Build Customer Trust Through Leadership with Coralee Zueff
    Feb 11 2026

    In this episode, discover how Coralee Zueff, trainer extraordinaire and coach, transforms automotive customer experiences through trust, communication, and leadership. Learn her path into the industry, the pivotal role of service advisors, AI’s impact, and powerful stories about building confidence and resilience. Perfect for new advisors, managers, or anyone eager to elevate leadership in a changing world.

    Learn more about Promotive or start your next search at https://www.gopromotive.com.

    Stop wasting your marketing dollars and connect with Shop Marketing pros at https://www.shopmarketingpros.com.

    Visit https://www.tekmetric.com to book a demo and see how Tekmetric can help you run your shop with more clarity and confidence.

    Visit https://auto.tekmetric.com/4r7jaUw to register for Tektonic In Houston, Texas, April 9th - 11th.

    Visit Golden Hour Garage at https://www.goldenhourgarage.com to schedule a discovery call - & Own Your Golden Hour.

    🔔 Don’t forget to like, comment, and subscribe for more industry insights, leadership strategies, and expert advice!

    #leadership #autorepair #servicetraining

    Timestamps:
    00:00 – Welcome & Intro to Who Is Coralee
    00:53 – Coralee’s Journey into Auto Service
    02:16 – Accidental Industry Entrances and Career Longevity
    02:56 – Upcoming Training Events: Vision, Texas Two Step, Tools
    4:34 – Harnessing AI to Supercharge Your Service Drive
    05:53 – Book Release: Coralee’s Car Care Cookbook
    06:37 – Bilingual Communication: “Speaking Car” with Customers
    10:43 – Leadership Defined: Transformative Moments & Mentorship
    14:58 – Best Advice: Keeping Technicians Busy & Serving Customers
    16:47 – “Know Your Value”: Empowering Service Advisors
    20:01 – Fresh Perspectives Fueling Industry Change
    23:37 – Serving Through Selling: Providing Value that Sticks
    26:25 – Connect with Coralee: Events, Training, Social

    I'm Josh Parnell, Founder and CEO of Limitless Leadership. With a team of leadership coaches, trainers, and speakers, Limitless Leadership helps aspiring leaders tap into unrecognized potential to achieve limitless results.

    For more information, please visit https://www.limitlessleadership.co.

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    33 min
  • Ep 130: Leadership's Three C's with Josh and Bret
    Feb 5 2026

    Unlock the secrets to overcoming fear, anxiety, and feeling stuck in your personal and professional life. Josh Parnell and Bret Beitler dive deep into the “Three C’s”—capability, competence, and confidence—and share real-world strategies for breaking through plateaus and leading with purpose.

    If you’re looking to build momentum, face imposter syndrome, or grow as a leader in any industry, this episode is packed with actionable steps and inspiring stories to get you moving forward.

    Stop managing chaos and start leading with purpose. Visit https://www.limitlessleadership.co to learn more about Limitless Leadership coaching, training, and speaking.

    Visit https://www.tekmetric.com to book a demo and see how Tekmetric can help you run your shop with more clarity and confidence.

    Visit https://auto.tekmetric.com/4r7jaUw to register for Tektonic In Houston, Texas, April 9th - 11th.

    Stop wasting your marketing dollars and connect with Shop Marketing pros at https://www.shopmarketingpros.com.

    Timestamps:
    00:00 – Welcome: Leadership in 2026 & The Episode Kickoff
    01:10 – “God Will Equip the Called”: Faith, Fear & Momentum
    03:28 – Introducing the Three C’s of Getting Unstuck
    07:33 – Capability: Are You Stuck or Just Overloaded?
    10:22 – System Fixes, Time Management, and the Role of a Coach
    13:45 – Limiting Beliefs and the Power of Community
    17:47 – Competence: Defining Skills vs. Chasing Outcomes
    24:43 – Training, Growth, and Why Rookie Mindset Matters
    28:16 – Confidence: Trust Yourself to Act & Learn
    32:11 – Breathe Life Into Others: The Power of “I Believe In You”
    39:04 – Reframing Failure & The Importance of Taking Action
    41:30 – Final Words: You Are Not Alone On This Journey

    I'm Josh Parnell, Founder and CEO of Limitless Leadership. With a team of leadership coaches, trainers, and speakers, Limitless Leadership helps aspiring leaders tap into unrecognized potential to achieve limitless results.

    For more information, please visit https://www.limitlessleadership.co.

