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Growing a law firm from solo to 7 offices across Indiana — Bob Nice shares 30 years of real lessons on what actually works.

Bob went from pharmacy school to running 13 attorneys across rural Indiana. No silver bullet, no overnight success. Just decades of figuring out what breaks a firm and what builds one.

In this episode, he walked us through:

• Two partnership disasters (one where the partner literally vanished with the bank account)
• Why most attorneys are terrible at delegation
• How his firm adopted AI tools and remote operations before it was trendy
• And why the 3-5 attorney mark is where everything changes.

If you're trying to scale past solo or push through that messy middle of growing a law firm, this one's worth your time.

📲 Subscribe Now: https://www.youtube.com/@jsterlinghughes
➡️ Register Here: www.RocketClicks.com/learn-moneyball-method
📝 Get your FREE Law Firm Growth Guide: https://jsterlinghughes.com/

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📄 CHAPTERS

0:00 - Growing a Law Firm: Why Most Attorneys Can't Make the Jump

1:20 - From Pharmacist to Lawyer: The Origin Story Behind 7 Offices

3:03 - Leaving Big Law: The $3K Bonus That Changed Everything

5:12 - Law Firm Partnership Problems: The Night His Office Was Emptied

7:41 - Law Firm Delegation Tips: Why "Perfect Is the Enemy of the Good"

9:31 - Virtual Bookkeeping and Scaling Your Back Office

10:41 - AI Tools for Law Firms: From Read AI to AI-Powered Client Intake

14:03 - Remote Law Firm Operations: One Day to Go Fully Virtual

16:59 - Rural Law Firm Growth: Big Firm Mentality in Small Markets

19:49 - Law Firm Cash Flow Planning: Why Debt Is a Killer

22:38 - Hiring Attorneys Small Firm: Building a Bench of Talent

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Ready to find the accountability partner you need to build your dream family law firm the same way we grew Sterling Lawyers?

Follow these steps:

1. SUBSCRIBE TO JEFF'S NEWSLETTER: https://jsterlinghughes.com/

2. BOOK A FREE 30-MINUTE AUDIT WITH US: https://rocketclicks.com/schedule-a-family-law-quick-audit/

3. CONNECT WITH US:

LinkedIn: Jeff Hughes, Tyler Dolph, & Anthony Karls,

Facebook: Jeff Hughes, Tyler Dolph, & Anthony Karls,

Instagram: Jeff Hughes, Tyler Dolph, & Anthony Karls

4. TELL US WHAT YOU WANT:
Tell us in the comments if you liked this episode and what other kinds of episodes you would like to see.

Send a text

There’s no SEO vs. AI search. Your law firm needs both channels, and most agencies are only covering 25% of the work. Here's the fix.

We debunk 3 AI myths costing family law firms real clients plus the trust-first framework that fixes your visibility in both channels.

We also cover how your NAP data and off-site authority determine whether AI recommends you or skips you.

📲 Subscribe Now: https://www.youtube.com/@karls.anthony

📚 Order The Waterfall Method Book here: http://rocketclicks.com/the-waterfall-method/

📝 Schedule a FREE Family Law Firm Audit: https://rocketclicks.com/schedule-a-family-law-quick-audit/

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📄 CHAPTERS

0:00 - SEO vs AI Search: Why Most Law Firms Are Getting This Wrong

1:33 - Two Separate Strategies: Ranking on Google AND Ranking on AI

2:39 - Misconception #1: How AI Actually Ranks Your Law Firm

5:19 - How ChatGPT Personalizes Attorney Recommendations

6:40 - The MIT Study: Why 89% of AI Users Still End Up on Google

9:05 - Misconception #2: Why Your Website Isn't Enough for AI Trust

11:09 - Misconception #3: How to Actually Influence What AI Shows

13:33 - What's Coming Next in Law Firm AI Visibility

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Ready to find the accountability partner you need to build your dream family law firm the same way we grew Sterling Lawyers?

Follow these steps:

1. SUBSCRIBE TO JEFF'S NEWSLETTER: https://jsterlinghughes.com/

2. BOOK A FREE 30-MINUTE AUDIT WITH US: https://rocketclicks.com/schedule-a-family-law-quick-audit/

3. CONNECT WITH US:

LinkedIn: Jeff Hughes, Tyler Dolph, & Anthony Karls,

Facebook: Jeff Hughes, Tyler Dolph, & Anthony Karls,

Instagram: Jeff Hughes, Tyler Dolph, & Anthony Karls

4. TELL US WHAT YOU WANT:
Tell us in the comments if you liked this episode and what other kinds of episodes you would like to see.

Send a text

Heather Quick went women-only and built her law firm mission statement around it. That one decision simplified her hiring culture, marketing, and growth.

When Heather told people she was pivoting her family law practice to only represent women in divorce, they thought it was a gimmick. Fifteen years later she's got 7 attorneys, 30 employees, and a firm that knows exactly who it serves.

In this episode of the Sterling Family Law Show, Heather walks us through how she found her niche, why her personal story became her firm's biggest marketing advantage, and what it actually looks like to build a law firm target audience around a single client avatar.

If you're trying to grow a family law practice but feel stuck doing everything for everyone, this one's for you.

📲 Subscribe Now: https://www.youtube.com/@jsterlinghughes
➡️ Register Here: www.RocketClicks.com/learn-moneyball-method
📝 Get your FREE Law Firm Growth Guide: https://jsterlinghughes.com/

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📄 CHAPTERS

0:00 - Law Firm Mission Statement: Meet the Attorney Who Went Women-Only

1:23 - Why She Left Criminal Defense to Pivot Her Law Firm Practice Area

3:45 - 60% of Divorces Are Filed by Women — And What That Means for Your Client Avatar

6:07 - How Finding Your "Why" Becomes Your Family Law Firm Branding

8:28 - "We're Your Advocate, Not Your Friend" — Niche Marketing for Attorneys

13:33 - The Hardest Part of Law Firm Owner Leadership: Learning to Delegate

18:06 - Why Law Firm Business Coaching Is the Best Money You'll Spend

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Ready to find the accountability partner you need to build your dream family law firm the same way we grew Sterling Lawyers?

Follow these steps:

1. SUBSCRIBE TO JEFF'S NEWSLETTER: https://jsterlinghughes.com/

2. BOOK A FREE 30-MINUTE AUDIT WITH US: https://rocketclicks.com/schedule-a-family-law-quick-audit/

3. CONNECT WITH US:

LinkedIn: Jeff Hughes, Tyler Dolph, & Anthony Karls,

Facebook: Jeff Hughes, Tyler Dolph, & Anthony Karls,

Instagram: Jeff Hughes, Tyler Dolph, & Anthony Karls

4. TELL US WHAT YOU WANT:
Tell us in the comments if you liked this episode and what other kinds of episodes you would like to see.