Welcome to The Ingredient Marketing Podcast.

In this episode, host Jake Oliver chats with Chris Slesarchik, SEO director at Blueprint Digital, about building an effective keyword strategy for food and beverage ingredient marketing. Discover how to differentiate between B2B and B2C keywords, the importance of understanding buyer intent, and how high, mid, and low funnel keywords can drive more traffic and conversions. Chris and Jake share valuable insights on crafting SEO and paid search strategies tailored for ingredient suppliers and manufacturers. Whether you’re looking to enhance your website traffic or improve conversions through Google and other search engines, this episode is packed with actionable tips and strategies.

Be sure to subscribe for more insights on marketing food and beverage ingredients.

And if you would like to chat with us, grab some time on our calendar: https://blueprintdigital.com/contact/

We talk to food and beverage ingredient suppliers and manufacturers about B2B marketing, and finding new ways to drive awareness, interest, and demand for their ingredients.