If you’ve ever felt overwhelmed by installations (or worried something’s going to fall, shift, or turn into a full-blown stress spiral on site)… this minisode is for you.

Jen shares her go-to installation workflow (including why she builds 90% in the studio) plus the exact tools that make installs faster, safer, and way more confident.

In This Episode, We Cover:

• Why building most of your install in your studio reduces stress + mistakes
• How to save almost 50% on foam cages by buying empty cages online
• The easiest way to hang installs with airplane cable without manual screw stops
• The zip tie mistake that makes installs weaker (and harder to tighten)
• Jen’s favorite “modular” stand system for head tables, bars, arches, and spill designs

Resources Mentioned (Links)

1. One-brick foam cages — Jen’s go-to
   ➡️ https://a.co/d/bKOUxkd
2. Urban Trapeze cable stops (no crimping tool needed)
   ➡️ https://a.co/d/3RdwidI
3. Plastic-coated airplane cable (Jen’s preference)
   ➡️ https://a.co/d/cgOtk86
4. 30-inch heavy-duty zip ties (thick + strong)
   ➡️ https://a.co/d/ilMtf8D
5. Metal “square tent stands” for 2x4 installs (modular base system)
   ➡️ https://www.etsy.com/listing/607288186/two-square-tan-stands?ref=yr_purchases

Want to Learn This Hands-On?

Installation Rockstar Workshop
📍 Essence Event Center — St. Paul, MN
📅 March 10–11
🎭 Theme: Old Hollywood Glamour (dirty martinis + pearls + calla lilies)

You’ll build (and photograph!) an epic portfolio:

• Head table install
• Hanging install
• Cake moment
• Dirty martini tower moment
• Ceremony install
  Plus a full styled shoot gallery included.

👉 Details + tickets: http://floralceo.com/workshop

Ever feel like you’re doing “all the right things” — consults, proposals, follow-ups — and still hearing no? In this episode, Jen breaks down what happened after she received three client no’s in a row, how she audited her response times, proposal quality, tone, and energy… and how she turned that slump into four yeses (including higher-budget bookings).

This is a must-listen for wedding florists who want to book more weddings, improve their close rate, and communicate with more confidence, even when life feels heavy.

What You’ll Learn

• Why “no’s” often have nothing to do with your design skills
• How your energy + excitement shows up in your consults (even if you think it doesn’t)
• The sneaky ways your response time impacts your booking rate
• How templated emails can accidentally make you sound cold, robotic, or not like you
• The difference between being “professional” and being forgettable
• How to re-ignite your passion when you’re feeling overwhelmed or burned out
• A simple self-audit to do anytime your close rate dips

The “Booking Slump Audit” (Steal This)

If you’re getting no’s, ask yourself:

1. How fast did I respond to the inquiry + follow-ups?
2. Did my proposal feel custom + enthusiastic or copy/paste?
3. Did my email tone sound like me?
4. Did I highlight what makes me the right choice (venue expertise, sourcing, seasonality, confidence)?
5. Was I excited… or was I operating from stress, overwhelm, or “whatever”?

Key Takeaways

• People don’t just book flowers — they book confidence, care, and leadership
• Brides want to feel like you’re excited about THEIR wedding, not just another job
• You can be honest and still sell with energy (even if the world feels heavy)
• You can turn the game around fast — one email, one consult, one proposal at a time

Action Step

Pick ONE lead you’re currently nurturing and do this today:

• Re-read your last email/proposal and ask:
  “Would I book me after reading this?”
  Then add 2–3 lines of personality + excitement + expert guidance.

Mentioned

• Your consultation + proposal turnaround time
• Why “education” is part of selling wedding flowers
• How to communicate value without sounding defensive
• Designing a business that attracts clients you actually love

Want support + structure?
If you’re ready to tighten up your sales process, raise your close rate, and book aligned clients — come hang out with us inside the Floral CEO Mastermind.

If you want 2026 to be the year you finally feel like a confident, profitable, in-control Floral CEO, this minisode is for you.

In this episode, Jeni shares five essential goals every florist should add to their goal list — whether you’re a newer business owner or a seasoned florist who wants more ease, clarity, and profitability.

