Couverture de The HEX-Files Energy Marketing Podcast

The HEX-Files Energy Marketing Podcast

The HEX-Files Energy Marketing Podcast

De : HexaGroup
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Welcome to The HEX-Files Energy Marketing Podcast. If you want to believe, you’ve come to the right place. Each week, Host Arnaud Dasprez and fellow energy marketing leaders investigate mind-bending stories of the unexplained to reveal truths that optimize marcom outcomes. It’s compact, essential news you can use, brought to you by the people who know your business best. Ready to uncover more energy marketing truths? Take our free assessment at hexagroup.com/podcast to see how your brand ranks across six areas of energy marketing performance and get tailored best practices. And until next week… Fear no more. The truth is out there.Copyright 2026 HexaGroup Economie Marketing et ventes
Épisodes
  • How Modular Waste-to-Syngas Plants Can Make Big Projects Repeatable

    How Modular Waste-to-Syngas Plants Can Make Big Projects Repeatable
    Oct 7 2026
    Stop guessing and start growing your energy and industrial firm.Take the FREE GO Assessment: Growth Optimization Survey now!Start here: https://lnkd.in/dFhBCSJk __________________________________________How GIDARA Energy is converting non-recyclable waste into syngas for sustainable fuels and chemicals while helping project developers navigate feedstock, offtake, and implementation requirements? In Episode 38 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Dan Moloney, President, COO & EVP Projects at GIDARA Energy, about converting non-recyclable municipal, agricultural, and construction waste into syngas that can be used to produce sustainable fuels and chemicals. Dan explains the commercial drivers behind waste-to-fuel projects, the role of downstream technology partners, and the need for reliable feedstock, offtake, and project development. Drawing on more than 35 years in engineering and construction, Dan shares how GIDARA Energy applies gasification technology to a range of waste inputs and works with EPC partners to deliver projects. He also discusses energy security, modular plant design, the importance of supporting developers through the path to final investment decision, and marketing complex technology around customer benefits rather than technical features.In this episode, expect to learn:-How waste gasification can convert non-recyclable materials into syngas for fuels and chemicals-Why feedstock availability, quality, and local waste infrastructure shape project viability-How technology providers, EPC firms, downstream partners, offtakers, and developers contribute to a waste-to-fuel project-Why energy security and resilient fuel supply are increasing interest in sustainable ammonia, urea, and other products-How benefit-focused marketing helps complex technology companies support their sales pipeline 📢 Learn more about GIDARA Energy’s waste-to-syngas technology for sustainable fuels and chemicals.Visit: https://www.gidara-energy.com/ Timestamps:[00:00] - Teaser[00:52] - Introduction of podcast and guest Dan Moloney[01:53] - Dan’s engineering and construction background[03:32] - Economic and societal drivers for waste-to-fuel projects[08:53] - Waste feedstock flexibility and processing requirements[15:38] - Ideal project stakeholders and development challenges[20:37] - Why Asia is advancing sustainable fuel pathways[27:46] - Go-to-market priorities and government-backed programs[34:46] - Marketing complex technology and building global reach[41:32] - GIDARA Energy’s core positioning and growth vision[43:24] - How to connect with Dan MoloneyFollow our Guest Dan Moloney on:-LinkedIn: https://www.linkedin.com/in/dan-moloney/ -GIDARA Energy (LinkedIn): https://www.linkedin.com/company/gidara-energy/ -GIDARA Energy (Website): https://www.gidara-energy.com/ Follow Host Arnaud Dasprez on:-LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ -Facebook: https://www.facebook.com/arnaud.dasprez -Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast:-Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ -Visit the HexaGroup Website: https://www.hexagroup.com/ -Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 -Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360
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    44 min
  • What AI Means for the Future of B2B Marketing with Ashley Emery

