What happens when marketers lead with helping instead of selling? In this episode of The Field Guide Podcast, Peter talks with Rachel Smith and Dalton Joyner of Big Sky Automation about a practical, results-driven approach to local marketing.

They break down how their Community Card: a shared direct-mail postcard that helps service-based businesses stay top of mind through repetition, trust, and affordable shared advertising.

If you’re a business owner or marketer looking for real-world strategies that actually work, this episode delivers actionable insights you can use right away.

Claim your Free Community Card Mini-Course:

https://communitycardplaybook.com/communitycardhome?am_id=peter6658

Website: BigSkyAutomation.com

Youtube Channel: https://www.youtube.com/@BigSkyAutomation

If your website should be generating leads but isn’t, this episode breaks down exactly why. Peter walks through the seven most common places small businesses lose leads, from missing call tracking to Google Business Profile mistakes, leaky websites, slow follow-up, poor lead nurture, mismanaged ad spend, and more.

Make sure you download today’s episode resources, including the free Lead Leak Detector Checklist, to get the full system we talk through today.

Free resource links:

Lead Leak Detector Checklist:

https://bizmarketing.com/7-point-lead-leak-detector-checklist/

BizMarketing Free Resources:

https://bizmarketing.com/resources/

BizMarketing Newsletter Signup:

https://bizmarketing.com/small-business-marketing-newsletter/

The Field Guide Podcast:

https://bizmarketing.com/podcast/

In this episode of The Field Guide, host Peter Wilson sits down with Peter Bacon of CallTrackingMetrics (CTM), to dive deep into the tools, technology, and strategy behind modern call tracking, and why it remains one of the most important components of lead attribution for small and local businesses.

This episode is a must-listen for agencies, marketers, and business owners who want clearer insights into where their leads come from and how to make every call count. Whether you’re using call tracking today or considering adding it to your tech stack, you’ll walk away with practical, real-world knowledge from one of the most trusted experts in the space.