Couverture de The HEX-Files Energy Marketing Podcast

The HEX-Files Energy Marketing Podcast

The HEX-Files Energy Marketing Podcast

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 Welcome to The HEX-Files Energy Marketing Podcast. If you want to believe, you’ve come to the right place. Each week, Host Arnaud Dasprez and fellow energy marketing leaders investigate mind-bending stories of the unexplained to reveal truths that optimize marcom outcomes. It’s compact, essential news you can use, brought to you by the people who know your business best. Ready to uncover more energy marketing truths? Take our free assessment at hexagroup.com/podcast to see how your brand ranks across six areas of energy marketing performance and get tailored best practices. And until next week… Fear no more. The truth is out there.Copyright 2026 HexaGroup Economie Marketing et ventes
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  • The Industrial Heat Electrification to Replace Gas Using Thermal Storage with Nir Brenmiller

    The Industrial Heat Electrification to Replace Gas Using Thermal Storage with Nir Brenmiller
    Apr 22 2026
    Stop guessing and start growing your energy and industrial firm.Take the FREE GO Assessment: Growth Optimization Survey now!👉 https://bit.ly/hex-file-go-assessment__________________________________________How does Brenmiller Energy’s thermal energy storage support industries with high heat demands, and why are tailored energy solutions and long-term customer relationships key? How do trust-building and flexibility help manage complex projects and adapt strategies for diverse regional markets in the evolving energy sector?In Episode 23 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Nir Brenmiller, Deputy CEO, Board Member and Co-Founder of Brenmiller Energy, a company specializing in thermal energy storage solutions. Nir shares insights into the company's journey from solar energy to focusing on thermal storage for industrial heat, highlighting the importance of cost savings and flexibility in today’s energy market. He discusses the company’s evolution from a technology provider to an energy services provider, offering tailored solutions that combine heat, power, and energy storage. Nir also talks about the challenges of building trust with investors, adapting to different regional markets, and the growing role of flexibility in energy solutions.With a background in thermal energy storage, Nir Brenmiller explains how the company focuses on providing energy services that combine heat, power, and energy storage, helping clients reduce their reliance on fossil fuels. Nir shares how Brenmiller Energy balances innovation with practical engineering, offering tailored solutions to meet diverse regional needs. He also highlights the challenges of building trust with investors, navigating complex sales cycles, and the growing importance of flexibility in the evolving energy market.In this episode, expect to learn:-How Brenmiller Energy specializes in thermal energy storage solutions for industrial heat-Why industrial heat storage requires long-term investments and strong customer relationships-How Brenmiller Energy blends innovative technology with practical engineering to provide tailored energy solutions-The challenges of building trust with investors and clients in a complex energy market-How flexibility and clear communication are essential to navigating diverse regional markets and driving success in the energy sector📧 For inquiries or to discuss your energy solutions, email Nir Brenmiller directly at: nir@bren-energy.comTimestamps:[00:00] - Teaser[00:49] - Introduction of podcast and guest Nir Brenmiller[01:32] - Nir Brenmiller’s Background and Brenmiller Energy Overview[04:24] - Offering Heat and Power as a Combined Solution[06:15] - Brenmiller Energy’s Evolution from Technology Provider to Energy Services Provider[08:27] - Overcoming Sales Challenges in the Industrial Energy Market[13:02] - Project Timelines and Challenges in Energy Services[19:56] - Building the Brand and Managing Public Market Expectations[24:47] - Local Sourcing and Adapting to Regional Market Needs[29:23] - The Importance of Market Education and First Movers[30:47] - Overcoming Market Education Challenges and Competing with Larger Players[35:13] - Investor Challenges and the Path to Commercial Success[36:40] - Opportunities in Sourcing Energy Assets and Market GrowthFollow our Guest Nir Brenmiller on:-LinkedIn: https://www.linkedin.com/in/nir-brenmiller/ -Brenmiller Energy (LinkedIn): https://www.linkedin.com/company/brenmiller-energy/ -Brenmiller Energy (Website): https://bren-energy.com/Follow Host Arnaud Dasprez on:-LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ -Facebook: https://www.facebook.com/arnaud.dasprez -Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast:-Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ -Visit the HexaGroup Website: https://www.hexagroup.com/ -Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 -Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360
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    39 min
  • How Trust-Driven Relationships Win Complex Industrial B2B Sales with Tomas Polanco