These aren’t fluffy goals. They’re CEO-level goals that help you stop running your business in reactivity and start running it with intention, strategy, and confidence — without burning yourself out or losing your love for flowers.

🌿 The 5 Goals Every Floral CEO Needs in 2026

1️⃣ Schedule CEO Time (Non-Negotiable)

If you never slow down to look at your business, you’ll always be stuck reacting instead of leading.
CEO time is where clarity happens — reviewing what’s working, what’s not, and what actually feels good.

Action: Schedule a weekly CEO morning, afternoon, or full day where you work on your business, not just in it.

2️⃣ Know Your Numbers (Not Just Your Feelings)

Feelings are important — but facts create profitable decisions.

Understanding your profit margins, labor costs, and where your money is actually going allows you to refine pricing, spot leaks, and confidently grow without guessing.

Action: Make “knowing my numbers” a 2026 goal — even if you start small with one wedding or one month at a time.

3️⃣ Commit to Consistent Networking

Networking is one of the fastest ways to grow a floral business — and most florists avoid it.

When you consistently show up in rooms (or communities) where planners, venues, and industry pros already gather, you shorten the path to better clients and better opportunities.

Action: Choose one networking space and show up consistently this year.

4️⃣ Simplify One System in Your Business

Complexity creates burnout. Simplicity creates profit.

Instead of trying to overhaul everything, pick one system to refine — your inquiry process, ordering workflow, proposal system, or service offerings — and make it easier for both you and your clients.

Action: Ask: If I simplified this one thing, where would my energy open up?

5️⃣ Create Monthly Creative Inspiration

You’re not just a business owner — you’re an artist.
And when creativity dries up, burnout follows fast.

Scheduling intentional creative time keeps you inspired, excited, and emotionally connected to your work — which directly impacts your business growth.

Action: Plan one creatively fulfilling experience every month (a workshop, experiment, installation, or passion project).

💐 Why These Goals Matter

These five goals help you:

• Step into your CEO identity
• Increase profit without more chaos
• Simplify instead of overcomplicate
• Build a business you actually love
• Stay inspired while growing sustainably

This is how you stop surviving and start leading.

🎓 Want Help Implementing These Goals?

If you’re ready for structure, accountability, and creative inspiration, join Jeni inside:

✨ **The Floral CEO Mastermind **floralceo.com/mastermind
✨ Hands-on Creative Workshops
✨ CEO strategy, planning, and support

👉 Learn more at: http://floralceo.com/workshop
👉 Or DM Jeni on Instagram to share which system you’re simplifying this year

🌸 Final Note

You don’t need more goals — you need the right goals.
These five are the foundation of a calm, profitable, aligned floral business in 2026.

You’ve got this, flower friend 💪🌷

Moving Your Floral Business Forward When Life Feels Complicated

Life doesn’t pause when you’re trying to grow a business — and as florists, we often carry more than most. Family responsibilities, grief, health challenges, world events, financial pressure, and creative burnout don’t stop just because we have goals.

In this episode of The Floral CEO Podcast, Jeni shares a deeply honest conversation about what it really looks like to keep moving your business forward when life feels overwhelming, messy, or outright hard.

This episode isn’t about hustling through burnout or pretending everything is fine. It’s about resilience, alignment, micro-momentum, and designing a business that can support you through real life — not just ideal circumstances.

✨ In This Episode, We Talk About:

• Why “complicated” doesn’t have to mean stuck
• How the mindset of “I do it anyway” builds long-term success
• The danger of letting hard seasons turn into permanent habits
• Why falling off the plan doesn’t mean you’ve failed
• How to identify the next best step when motivation is low
• Using micro-momentum to rebuild confidence and consistency
• Why alignment matters more when life feels heavy
• Redesigning your floral business so it supports you — not drains you
• Letting go of work that consistently feels wrong, even if others do it
• Why resilience is built through systems, habits, and self-trust
• The difference between pausing to breathe and quitting altogether

🌿 Key Takeaways for Florists:

• You don’t need perfect conditions to make progress.
• One small action can change the trajectory of your week — or your year.
• Missing a post, dropping a ball, or feeling behind doesn’t disqualify you.
• The right business model should make hard seasons survivable.
• Alignment makes momentum sustainable.
• Success isn’t about never struggling — it’s about continuing anyway.