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    46 min
  • Ep 129: Leadership, Faith & Mentorship with Trish Ostrander
    Feb 3 2026

    In this episode, Josh Parnell is joined by Trish Ostrander, Training Administrator for Gustafson Brothers and Executive Director of Gustafson Education Foundation. Trish shares how her faith journey led her into the automotive industry, discusses innovative programs like the Intro to Auto Boot Camp and Saturday Auto Shop Club designed to engage and train the next generation, and emphasizes the importance of clarity, direction, and servant leadership in building empowered teams.

    Learn more about Promotive or start your next search at https://www.gopromotive.com.

    Stop managing chaos and start leading with purpose. Visit https://www.limitlessleadership.co to learn more about Limitless Leadership coaching, training, and speaking.

    Visit https://www.tekmetric.com to book a demo and see how Tekmetric can help you run your shop with more clarity and confidence.

    Visit https://auto.tekmetric.com/4r7jaUw to register for Tektonic In Houston, Texas, April 9th - 11th.

    Visit https://integrity1auto.com to learn more about Integrity 1st Car Pros, and https://www.Integrity1Franchise.com to complete the Franchise Fit questionnaire.

    Timestamps:
    00:00 – Intro & Guest Welcome: Meet Trish Ostrander
    01:40 – Attracting the Next Gen: Boot Camps & Community Training
    06:15 – Mentorship, Apprenticeships, and Growing Your Own Talent
    10:45 – Leadership Lessons: Clarity, Direction, and Communication
    13:40 – Empowerment Over Micromanagement in Shop Culture
    17:54 – Champion Shop Blueprint: Making Apprenticeship Accessible
    19:53 – Learning from Failure and Embracing Growth
    22:18 – What Leadership Means & How to Serve Your Team
    27:08 – Planting Seeds for Tomorrow: Taking Action Today
    30:16 – How to Connect with Trish and Learn More

    I'm Josh Parnell, Founder and CEO of Limitless Leadership. With a team of leadership coaches, trainers, and speakers, Limitless Leadership helps aspiring leaders tap into unrecognized potential to achieve limitless results.

    For more information, please visit https://www.limitlessleadership.co.

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    36 min
  • Ep 128: Do You Care DEEPLY About Those You Lead? General Robert Neller
    Jan 28 2026

    In this episode, Josh Parnell is joined by General Robert Neller, former Commandant of the Marine Corps. General Robert Neller says that building a culture of accountability and trust within teams is critical, emphasizing that leaders must both own their decisions and care deeply for those they lead. He also discusses the value of creating environments where team members feel safe to share ideas and drive positive change, and stresses that character and effort are essential qualities for effective leadership.

    Learn more about Promotive or start your next search at https://www.gopromotive.com.

    Visit https://www.tekmetric.com to book a demo and see how Tekmetric can help you run your shop with more clarity and confidence.

    Visit https://auto.tekmetric.com/4r7jaUw to register for Tektonic In Houston, Texas, April 9th - 11th.

    Stop managing chaos and start leading with purpose. Visit https://www.limitlessleadership.co to learn more about Limitless Leadership coaching, training, and speaking.

    • Timestamps:
    • 00:00 "Marine Life and Leadership Journey"
    • 04:21 "Leadership Means Building Great Teams"
    • 08:02 "Leadership as Service and Influence"
    • 11:39 "Listening and Engaging with Marines"
    • 14:06 "Discussion with Division Commander"
    • 19:09 "Creating Safe Spaces for Ideas"
    • 21:51 "What If He Had Something?"
    • 25:58 "Accountability and Courage Recognized"
    • 29:13 "Accountability and Standards Matter"
    • 30:58 "Ensuring Accountability After Exercises"
    • 35:53 "Building Accountability Through Ownership"
    • 39:03 "Effort, Health, and Character"
    • 41:47 "Effort, Limits, and Motivation"
    • 45:26 "Building and Growing Effective Teams"
    • 50:11 "Leadership Is About Caring"

    I'm Josh Parnell, Founder and CEO of Limitless Leadership. With a team of leadership coaches, trainers, and speakers, Limitless Leadership helps aspiring leaders tap into unrecognized potential to achieve limitless results.

    For more information, please visit https://www.limitlessleadership.co.

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    55 min
  • Ep 127: Asking for Help is a STRENGTH | Todd Westerlund
    Jan 22 2026

    In this episode, Josh Parnell welcomes Todd Westerlund, President of Auto Shop Answers. Todd shares his journey from technician to industry leader, emphasizing the importance of vulnerability and asking for help as a strength in leadership. The discussion highlights the impact of Auto Shop Answers’ training programs, including how operational excellence and genuine care for people drive shop success.

