What happens when your broker-dealer is owned by an insurance company? You guessed it—suddenly, your “financial plan” starts looking suspiciously like a life insurance sales pitch.

In this episode of Unsolicited, we unpack the inherent conflict of interest in insurance-based broker-dealers and why it’s tough to promote real financial planning when you're expected to sell proprietary products. (Spoiler: It’s not ideal for clients—or advisors trying to do the right thing.)

We also share the origin story of our satirical mini-movie series, Truthful Mutual—a not-so-subtle jab at some of the absurdities we’ve seen in the industry. Think: truth bombs wrapped in comedy.

Now, let’s be clear: there’s nothing wrong with selling a product and being the expert in that field—if that’s what you want to do. Just don’t confuse that with comprehensive planning.

To wrap it up, we offer some candid advice to younger advisors starting out—how to build your practice with intention, integrity, and a little less corporate nonsense.

🧨 Unfiltered takes. Satirical detours. And just enough sarcasm to make compliance departments nervous.

How to get in touch with us:

Keith Wilson keith.wilson@lpl.com

Anthony Ruffalo: anthony.ruffalo@lpl.com

check out our websites!

Keith Wilson https://www.wfa-nc.com/

Anthony Ruffalo: https://ruffalowealthmanagement.com/

Our YouTube Channels

Keith Wilson: https://www.youtube.com/@ThatFinancialGuy

Anthony Ruffalo: https://www.youtube.com/@anthonyruffalo2704