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The Finance Ghost Plugged in with Capitec

The Finance Ghost Plugged in with Capitec

De : The Finance Ghost
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The Finance Ghost Plugged in with Capitec is hosted by entrepreneur and ex-investment banker, The Finance Ghost. From side hustles to success stories, the podcast explores what it really takes to build a business in SA. Whether you're starting out or deep in the journey, there’s something for you.© 2025 Direction Economie Management et direction
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    Épisodes
    • Ep7: Driving more than turnover
      Jan 19 2026

      Priscilla Msimanga made the leap that so many dream of, yet few are willing to make: leaving a big corporate role and shifting into the grinding world of entrepreneurship. To add to the intrigue, she bought a Shell forecourt and stepped into specialist retail.

      From managing staff to complying with petroleum regulations, the learning curve was steep. Drawing on her corporate experience, her love of sales and her passion for service, Priscilla rolled up her sleeves and did everything – from pumping fuel to serving food.

      And yes, that means there’s a food truck to go with this great story!

      On episode 7 of The Finance Ghost Plugged in with Capitec, Priscilla tells us more about her leap from corporate life to entrepreneurship.

      Episode 7 covers:

      • Her corporate background and why she wanted to do something of her own
      • How she prepared before leaving corporate
      • Finding the right forecourt to buy
      • The retail strategy of a forecourt and adapting to local consumer tastes
      • Why hands-on involvement matters for success
      • An honest look at the short-term financial impact of leaving corporate and starting a business
      Chapters
      • (00:00:00) - How to start a business in South Africa
      • (00:01:28) - Going From Corporate to Entrepreneur
      • (00:05:06) - Making the decision to leave corporate life
      • (00:07:54) - How to start a petrol station from scratch in South Africa
      • (00:13:22) - What was the biggest challenge in running a petrol station?
      • (00:19:38) - How to start a business in Nigeria
      • (00:22:51) - Inside the Food Truck
      • (00:24:49) - How does a fuel shop make money?
      • (00:29:16) - Startup Money: How do you balance your finances?
      • (00:33:37) - Dancing Off The Corporate Runway
      • (00:36:03) - The Alchemist
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      39 min
    • Ep6: Noodles without borders: bringing miso to Mzansi
      Dec 12 2025

      Lu-ise Hattingh and Ruan Botha are a great example of the power and value of travel. After spending time in Japan, they fell in love with the culture and food. As all great entrepreneurs do, they also took the opportunity to learn about the Japanese approach to consumer brands. That curiosity eventually sparked a business idea they brought back home.

      Today, Lu-ise and Ruan are rolling out Market Kokoro franchise stores in South Africa and especially the Western Cape, tapping into the existing Market Kokoro infrastructure in South Africa and adding their particular flavour of experiential retail. If you love the thought of cooking your off-the-shelf noodles in the store, then Market Kokoro is for you.

      In bringing miso to Mzansi, one of the biggest insights is about the importance of meeting customers where they are, both in terms of tastes and locations.

      On episode 6 of The Finance Ghost Plugged in with Capitec, Lu-ise and Ruan share the journey behind building a cross-cultural brand.

      Episode 6 covers:

      • How travelling sparked the idea for Market Kokoro – and how this married couple turned a dream to bring this culture and food back home into a working business
      • Why their unique mix of skills (Ruan as an attorney and Lu-ise with a background in film and hospitality) lead to success
      • The background to Market Kokoro in South Africa and their involvement with the business
      • What makes the retail landscape in Cape Town different from Johannesburg – and how they adapt to each
      • Why additional sources of income are crucial while getting a business off the ground
      • The benefit of tapping into governmental organisations to help launch in a specific city
      • The consumer licensing opportunity in South Africa and how Japan’s model inspired their approach

      Chapters
      • (00:00:00) - Businesses in South Africa
      • (00:00:32) - Market Kokoro
      • (00:01:28) - A Taste of Japan
      • (00:05:04) - Jetro
      • (00:05:41) - This Chinese Couple Captured Her To Japan The First Time
      • (00:06:40) - How to get out of your legal rut
      • (00:08:30) - Mixing Acting and Retail
      • (00:12:38) - How to Win Your Love Life
      • (00:13:17) - 7 Pro Tips for Being in Business Together With Your Wife
      • (00:16:59) - When You Set Up Your Love Shop
      • (00:17:36) - A Taste of Market Kokoro in South Africa
      • (00:18:48) - Market Kokoro South Africa
      • (00:24:29) - On Working Full-Time
      • (00:26:15) - Starting a Business: The Secret to Success
      • (00:27:36) - How to start a business in South Africa
      • (00:29:34) - Cape Town vs Joburg: The retail environment
      • (00:33:38) - Interview
      • (00:34:26) - West Grow: Our support for business in Cape Town and Joburg
      • (00:37:43) - North Africa's consumer product licensing culture
      • (00:38:57) - Economist
      • (00:41:03) - Anime and Pop Culture in South Africa
      • (00:44:45) - Podcaster: Can Capitec Help My Business?
      • (00:47:03) - Interview
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      50 min
    • Ep5: From espresso to enterprise with Bootlegger
      Nov 12 2025

      Ricky Ruthenberg has truly taken a ground-up approach to his career. Adapting to opportunities as they present themselves is clearly a powerful skill. From waiting tables at Col’Cacchio to helping launch the first Bootlegger in Sea Point, he’s gone on to build the team that runs a national chain of nearly 100 Bootlegger restaurants.

      From espresso to enterprise, this is the story of building something from nothing. Hard work, perseverance and self-belief are the ingredients in this delicious recipe.

      On episode 5 of The Finance Ghost Plugged in with Capitec, Ricky talks about what it takes to grow a local brand into a national success story.

      Episode 5 covers:

      • The hard work required when opening a restaurant and why owner involvement is critical in the early days
      • Building the Bootlegger brand and overcoming challenges along the way
      • Why the group runs a mix of corporate-owned and franchise stores and how that creates opportunity
      • The pros and cons of having master franchisees vs many individual franchisees
      • How the retail store model helps drive brand awareness and loyalty
      • How his role has evolved from cooking and closing up the first store to leading a national team as CEO
      • Managing coffee price volatility and the strategies behind it
      • How the Bootlegger survived COVID and thrived afterwards
      • The value of Capitec as a franchise funding partner

      Chapters
      • (00:00:00) - Bootlegger's Success Story
      • (00:01:09) - Which keeps you up more at night? Strong coffee or a newborn
      • (00:01:44) - Coffee Bootleg
      • (00:04:29) - Bootlegger's story on becoming an Equity Partner
      • (00:06:41) - Bootlegger Coffee Co.
      • (00:08:28) - Bootlegger's secret to success
      • (00:10:16) - Peter and Ricky Bloom on Their Early Years
      • (00:12:00) - The Coffee Chain's philosophy
      • (00:15:02) - Bootleggers Coffee: A National Brand
      • (00:17:12) - Keurig Coffee: Going Mainstream with Retail Stores
      • (00:20:09) - When I was CEO, my role changed
      • (00:24:31) - How Hard Do You Work In the Morning?
      • (00:24:55) - Bootlegger's hybrid franchise model
      • (00:29:49) - How to start a business with multiple stores
      • (00:31:47) - Input costs in the coffee business
      • (00:35:46) - Bootlegger's story of survival during the Covid Pandemic
      • (00:38:46) - Franchise Banking: Capitec Funding
      • (00:40:38) - What Keeps You Motivated?
      • (00:42:17) - Support Your Local Bootlegger
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      43 min
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