In this episode of 'The Hummingbird Effect,' Wendy Coulter, president of Hummingbird Creative Group, and strategist Hanna Jernigan sit down with Nate Cook, VP of Product Marketing at ABC Fitness, to explore the hidden power of branding and marketing. Nate shares valuable insights from his extensive experience, discussing everything from the importance of leveraging data in marketing and overcoming internal silos, to the impactful role of AI and innovation. Dive into Nate's compelling stories of how small changes in marketing strategies can lead to significant business outcomes, and get practical advice on how cross-team collaboration can accelerate growth and optimize workflows. Don’t miss this informative and engaging discussion that’s packed with actionable tips for CEOs, marketing leaders, and anyone looking to make a tangible impact through strategic branding and marketing.

00:00 Introduction to Hummingbird Creative Group

01:33 Meet Nate Cook: VP of Product Marketing at ABC Fitness

03:22 The Role of Data in Marketing

07:09 The Hummingbird Effect: Real-Life Examples

11:42 The Power of Collaborative Culture

14:28 Transforming Messaging Strategies

19:28 Voice of the Customer: Insights and Tools

21:40 Leveraging AI for Data Analysis

22:18 Leveraging Basic Data Analysis

24:07 Understanding Key Metrics in Marketing

26:07 The Importance of Cross-Functional Collaboration

27:34 Innovative Approaches in Marketing

29:16 Utilizing AI for Efficiency

33:20 Engaging Teams for Better Outcomes

41:03 Final Thoughts and Contact Information

Join Wendy Coulter, CEO of Hummingbird Creative Group, as she discusses the power of the Hummingbird Effect with Briana Carter, a seasoned marketing strategist in the architecture, engineering, and construction industry. Learn how small tweaks in marketing and branding can lead to significant business impacts, from increasing company valuation to cultural shifts within your team. Briana shares her journey and insights, highlighting the importance of understanding the stories at the heart of the business, leveraging thought leadership, and the art of strategic content repurposing. Perfect for CEOs, marketing leaders, and anyone looking to drive real change in their organization.

00:00 Introduction to Hummingbird Creative Group

01:10 Meet the Team: Hanna

02:09 Guest Introduction: Briana Carter

02:40 Briana's Journey in the Industry

03:22 The Brilliantly Bonkers Tagline

05:31 Educational Background and Career Path

13:07 Transition to Marketing

16:35 First Job Experiences

19:46 Moving to Colorado and Career Growth

23:14 Joining Page and Future Prospects

24:58 Acquisition by Stantec: Embracing Change

25:33 Navigating the Transition Phase

27:18 The Hummingbird Effect in Marketing

27:47 Social Media and Rebranding in Construction

30:12 COVID-19: Challenges and Opportunities

31:15 Capturing Stories from the Field

33:21 Leveraging Thought Leadership

37:02 Innovative Proposal Strategies

39:57 Adapting to New Opportunities

49:57 Advice for Marketers: Asking Questions and Taking Initiative

53:24 Conclusion: Recap and Final Thoughts

Join Wendy Coulter, president of Hummingbird Creative Group, and Hanna as they sit down with Katie Nelson, CEO of Sales Uprising, to discuss the secrets of branding and business development. Katie shares her journey from running a consulting business to becoming a successful business coach, emphasizing the importance of small, consistent innovations—the hummingbird effect—in achieving significant growth. Learn about leveraging networks, maintaining cash flow, and the power of mindset and action in sales. Perfect for CEOs and business owners looking to enhance their marketing and branding strategies.

00:00 Introduction to Hummingbird Creative Group

01:49 Meet Katie Nelson: CEO of Sales Uprising

02:43 Katie's Journey in Sales and Business Development

06:54 The Hummingbird Effect in Action

14:19 Mindset and Daily Sales Activities

16:11 Challenges and Success Stories

22:59 Leveraging Opportunities in Business Development

27:09 Leveraging Networks Effectively

28:27 Staying Nimble and Adaptable in Business

29:12 The Willow Tree Analogy

30:09 Handling Business Shutdowns

33:27 The Importance of Experimentation

39:10 Balancing Passion and Burnout

46:25 Concluding Insights and Contact Information

Join Wendy Coulter, President and CEO of Hummingbird Creative Group, as she talks with Jenn McEwen, CEO of United Arts Council of Raleigh and Wake County. Discover how strategic small changes can have a significant impact on marketing, fundraising, and brand building. Learn about the experiences and learnings from Jen's career in arts management, including compelling storytelling for fundraising, sponsorship strategies, and fostering a positive organizational culture. This episode offers valuable insights for both nonprofits and businesses seeking to innovate and engage their audiences more effectively.

