If you’ve ever felt overwhelmed by installations (or worried something’s going to fall, shift, or turn into a full-blown stress spiral on site)… this minisode is for you.

Jen shares her go-to installation workflow (including why she builds 90% in the studio) plus the exact tools that make installs faster, safer, and way more confident.

In This Episode, We Cover:

• Why building most of your install in your studio reduces stress + mistakes
• How to save almost 50% on foam cages by buying empty cages online
• The easiest way to hang installs with airplane cable without manual screw stops
• The zip tie mistake that makes installs weaker (and harder to tighten)
• Jen’s favorite “modular” stand system for head tables, bars, arches, and spill designs

Resources Mentioned (Links)

1. One-brick foam cages — Jen’s go-to
   ➡️ https://a.co/d/bKOUxkd
2. Urban Trapeze cable stops (no crimping tool needed)
   ➡️ https://a.co/d/3RdwidI
3. Plastic-coated airplane cable (Jen’s preference)
   ➡️ https://a.co/d/cgOtk86
4. 30-inch heavy-duty zip ties (thick + strong)
   ➡️ https://a.co/d/ilMtf8D
5. Metal “square tent stands” for 2x4 installs (modular base system)
   ➡️ https://www.etsy.com/listing/607288186/two-square-tan-stands?ref=yr_purchases

Want to Learn This Hands-On?

Installation Rockstar Workshop
📍 Essence Event Center — St. Paul, MN
📅 March 10–11
🎭 Theme: Old Hollywood Glamour (dirty martinis + pearls + calla lilies)

You’ll build (and photograph!) an epic portfolio:

• Head table install
• Hanging install
• Cake moment
• Dirty martini tower moment
• Ceremony install
  Plus a full styled shoot gallery included.

👉 Details + tickets: http://floralceo.com/workshop

Ever feel like you’re doing “all the right things” — consults, proposals, follow-ups — and still hearing no? In this episode, Jen breaks down what happened after she received three client no’s in a row, how she audited her response times, proposal quality, tone, and energy… and how she turned that slump into four yeses (including higher-budget bookings).

This is a must-listen for wedding florists who want to book more weddings, improve their close rate, and communicate with more confidence, even when life feels heavy.

What You’ll Learn

• Why “no’s” often have nothing to do with your design skills
• How your energy + excitement shows up in your consults (even if you think it doesn’t)
• The sneaky ways your response time impacts your booking rate
• How templated emails can accidentally make you sound cold, robotic, or not like you
• The difference between being “professional” and being forgettable
• How to re-ignite your passion when you’re feeling overwhelmed or burned out
• A simple self-audit to do anytime your close rate dips

The “Booking Slump Audit” (Steal This)

If you’re getting no’s, ask yourself:

1. How fast did I respond to the inquiry + follow-ups?
2. Did my proposal feel custom + enthusiastic or copy/paste?
3. Did my email tone sound like me?
4. Did I highlight what makes me the right choice (venue expertise, sourcing, seasonality, confidence)?
5. Was I excited… or was I operating from stress, overwhelm, or “whatever”?

Key Takeaways

• People don’t just book flowers — they book confidence, care, and leadership
• Brides want to feel like you’re excited about THEIR wedding, not just another job
• You can be honest and still sell with energy (even if the world feels heavy)
• You can turn the game around fast — one email, one consult, one proposal at a time

Action Step

Pick ONE lead you’re currently nurturing and do this today:

• Re-read your last email/proposal and ask:
  “Would I book me after reading this?”
  Then add 2–3 lines of personality + excitement + expert guidance.

Mentioned

• Your consultation + proposal turnaround time
• Why “education” is part of selling wedding flowers
• How to communicate value without sounding defensive
• Designing a business that attracts clients you actually love

Want support + structure?
If you’re ready to tighten up your sales process, raise your close rate, and book aligned clients — come hang out with us inside the Floral CEO Mastermind.

If you want 2026 to be the year you finally feel like a confident, profitable, in-control Floral CEO, this minisode is for you.

In this episode, Jeni shares five essential goals every florist should add to their goal list — whether you’re a newer business owner or a seasoned florist who wants more ease, clarity, and profitability.

These aren’t fluffy goals. They’re CEO-level goals that help you stop running your business in reactivity and start running it with intention, strategy, and confidence — without burning yourself out or losing your love for flowers.

🌿 The 5 Goals Every Floral CEO Needs in 2026

1️⃣ Schedule CEO Time (Non-Negotiable)

If you never slow down to look at your business, you’ll always be stuck reacting instead of leading.
CEO time is where clarity happens — reviewing what’s working, what’s not, and what actually feels good.

Action: Schedule a weekly CEO morning, afternoon, or full day where you work on your business, not just in it.

2️⃣ Know Your Numbers (Not Just Your Feelings)

Feelings are important — but facts create profitable decisions.

Understanding your profit margins, labor costs, and where your money is actually going allows you to refine pricing, spot leaks, and confidently grow without guessing.

Action: Make “knowing my numbers” a 2026 goal — even if you start small with one wedding or one month at a time.

3️⃣ Commit to Consistent Networking

Networking is one of the fastest ways to grow a floral business — and most florists avoid it.

When you consistently show up in rooms (or communities) where planners, venues, and industry pros already gather, you shorten the path to better clients and better opportunities.

Action: Choose one networking space and show up consistently this year.

4️⃣ Simplify One System in Your Business

Complexity creates burnout. Simplicity creates profit.

Instead of trying to overhaul everything, pick one system to refine — your inquiry process, ordering workflow, proposal system, or service offerings — and make it easier for both you and your clients.

Action: Ask: If I simplified this one thing, where would my energy open up?

5️⃣ Create Monthly Creative Inspiration

You’re not just a business owner — you’re an artist.
And when creativity dries up, burnout follows fast.

Scheduling intentional creative time keeps you inspired, excited, and emotionally connected to your work — which directly impacts your business growth.

Action: Plan one creatively fulfilling experience every month (a workshop, experiment, installation, or passion project).

💐 Why These Goals Matter

These five goals help you:

• Step into your CEO identity
• Increase profit without more chaos
• Simplify instead of overcomplicate
• Build a business you actually love
• Stay inspired while growing sustainably

This is how you stop surviving and start leading.

🎓 Want Help Implementing These Goals?

If you’re ready for structure, accountability, and creative inspiration, join Jeni inside:

✨ **The Floral CEO Mastermind **floralceo.com/mastermind
✨ Hands-on Creative Workshops
✨ CEO strategy, planning, and support

👉 Learn more at: http://floralceo.com/workshop
👉 Or DM Jeni on Instagram to share which system you’re simplifying this year

🌸 Final Note

You don’t need more goals — you need the right goals.
These five are the foundation of a calm, profitable, aligned floral business in 2026.

You’ve got this, flower friend 💪🌷