The surrogacy industry is at an inflection point. In today’s media environment, a single negative surrogacy story—often involving a bad actor or isolated failure—can quickly spiral into national headlines, public mistrust, and real legislative consequences. In this episode of The Future of Surrogacy, we explore how negative press in surrogacy can evolve into policy risk and what agencies, advocates, and leaders can do to prevent that momentum from shaping regulation.

We’re joined by crisis communications and long-term narrative experts, Lori Ruggiero and Rob Ford, from 5WPR, to break down how industries ranging from tech to sports to food safety have faced similar moments—and what surrogacy can learn from their successes and missteps. Together, we unpack how perception is formed, how media narratives gain traction, and why reactive PR is no longer enough in a fragmented, fast-moving news cycle.

Our conversation goes beyond crisis response. It’s about proactive reputation strategy for the surrogacy field—before journalists call, before policymakers draft bills, and before misinformation hardens into “truth.”

This episode makes the case for groundwork: monitoring narratives, aligning messaging across the industry, preparing leaders for media engagement, and investing in grassroots storytelling that reflects the ethical, responsible family-building journeys that are the norm.

In this episode of The Future of Surrogacy, we speak with Sarah Paige, CEO of ART Risk Solutions, about one of the most misunderstood—and most critical—components of modern surrogacy: insurance.

The conversation breaks down how surrogacy insurance has evolved, and how insurance - when handled proactively - becomes a true competitive advantage. Sarah outlines what she considers a “top-shelf” insurance package for surrogacy agencies, and makes the case for reviewing insurance before matching, not after—when options are already limited and costs are higher.

The episode also covers:
• Red-flag insurance requests and shortcuts that often backfire
• The possibility of using data analytics & technology to hit open enrollment windows.
• How ACA volatility and shortened open enrollment windows affect surrogacy planning -- and why you should be preparing for an EVEN SHORTER open enrollment window in 2026: Nov 1-Dec 15
• How smart agencies are using insurance planning as a competitive advantage

This episode is essential listening for surrogacy agencies that want to understand how best to dial in insurance for surrogacy journeys.

In this episode, we speak with Julie Egor from Predoc about one of the most persistent challenges facing surrogacy agencies today: surrogacy medical records.

For many surrogacy agencies, medical records are the single biggest bottleneck in the surrogacy process—driving up costs, and extending timelines (and increasing stress/anxiety). Julie explains why surrogacy medical records often take so long to retrieve and how surrogacy agencies, like Alcea, improve outcomes when surrogacy medical records are complete, accurate, and delivered in a format that clinicians can quickly interpret and trust.

Julie also discusses how healthcare technology and AI can responsibly support surrogacy agencies—not by replacing human review, but by accelerating surrogacy medical record retrieval, organizing complex histories, and ensuring nothing critical is missed. And how Predoc is doing this for less, and how their surrogacy record retrieval and analysis turnaround times are often <5 days. When surrogacy medical records are treated as foundational healthcare, surrogacy agencies can reduce delays, lower costs, and move families forward with greater confidence.

Bonus: PreDoc offers every surrogacy agency a risk-free trial, allowing agencies to use Predoc to pull medical records for one surrogate at no cost. Feel free to reach out directly to Julie to take advantage of this: julie@predoc.ai