    What AI Means for the Future of B2B Marketing with Ashley Emery
    Sep 16 2026
    Stop guessing and start growing your energy and industrial firm.Take the FREE GO Assessment: Growth Optimization Survey now!Start here: https://lnkd.in/dFhBCSJk__________________________________________How does VelocityEHS adapt its marketing strategy to changing buyer behavior, AI search, customers, and business growth? We explored why strong branding, content, personalization, customer relationships, and adapting to AI are becoming increasingly important for long-term business growth.In Episode 37 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Ashley Emery, Executive Board Member at Fast Company Executive Board & Chief Marketing Officer of VelocityEHS, a global leader in EHS and sustainability software that supports more than 10 million workers worldwide. They discuss how AI is changing B2B marketing, buyer behavior, brand strategy, AI search, and the growing role of marketing as a strategic revenue function.Ashley explains how AI is changing B2B marketing, buyer behavior, and the role of brand and content. She shares how AI search is changing website strategy, content planning, and the way marketers measure visibility and demand. Ashley also discusses ungated content, sales and marketing alignment, customer marketing, account-based experiences, personalized campaigns, trade shows, and industry events. She also explains why strong brands, memorable experiences, and quick responses can help companies build relationships and drive business growth.As Chief Marketing Officer of VelocityEHS, Ashley Emery explains how leaders can adapt marketing to changing buyer behavior, AI search, and business growth. She shares how understanding buyers, tracking AI visibility, and building strong content and brand strategies can help companies reach customers more effectively. Ashley also highlights the value of sales and marketing alignment, customer marketing, account-based experiences, personalized campaigns, trade shows, and industry events while building memorable brand relationships.In this episode, expect to learn:-How AI is changing B2B marketing, buyer behavior, and the role of brand and content-Why companies need to adapt their website strategy as buyers use LLMs to research products and compare options-How AI search can shape content strategy, brand visibility, and the sources marketers use to guide their plans-The value of aligning sales, marketing, and customer experience around shared goals such as pipeline and bookings-How account-based experiences, personalization, trade shows, and live events can help companies build stronger customer relationships📢Explore VelocityEHS’s workplace safety and sustainability solutions and learn more about the company’s work helping organizations reduce risk and create safer workplaces.Visit: https://www.ehs.com/Explore VelocityEHS on YouTube for workplace safety and EHS insights.Visit: https://www.youtube.com/channel/UCzDb3z-Fig140eKwUmC1FCwTimestamps:[00:00] - Teaser[01:00] - Introduction of podcast and guest Ashley Emery[04:32] - AI, Buyer Behavior, and Modern Marketing[07:38] - Gated Content, Lead Funnels, and AI Search[09:19] - Measuring LLM Rankings, Citations, and Visibility[14:00] - AI, Brand Strategy, and Brand Visibility[18:41] - Customer Marketing, Expansion, and Customer Experience[23:24] - AI Buying Committees, Risk, and Buying Cycles[27:37] - Account-Based Experiences and Personalized Marketing[32:37] - Trade Shows, Brand, and Memorable Experiences[36:57] - AI Marketing Strategy and Final Advice[38:51] - How to connect with Ashley EmeryFollow our Guest Ashley Emery on:-LinkedIn: https://www.linkedin.com/in/ashley-emery-aws/-Fast Company Executive Board (LinkedIn): https://www.linkedin.com/company/fastcoboard/-Fast Company Executive Board (Website): https://board.fastcompany.com/-VelocityEHS (LinkedIn): https://www.linkedin.com/company/velocityehs/-VelocityEHS (Website): https://www.ehs.com/-VelocityEHS (YouTube): https://www.youtube.com/channel/UCzDb3z-Fig140eKwUmC1FCwFollow Host Arnaud Dasprez on:-LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/-Facebook: https://www.facebook.com/arnaud.dasprez-Instagram: https://www.instagram.com/arnauddasprez/Follow the Podcast:-Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/-Visit the HexaGroup Website: https://www.hexagroup.com/-Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801-Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360
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    40 min
  • Inside NOV's $10B Brand: Why Corporate Marketing Is Broken

    Inside NOV's $10B Brand: Why Corporate Marketing Is Broken
    Sep 2 2026
    Stop guessing and start growing your energy and industrial firm.Take the FREE GO Assessment: Growth Optimization Survey now!Start here: https://lnkd.in/dFhBCSJk __________________________________________How does NOV connect marketing with the market, customers, technology, and business growth? We explored why creativity, strong relationships, employee engagement, and constant testing is needed for long term business growth.In Episode 36 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with David Reid, CTO and CMO of NOV and Chief Executive Officer of redM, an organization focused on raising awareness and mobilizing leaders to fight human trafficking. David explains why marketing in industrial companies must be closely connected to the market, technology, customers, and business growth. He shares how his background in architecture, product development, and operations shaped his approach to marketing, leadership, and creative work. David also discusses storytelling, creative teams, employee-led social media, brand management, trade shows, technical content, and why companies should keep testing new ways to connect with customers. He also explains how human relationships, curiosity, and creative thinking can help teams work better and drive business results.With a background in architecture, technology, products, and operations, David Reid explains how leaders can connect marketing to the market, customers, and business growth. He shares how understanding customers, working closely with technical teams, and being present in the field can help companies find opportunities and improve their products. David also highlights the value of storytelling, creative teams, employee-led social media, technical content, testing new ideas, and building strong relationships while creating environments where people can grow and do their best work.In this episode, expect to learn:-How connecting marketing to the market, technology, customers, and business growth can improve results-Why understanding customers and being present in the field helps companies identify opportunities and improve products-How storytelling and creative work can help technical teams communicate ideas and gain support-The value of employee-led social media, technical content, and strong relationships in B2B marketing-How testing new ideas, questioning existing practices, and adapting to change can help companies connect with customers and drive growth Explore NOV’s energy technology solutions and learn more about the company’s work across the global energy industry.Visit: https://www.nov.com/ Learn more about David’s nonprofit, redM, focused on raising awareness and taking action against human trafficking.Visit: https://www.joinredm.com/ Timestamps:[00:00] - Teaser[00:51] - Introduction of podcast and guest David Reid[03:21] - The CMO Role in Industrial Companies[06:46] - Storytelling, Creativity, and Global Inspiration[09:57] - Protecting Creative Teams and Building Engagement[16:02] - Scaling Human Connection Across Teams[24:36] - Employee Social Media and Brand Management[33:25] - Structuring Teams Across 300 Brands[44:39] - Trade Shows, Technical Content, and Events[48:58] - Advertising, Social Media, and Customer Connection[54:08] - Final Thoughts on Creativity and Leadership Follow our Guest David Reid on:-LinkedIn: https://www.linkedin.com/in/davidred/ -NOV (LinkedIn): https://www.linkedin.com/company/novglobal/home/ -NOV (Website): https://www.nov.com/ -redM (LinkedIn): https://www.linkedin.com/company/redmovement/home/ -redM (Website): https://www.joinredm.com/ Follow Host Arnaud Dasprez on:-LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ -Facebook: https://www.facebook.com/arnaud.dasprez -Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast:-Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ -Visit the HexaGroup Website: https://www.hexagroup.com/ -Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 -Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360
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    56 min
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