If you’ve ever watched someone’s eyes glaze over during an introduction, this episode gives you a simple fix you can use today. Susan breaks down the Grand Intro, a clear, warm, memorable way to explain who you help, the transformation you create, and what makes you different, without over-explaining. You’ll also learn why brevity works from a brain-based attention standpoint, how to add a “grand ask” so people can actually refer you to others, and how to get past the nerves that make networking feel awkward. With some inspirational examples, by the end, you’ll have an intro you can repeat in 20 to 30 seconds, plus a quick version for those “tell me what you do” moments.

Highlights:

1. The 3-part intro that makes you instantly easier to remember - Learn a simple structure that helps people get what you do fast and recall it later.
2. How to name the transformation you create without getting wordy - Get a practical way to describe results so your message lands clearly.
3. The “superpower” line that builds trust in one short phrase- Figure out what to say that feels credible, human, and easy to repeat.
4. The grand ask that turns small talk into real referrals - Learn how to ask for the right connections so others can actually help.
5. The confidence reset for anyone who feels awkward on Zoom - Pick up a few simple ways to practice, track wins, and get support so you improve quickly.

Meet the Host: Susan Jarema

Susan has been an entrepreneur all her life. Since her first lemonade stand, she has completed two marketing degrees, built from scratch several businesses and helped in the launch of hundreds of new ventures. She has been training entrepreneurs and selling online since 1995, much before google! … and has seen it all. As president of New Earth Marketing, she has built hundreds of websites. Susan, an expert in marketing strategy, branding, SEO & conversions, calls herself an internetologist and now helps entrepreneurs and companies succeed online through her Brand Alignment Framework and running collaborative marketing campaigns for the Grand Connection. Susan is passionate about the power of collaboration to leverage success.

Connect with Susan and the Grand Connection Community:

Website: https://grandconnection.ca/

Facebook Group: https://www.facebook.com/groups/grand.connection

Facebook: https://www.facebook.com/GrandConnectionCommunity

Instagram: https://www.instagram.com/grandconnection.ca/

LinkedIn: linkedin.com/company/66749100

Youtube: https://www.youtube.com/channel/UCxq03yde7nb57HKV1hhztYA

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