00:00 Introduction to Hummingbird Creative Group

00:45 The Hummingbird Effect Explained

01:07 Meet the Team: Hanna Joins the Conversation

01:35 Fun Facts and Banter

02:45 Introducing Jenn McEwen

05:43 Jen's Background and Career Journey

09:10 United Arts Council: Mission and Impact

10:18 The Hummingbird Effect in Action

14:23 Sponsorship Strategies and Success Stories

23:09 Building a Strong Nonprofit Culture

24:08 Challenges in Nonprofit Work

26:26 Rebranding and Storytelling

26:53 Community Engagement and Arts Directory

28:50 Advice for Organizations

30:26 Innovation and Experimentation

33:46 Focusing on Key Areas

36:54 Strategic Pause for Growth

41:02 Upcoming Events and Contact Information

Welcome to today's episode, hosted by Wendy Coulter, president of Hummingbird Creative Group, alongside marketing strategist Hanna. Joining them is Bri Hensley, Marketing Director for Queenstown Harbor. Learn how small innovations in marketing can lead to significant transformations in business. Bri shares her insights on transitioning from traditional to modern marketing strategies, emphasizing the importance of two-way communication with customers. By integrating customer feedback and creating a personal brand persona, Bri showcases how Queenstown Harbor has achieved increased visibility, engagement, and growth across multiple business pillars. Tune in for actionable insights on listening to your audience and transforming your brand!

00:00 Introduction to Hummingbird Creative Group
01:04 Meet the Team: Hannah Jernigan and Bri Hensley
01:45 Bri's Journey and Experience
04:01 The Hummingbird Effect in Action
06:13 Transforming Marketing Strategies
09:26 Measuring Success and Engagement
11:35 Connecting with Diverse Audiences
16:09 Company Culture and Employee Morale
20:09 The Power of Experimentation
26:12 Key Takeaways and Conclusion

In this episode, Wendy Colter and Hannah of Hummingbird Creative Group delve into the intriguing conversation with Kimberly Mitchell, owner of Home With Help. Kimberly shares her journey in buying a non-medical home care business, emphasizing that even without a love for marketing, success is possible through strategic delegation. The discussion spans her early challenges, significant marketing shifts, and the importance of innovation and community presence. Tune in for valuable insights into maintaining growth in the home health care industry and the importance of aligning business practices with core values.

00:00 Introduction and Episode Recap
02:36 Guest Introduction: Wendy Colter
04:12 Meet Kimberly Mitchell: Balancing Business and Family
06:48 The Importance of Community and Branding
08:11 Navigating the Home Care Industry
10:23 Marketing Strategies and Challenges
13:45 The Hummingbird Effect: Small Changes, Big Impact
24:17 Future Plans and Advice for Business Owners
42:31 Conclusion and Contact Information

Join us on this exciting episode of the Hummingbird Effect Podcast as we sit down with Mikki Paradis, a trailblazing drywall and paint contractor who has been revolutionizing the construction industry for over 20 years. Mikki shares her journey, from starting her own business at NC State to becoming a respected leader known for her integrity and innovative approaches. Discover how small changes and core values led to significant improvements in project outcomes, elevating her company's reputation and profitability. Mikki also delves into her public speaking, mentorship for women in trades, and her passion for seashells. Get inspired to find your own hummingbird effect and make a transformative impact in your field.

00:00 Introduction to the Hummingbird Effect Podcast
01:29 Meet Mikki Paradis: A Tradeswoman's Journey
02:22 Challenges and Triumphs in the Drywall Business
06:03 From Residential to Multifamily Construction
07:28 Mikki's Ventures Beyond Drywall
13:10 Seashell Enthusiast: A Surprising Hobby
17:21 The Hummingbird Effect in Marketing
27:48 The Recession and Software Innovation
28:39 Consulting for AI Companies
29:05 Creating Accurate Estimates
30:45 Industry Leadership and Learning from Others
34:29 Promoting Teamwork on Job Sites
39:32 Encouraging Women in Construction
41:48 The Importance of Mentorship
46:51 Investing in Personal Comfort
50:09 Final Thoughts and Reflections

Join Wendy, President of Hummingbird Creative Group, as she discusses the power of authenticity in branding with Hanna Jernigan and guest Ashley Selzer. Ashley shares her journey from owning furniture stores to franchising Wallaby Windows and Doors. Learn how small innovations and being true to oneself can lead to significant business transformations. Ashley also talks about the impact of social media presence, community involvement, and overcoming the pressure to be perfect. Discover invaluable insights on navigating business challenges and staying connected with your community.

00:00 Introduction to Hummingbird Creative Group
01:00 Meet the Team: Wendy, Hanna, and guest, Ashley
02:27 Fun Facts and Personal Stories
05:16 Ashley’s Journey: From Furniture to Windows
09:36 The Hummingbird Effect in Marketing
12:47 Embracing Authenticity in Branding
17:51 Handling Criticism and Staying Authentic
21:08 Applying Lessons to Broader Marketing Strategies
23:11 Authenticity in Business
23:23 Adapting to Change
24:09 Innovation and Experimentation
24:58 The Impact of Social Media
30:31 Networking and Community Engagement
33:58 Rebranding and Recognition
40:16 Finding Passion in Business
43:32 Conclusion and Contact Information