The Future of PPC: How Humans Win in an AI World with Fred Vallaeys
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The Future of PPC: How Humans Win in an AI World with Fred Vallaeys
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Before “PPC” was even a term, Fred Vallaeys was helping Google build it. Now, he is on a mission to help marketers make sense of the monster it’s become.
Fred unpacks his journey from those early Google days to founding Optmyzr, revealing how marketing transformed from the simplicity of goto.com to our current maze of touchpoints.
He mentions five essential roles modern marketers must embody, from "PPC Doctor" diagnosing campaign ailments to "PPC Chef" combining ingredients in ways automation never could.
For anyone feeling swallowed by GA4 complexity or wondering if their job might vanish to algorithms, Fred offers refreshingly practical wisdom about layering your expertise on top of platform automation.
Connect with Fred:
https://www.linkedin.com/in/frederickvallaeys/
Connect with Bryan:
https://www.linkedin.com/in/bryankaras/
https://bryankaras.com/
Looking for quality digital marketing talent? Connect with Bryan's team at GrowTal. https://www.growtal.com/
Looking to solve your toughest marketing challenges? Connect with Bryan's team at Playbook Media. https://www.playbookmedia.com/
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