💡 Listener Reflection Questions:

• What’s one area of my business I’ve stopped moving forward because life feels hard?
• What is the next best step I could take today — even if it’s small?
• Where am I pushing through work that feels misaligned instead of supportive?
• If I designed my business today, would I design it the same way?

🌸 Final Thoughts

Hard seasons don’t mean you’re failing.
They don’t mean you’re weak.
And they definitely don’t mean you should quit.

They mean you’re human — and capable of more than you think.

This episode is a reminder that progress doesn’t disappear just because life gets complicated. You are allowed to move forward at your own pace, in a way that honors your life and your business.

You’re stronger than this season — and I’m cheering you on.

Have your New Year’s resolutions already fallen apart — and it’s only January 7?
You’re not broken. You don’t lack discipline. You don’t need a new year.

You need a new approach.

In this episode of The Floral CEO Podcast, Jen breaks down why “going all-in” doesn’t work, why motivation fades fast, and how micro momentum is the missing piece between setting goals and actually achieving them.

This episode is about building sustainable success, not burning yourself out by February.

✨ What We Cover in This Episode

Why Most Goals Fail

Common mistakes that sabotage your goals:

• Trying to change everything at once
• Setting vague goals (“be more successful,” “network more”)
• Relying on motivation instead of structure
• Overestimating what can change in 30 days
• Underestimating the power of consistency over time

The Real Timeline of Change

If you’ve ever felt discouraged, this will reframe everything:

• Habit change: 60–100 days
• Lifestyle change: 12–18 months
• Identity change: 3–4 years

True transformation happens in layers — not overnight.

Micro Momentum: The Missing Link

Micro momentum is about:

• Breaking goals into digestible actions
• Reducing overwhelm
• Building trust with yourself
• Creating progress even on chaotic days

Small wins compound into big change — especially when life is busy.

Real-Life Examples of Micro Momentum

Jen shares personal examples including:

• How she went from hating workouts to identifying as someone who loves movement
• Why starting small created long-term identity change
• How to apply micro momentum to business goals like:
  • Networking
  • Launching à la carte florals
  • CEO days
  • Systems + finances
  • Marketing consistency

How to Make Goals Actually Happen

You’ll learn how to:

• Get specific with your goals
• Create clear deliverables
• Build buffers so life doesn’t derail you
• Reduce decision fatigue by planning ahead
• Use the Rule of 3:
  • One business goal
  • One personal goal
  • One health/energy goal

And just as important — what to remove from your plate to create space.

Identity-Based Goal Setting

Instead of asking “What do I want?” ask:

• Who do I want to become?
• What does that version of me do on a random Tuesday?
• What does she stop tolerating?

Shift from:

Sustainability Over Hustle

If your goals require burnout to achieve them — they’re not the right goals.

This episode reinforces:

• Alignment over urgency
• Systems over willpower
• Progress over perfection

Try This: 24-Hour Micro Momentum Challenge

1. Pick one goal you’ve been avoiding
2. Set a 5-minute timer
3. Do one tiny step
4. Stop
5. Celebrate

Momentum starts with starting.

💐 Want More Support?

If you’re tired of winging it and ready for real accountability, strategy, and alignment:

👉 Join the Floral CEO Mastermind
This is where we:

• Break goals into executable plans
• Build sustainable businesses
• Focus on paying yourself, reducing burnout, and creating a life that feels good

🔗 Visit floralceo.com/mastermind

🌸 Final Thought

You don’t need more discipline.
You don’t need more motivation.

You need clarity, structure, and micro momentum.

And you are absolutely capable of building the life and business you want.

Jen announces her three upcoming floral workshops for the year:
The Installation Rockstar Intensive on March 10-11 in St. Paul, Minnesota, featuring hands-on portfolio building with an 'Old Hollywood Glamour' theme. The Business Bouquets and Branding Workshop on April 26-28 at her family farm in Denison, Minnesota, focusing on business development and branding photography; and the Floral Rockstar Retreat on August 16-18, also at her farm, offering a relaxing yet educational experience with activities like flower arranging, glamping, yoga, and more.

Each workshop includes professional photo shoots, with opportunities for portfolio building and social media content creation. Early bird pricing and payment plans are available.