In this episode of The Funnel, we’re finishing this 4-part series by bringing back all previous guests to discuss how organizations can best utilize Adobe Experience Platform. Hear from Blue Acorn iCi experts, Chase Bruch, Katie Klein, and Liza Francis, on impressive marketing activations that have been enabled through this technology and so much more!

During the episode, listeners will uncover:

- Tactics businesses can implement to use AI within Adobe Experience Platform

- The benefits and differences between Adobe AI Agents and non-Adobe AI

- How businesses across industries are utilizing Experience Platform

Follow Blue Acorn iCi on LinkedIn: https://www.linkedin.com/company/blue-acorn-ici/

Follow Guest Chase Bruch on LinkedIn: https://www.linkedin.com/in/chase-bruch-96b17826/

Follow Guest Katie Klein on LinkedIn: https://www.linkedin.com/in/kleinkatie/

Follow Guest Liza Francis on LinkedIn: https://www.linkedin.com/in/lizafrancis/

In this episode of The Funnel, we explore how Adobe Experience Platform can enhance customer experiences within retail and finance. From how consumer packaged goods brands are staying relevant with shoppers to the parameters financial organizations have regarding data and digital experiences, hear from Blue Acorn iCi expert Chase Bruch on how these two industries can utilize the Adobe Experience Platform to enhance customer experiences.

About Chase Bruch:

Chase is a strategic leader in data and analytics with deep expertise spanning marketing, technology, and customer data. He’s helped major retailers unlock the value of their customer insights to drive measurable business outcomes. Over the past seven years, Chase has held various leadership roles at Blue Acorn iCi, where he now focuses on pre-sales solutions consulting in data and analytics, bridging strategy and execution to deliver impactful results.

Episode Highlights:

-The biggest challenges for these industries and what’s holding them back from creating personalized experiences

-Tips for how brands can operate and manage data at a high level

Follow Blue Acorn iCi on LinkedIn: https://www.linkedin.com/company/blue-acorn-ici/

Follow Guest Chase Bruch on LinkedIn: https://www.linkedin.com/in/chase-bruch-96b17826/

In this episode of The Funnel, we explore how Adobe Experience Platform can enhance customer experiences within media and entertainment. From improving customer lifetime value to AI’s impact, hear from Blue Acorn iCi expert Katie Klein on how leading streaming and media platforms can utilize Adobe Experience Platform to enhance customer experiences.

During the episode, listeners will uncover:

- Key challenges brands face in the streaming audio and video space

- Proven strategies to minimize churn in subscription and membership-based models

- How Adobe Experience Platform bridges the gap from ad impression to customer action

Here are a few acronyms you’ll hear throughout the episode:

CLTV: Customer lifetime value

CSAT: Customer satisfaction score

CTV: Connected TV

ML: Machine learning

NPS: Net promoter score

OLV: Online video

Stat Sig: Statistical significance

VOC: Voice of the consumer

Follow Blue Acorn iCi on LinkedIn: https://www.linkedin.com/company/blue-acorn-ici/

Follow Guest Katie Klein on LinkedIn: https://www.linkedin.com/in/kleinkatie/

Read Katie’s blog: https://experienceleague.adobe.com/en/perspectives/data-in-value-out-from-use-cases-to-real-time-cdp-value

Listen to her Adobe Experience League webinar: https://reg.adobe.com/flow/adobe/skill/sessions/page/catalog/session/1748563687471001PoHi