    Learn more about Promotive or start your next search at https://www.gopromotive.com.

    Visit Golden Hour Garage at https://www.goldenhourgarage.com to schedule a discovery call - & Own Your Golden Hour.

    Stop wasting your marketing dollars and connect with Shop Marketing pros at https://www.shopmarketingpros.com.

    Visit https://www.tekmetric.com to book a demo and see how Tekmetric can help you run your shop with more clarity and confidence.

    Visit https://auto.tekmetric.com/4r7jaUw to register for Tektonic In Houston, Texas, April 9th - 11th.

    Timestamps:

    • 00:00 Welcome Todd
    • 05:20 "Certified Technician's Journey"
    • 08:26 From Mechanic to Sales Leader
    • 10:39 "Kukui's Industry-Disrupting Platform"
    • 14:21 "Unexpected Opportunity and Connection"
    • 18:14 "Social Media and Perception"
    • 19:56 Weekend Struggles and Limited Services
    • 25:35 Helping Through Stressful Situations
    • 29:00 "Leading with Heart"
    • 29:25 "Seek First to Understand"
    • 35:14 "Weekend Auto Shop Strategy"
    • 35:50 "Vehicle Repair and Loaner Setup"
    • 39:22 "Coaching Impact and Training Focus"
    • 44:25 "Integrity and Personal Growth"
    • 47:13 "Know Your Competition"
    • 48:30 "Driven to Work and Give"

    I'm Josh Parnell, Founder and CEO of Limitless Leadership. With a team of leadership coaches, trainers, and speakers, Limitless Leadership helps aspiring leaders tap into unrecognized potential to achieve limitless results.

    For more information, please visit https://www.limitlessleadership.co.

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    54 min
  • Ep 126: Leadership Starts with Clarity and Trust | Sheri Hamilton
    Jan 20 2026

    In this episode, Josh is joined by Sheri Hamilton, Executive Director of the Midwest Auto Care Alliance and Vision Hi Tech Training and Expo. Sherri shares the journey of expanding Vision Conference from a small, local event to a nationwide industry gathering now attracting nearly 4,000 attendees. They talk about effective leadership, with Sherri emphasizing the importance of investing in team members, understanding their strengths, and creating a culture rooted in organizational values.

    Stop wasting your marketing dollars and connect with Shop Marketing pros at https://www.shopmarketingpros.com.

    Visit https://www.tekmetric.com to book a demo and see how Tekmetric can help you run your shop with more clarity and confidence.

    Visit https://auto.tekmetric.com/4r7jaUw to register for Tektonic In Houston, Texas, April 9th - 11th.

    Visit https://integrity1auto.com to learn more about Integrity 1st Car Pros, and https://www.Integrity1Franchise.com to complete the Franchise Fit questionnaire.

    Timestamps:

    • 00:00 From Local to Nationwide Leadership
    • 05:59 Comprehensive Automotive Training Sessions
    • 08:24 "Riches in the Niches"
    • 13:12 Empowering Teams Through Leadership
    • 14:20 Team Strengths Assessment Insights
    • 17:25 "Investing in Team Well-Being"
    • 23:42 "Clarity, Goals, and Team Alignment"
    • 26:04 "Leadership Through Clarity and Trust"

    I'm Josh Parnell, Founder and CEO of Limitless Leadership. With a team of leadership coaches, trainers, and speakers, Limitless Leadership helps aspiring leaders tap into unrecognized potential to achieve limitless results.

    For more information, please visit https://www.limitlessleadership.co.

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    32 min
  • Ep 125: Leaders MUST Network! | Brin Kline and Gary Keyes
    Jan 14 2026

    In this episode, Josh Parnell is joined by Brin Kline and Gary Keyes of the Florida Auto Care Alliance. They talk about why it's important to network as professionals in the auto repair industry. Brin Kline and Gary Keyes also discuss the value of leadership, describing how mentoring others and sharing hard-earned lessons can help the next generation of shop owners.

    Learn more about Promotive or start your next search at https://www.gopromotive.com.

    Stop wasting your marketing dollars and connect with Shop Marketing pros at https://www.shopmarketingpros.com.

    Visit https://www.tekmetric.com to book a demo and see how Tekmetric can help you run your shop with more clarity and confidence.

    Visit https://auto.tekmetric.com/4r7jaUw to register for Tektonic In Houston, Texas, April 9th - 11th.

