Meta Ads are changing fast and if you’re still running campaigns the old way, you’re already behind. In this episode, Matt sits down with Samuel, PBM’s advertising specialist, to unpack the latest updates in Meta Ads and what they mean for businesses in 2025.

From AI-driven targeting to budget shifts and the rise of creative as the ultimate campaign driver, this conversation is packed with insights you can apply right now.

👉 What we cover:

✅ The biggest AI and targeting updates in Meta Ads

✅ How AI is reshaping campaign setup & optimisation

✅ Why creative is now the #1 factor for ad performance

✅ Smart budget strategies for businesses of all sizes

✅ How to test, experiment, and still stay ahead of AI optimisation

✅ Automated ad creatives, what they mean for the future

✅ Tips for smaller budgets to get maximum results

If you’re running Meta Ads (or planning to), this is your playbook for staying ahead of the curve in 2025. 💡 Don’t forget to like, comment, and subscribe for more marketing insights from The Hop Podcast!

Are you stuck doing everything in your business; marketing, IT, bookkeeping, AND the actual work? 😅

In this episode of The Hop Podcast, Matt chats with Jamin from Conetix about why small business owners need to stop wearing all the hats and start focusing on what really matters.

👉 We cover:

• Why doing it all yourself can actually hold you back

• The hidden costs and risks of DIY-ing your IT & marketing

• What you should outsource first (and what to keep in-house)

• How letting go gives you more control in the long run

• Key questions to ask your IT & hosting provider

If you’ve ever thought, “No one can do it better than me”… this episode will challenge that mindset and show you how to free up your time, reduce risk, and grow faster.

In this episode of The Hop Podcast, Matt Taylor-Farrington sits down with cybersecurity expert Martin von Stein from BizGuard to explore the complex and rapidly evolving relationship between artificial intelligence and business security. As AI tools become more integrated into everyday business operations, many are asking: are we handing over too much control and exposing sensitive data in the process? Martin breaks down the real risks behind AI-powered systems, how data is accessed (and potentially exploited), and why blind trust in tech tools can lead to serious consequences. Whether you’re just starting to explore AI or already using it in your workflows, this episode will help you stay smart and secure while scaling with technology.