    How Trust-Driven Relationships Win Complex Industrial B2B Sales with Tomas Polanco
    Apr 15 2026
    Stop guessing and start growing your energy and industrial firm.Take the FREE GO Assessment: Growth Optimization Survey now!👉 https://bit.ly/hex-file-go-assessment__________________________________________How does Paralloy Group Limited’s custom high-alloy steel serve industries like petrochemicals and aerospace, and why are strong customer relationships and regional sales strategies essential? How do clear communication and trust-building help manage long sales cycles and complex, high-value projects?In Episode 22 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Tomas Polanco, Vice President Sales Americas at Paralloy Group Limited, a company that manufactures high-alloy steel for the petrochemical, nuclear, and aerospace industries. Tomas shares insights into the company's focus on custom-made products for sectors like ethylene and steam reformers. He discusses the balance between traditional relationship-driven sales and the use of digital marketing and AI, the challenges of navigating complex sales cycles, and the importance of staying connected to customers. Tomas also explores how the company adapts its strategies to different regions in the Americas and highlights the growing role of trust and collaboration in the industry.With a background in sales, Tomas Polanco discusses his role at Paralloy Group Limited, a company that manufactures high-alloy steel for industries like petrochemicals, aerospace, and nuclear. He explains how the company provides custom products for specialized markets, including ethylene and steam reformers. Tomas shares how Paralloy Group Limited balances traditional relationship-driven sales with the use of modern tools like CRM and AI. He also highlights the challenges of navigating long sales cycles, managing customer relationships across different regions, and the importance of clear communication to build trust in a complex, technical industry.In this episode, expect to learn:-How Paralloy Group Limited manufactures high-alloy steel for industries like petrochemicals, aerospace, and nuclear-Why custom products for sectors like ethylene and steam reformers require long sales cycles and close customer relationships-How Paralloy Group Limited combines traditional relationship-driven sales with modern tools like CRM and AI-The challenges of navigating different regional markets and adapting strategies for each-How clear communication and trust-building play key roles in the success of technical, multi-million-dollar projects📢 Learn more about Paralloy Group Limited’s innovative high-alloy steel solutions for industries like petrochemicals, aerospace, and nuclear.Visit: https://www.paralloy.co.uk/ 📧 For inquiries or to discuss your project needs, email Tomas Polanco directly at: tomas.polanco@parollaygroup.com Timestamps:[00:00] - Teaser[00:58] - Introduction of podcast and guest Tomas Polanco[01:32] - Tomas Polanco’s Background and Paralloy Group Limited Overview[03:42] - Sales Cycle and Customer Relationship Management[06:16] - Building Trust with Customers Through Content and Data Testing[08:04] - Sales Challenges and Managing Multiple Touchpoints with Clients[10:56] - Sales Strategy Across Regions: North America vs Latin America[12:26] - Use of Local Reps in Latin America and Support from Headquarters[16:44] - Participation in Trade Shows and Conferences[20:43] - Current Challenges in the Industry and Customer Engagement[22:35] - Future Opportunities and Maintaining Customer CommitmentFollow our Guest Tomas Polanco on:-LinkedIn: https://www.linkedin.com/in/tomas-polanco/ -Paralloy Group Limited (LinkedIn): https://www.linkedin.com/company/paralloy-firth-vickers/ -Paralloy Group Limited (Website): https://www.paralloy.co.uk/ Follow Host Arnaud Dasprez on:-LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ -Facebook: https://www.facebook.com/arnaud.dasprez -Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast:-Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ -Visit the HexaGroup Website: https://www.hexagroup.com/ -Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 -Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360
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    24 min
  • We Are Building a Nuclear Reactor to Replace Fossil Fuels with Thorium Energy - Thomas Jam Pedersen