    Visit Golden Hour Garage at https://www.goldenhourgarage.com to schedule a discovery call - & Own Your Golden Hour.

    Timestamps:

    • 00:00 Independent Auto Repair Alliance
    • 05:35 Advocating for Automotive Professionals
    • 08:38 "Guiding Others Toward Success"
    • 12:27 "Network Early for Career Growth"
    • 15:48 "Life-Changing Industry Events"
    • 18:12 "Top Notch Training & Networking"
    • 22:38 "Focus, Simplify, Get Buy-In"
    • 24:38 "Learning, Retention, and Continued Growth"
    • 29:48 "Build Bonds, Share Insights"
    • 33:39 "Success Requires Guidance, Not Pride"

    I'm Josh Parnell, Founder and CEO of Limitless Leadership. With a team of leadership coaches, trainers, and speakers, Limitless Leadership helps aspiring leaders tap into unrecognized potential to achieve limitless results.

    For more information, please visit https://www.limitlessleadership.co.

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    41 min
  • Ep 124: Why Human Connection Is Critical with Jeff Rudnick
    Jan 8 2026

    Ditch the job boards. Promotive connects top repair shops with the best talent—technicians, diesel mechanics, service advisors, you name it. Whether you’re an automotive pro looking for your next job or a shop owner building a dream team, kick back and relax. Promotive's got you covered. Learn more or start your next search at https://www.gopromotive.com.

    Tekmetric is the leading cloud-based platform built to help auto repair shops streamline operations, improve communication, and grow profitably. Visit https://www.tekmetric.com to book a demo and see how Tekmetric can help you run your shop with more clarity and confidence. Visit https://auto.tekmetric.com/4r7jaUw to register for Tektonic In Houston, Texas, April 9th - 11th.

    Become a Pro today by partnering with Shop Marketing Pros for your shop’s digital marketing services. Stop wasting your marketing dollars and connect with them at https://www.shopmarketingpros.com.

    Integrity 1st Car Pros are trusted auto care experts committed to honest, transparent vehicle service with ASE-certified technicians, cutting-edge diagnostics, and top-tier repairs for all makes and models. Driven by integrity and genuine care, they make car maintenance easy and dependable. Visit https://integrity1auto.com to learn more, and https://www.Integrity1Franchise.com to complete the Franchise Fit questionnaire.

    Golden Hour Garage takes the time constraints of estimate building, warranty calls, and fleet claims off your team’s plate so they can focus on what really matters. Visit https://www.goldenhourgarage.com to schedule a discovery call - & Own Your Golden Hour.

    Stop managing chaos and start leading with purpose. Limitless Leadership helps you tap into unrecognized potential to achieve limitless results. For more information, visit https://www.limitlessleadership.co and check out The Limitless Leadership Blueprint by visiting https://limitless-leadership.mykajabi.com/short_form.

    The Bearded Brotherhood crafts premium, all-natural beard care essentials that help you look sharp, feel confident, and celebrate timeless masculinity every day. Visit https://www.thebeardedbrotherhood.co to grab your grooming essentials.

    In this episode, Josh Parnell is joined by Jeff Rudnick, founder and CEO of Pit Crew Loyalty. Jeff shares the importance of human connection in both leadership and business, emphasizing that authentic engagement—not transactional thinking—drives customer loyalty and team performance. He also explains how Pit Crew Loyalty empowers automotive shops to make a greater impact in their communities through automated, value-driven loyalty programs.

    Timestamps:

    • 00:00 "Limitless Leadership with Jeff Rudnick"
    • 04:47 "Inspired by My Father's Legacy"
    • 06:44 Seeking Purpose Beyond Success
    • 10:33 "Redefining Loyalty Rewards Marketing"
    • 14:38 "Elevating Brand Through Community"
    • 17:41 "Evolving Business with Just Cause"
    • 23:06 "Visual Texting for Marketing"
    • 24:16 Mission-Driven Impact Boosts Performance
    • 29:46 "Keys to a Content Life"
    • 32:54 "Leadership, Recognition, and Loyalty"
    • 34:26 "Vision, Principles, and Connection"
    • 37:59 "Accountability as Love"

    I'm Josh Parnell, Founder and CEO of Limitless Leadership. With a team of leadership coaches, trainers, and speakers, Limitless Leadership helps aspiring leaders tap into unrecognized potential to achieve limitless results.

    For more information, please visit https://www.limitlessleadership.co.

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    42 min