Couverture de The Future of Spending: Inside Visa’s Consumer Intelligence

The Future of Spending: Inside Visa’s Consumer Intelligence

The Future of Spending: Inside Visa’s Consumer Intelligence

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 Join host Rachelle Minnis, Chief Media Solutions Officer at Kantar, as she welcomes Michael Nevski, Director of Global Insights at Visa, for a deep dive into the future of consumer insights and brand strategy. Discover how Visa blends economic forecasting with real-world consumer behavior to drive innovation, build trust, and stay ahead in a rapidly evolving digital landscape. Explore the impact of AI on actionable insights, the emotional drivers behind today’s spending decisions, and the strategies that help brands navigate economic uncertainty. Whether you’re a marketer, strategist, or simply curious about the future of payments, this episode offers a behind-the-scenes look at how data is transforming brands—and what it means for the future of business.

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