Men often claim they don’t care much about their appearance, but their camera rolls, and spending habits, tell a different story. With the male beauty and grooming industry growing by an estimated 6–8% each year, it’s clear that more men than ever are investing in how they look. Yet many still feel uncomfortable admitting just how much image matters to them.

In the very first episode of The He Word, Frank Zammit is joined by three guests to explore the complex relationship men have with appearance, confidence, and vulnerability.

Creative and stylist Peter Carbonaro is widely regarded as one of Malta’s best-dressed men, effortlessly turning heads wherever he goes. Property entrepreneur Steve Mercieca, meanwhile, insists he gives very little thought to his image but is that really the case? Completing the panel is content creator Ashley Peschel, who recently shared his personal struggles with weight in a very public and honest way.

Together, the four men discuss what image means to them, the pressures they face, and the moments that make them feel vulnerable. The result is an open and candid conversation about masculinity, self-perception, and identity. This is the kind of conversation that men don’t often have, especially in public.

Huge thanks to Brown's, Peroni, Satariano, Holland and Barrett, Camilleri Paris Mode, Hyatt Regency Malta, Mapfre and BOV for supporting these conversations.