    We Are Building a Nuclear Reactor to Replace Fossil Fuels with Thorium Energy - Thomas Jam Pedersen
    Mar 25 2026
    Stop guessing and start growing your energy and industrial firm.Take the FREE GO Assessment: Growth Optimization Survey now!👉 https://bit.ly/hex-file-go-assessment__________________________________________How can molten salt reactors using thorium help produce low cost energy at scale, and why are licensing processes, investor confidence, and clear communication essential for companies bringing new nuclear technology to market with long development timelines and strict regulatory requirements?In Episode 21 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Thomas Jam Pedersen, Co-founder of copenhagen atomics, a company developing next generation molten salt reactors using thorium fuel. Thomas shares his engineering background and explains how his team is working to produce low cost, scalable nuclear energy through compact reactors. He discusses the advantages of thorium over traditional uranium, the challenges of licensing and commercialization, and how the company is positioning itself in the global energy market. Thomas also explores investor perceptions of nuclear energy, the importance of cost and safety, and how communication and strategy play a role in bringing new energy technology to market.With a background in engineering, Thomas Jam Pedersen explains how he co-founded copenhagen atomics to develop a new type of nuclear reactor using thorium and molten salt technology. He shares how the company is building compact reactors designed for low cost energy and large scale production. Thomas highlights how the global demand for energy and the limits of current solutions are driving interest in new nuclear technologies. He also discusses the long path to licensing and commercialization, the role of investors in funding development, and how clear communication and positioning help gain trust in a complex and misunderstood industry.In this episode, expect to learn:-How copenhagen atomics is developing molten salt reactors using thorium to produce low cost energy-Why thorium based nuclear technology could offer advantages over traditional uranium reactors-How compact, factory built reactors can scale energy production across different industries-The challenges of licensing, regulation, and long timelines in bringing new nuclear technology to market-How investor interest, communication, and strategy shape the future of advanced nuclear energy📢 Explore copenhagen atomics on YouTube for both technical insights and clear explanations of the economic potential of low cost energy.Visit: https://www.youtube.com/c/CopenhagenAtomics Timestamps:[00:00] - Teaser[00:57] - Introduction of podcast and guest Thomas Jam Pedersen[01:38] - Thomas Jam’s Background and copenhagen atomics Overview[02:11] - Thorium vs Uranium and Basics of Nuclear Energy[05:59] - Go To Market Strategy and Target Customers[07:21] - Technology Progress and Timeline to Commercialization[08:38] - Startup Journey and Founding Story of copenhagen atomics[13:01] - Investor Communication and Public Perception of Nuclear Energy[16:41] - Fundraising Process and Investor Interest in Energy Markets[19:42] - Marketing Strategy, Channels, and Industry Positioning[22:01] - Team Structure and Shift Toward More Communication Efforts[24:59] - Global Market Opportunities and Regional Expansion[26:53] - Sales Strategy, Inbound Leads, and Customer Licensing Process[32:23] - Regulatory Challenges and Licensing Across Countries[39:22] - Short Term Focus on Hiring, Scaling, and Reactor Development[41:29] - Where to learn More About copenhagen atomicsFollow our Guest Thomas Jam Pedersen on:-LinkedIn: https://www.linkedin.com/in/thomas-jam-pedersen-9595a4/ -copenhagen atomics (LinkedIn): https://www.linkedin.com/company/copenhagen-atomics/ -copenhagen atomics (Website): https://www.copenhagenatomics.com/ -copenhagen atomics (Youtube): https://www.youtube.com/c/CopenhagenAtomics Follow Host Arnaud Dasprez on:-LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ -Facebook: https://www.facebook.com/arnaud.dasprez -Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast:-Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ -Visit the HexaGroup Website: https://www.hexagroup.com/ -Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 -Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360
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    43 min
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